Top 10 Digital Marketing Modules | 2023

Digital Marketing is promoting your brand through digital channels such as video, display ads, search engine marketing, paid ads, search engine optimization, and social media ads.  

This is an in-demand skill that organizations look for in today’s time which can help you land a higher salary package. 

However, to be able to achieve this, you need to enroll in a renowned digital marketing institute that focuses on the best digital marketing modules

best digital marketing modules

Keep reading to know more what these are: 

What are the Top Digital Marketing Institutes? 

There are numerous digital marketing training institutes, although before enrolling in any, you must conduct a preliminary research on the best digital marketing modules it offers. 

For example, the Institute of Digital & Content Marketing is one of the renowned institutes known for its Diploma in Digital Marketing Course with placement assistance. 

This is a 100% placement assistance course, along with 3 months paid internship and you can learn 30 + Digital Automation Tools. This gives hands on experience and makes you job ready. 

Take an overlook of the key highlights of IDCM courses:

  • Industry Experts as Faculty
  • Hands-On Training
  • Blended learning
  • 100% practical knowledge
  • Mock interview sessions.

Why Do You Need to be a T-Shaped Marketer? 

A T-shaped marketer possesses adequate knowledge about the various facets of digital marketing. In addition, they hold expertise in certain categories. 

However, theoretical knowledge is just not enough. You must be able to implement it through the use of tools. 

Let’s have a look at the top 10 best digital marketing modules

Top 10 Best Digital Marketing Modules 

Digital Marketing is an umbrella term used to describe activities that are carried out online. 

Under these SEO, PPC, Social Media Marketing etc fall. Let’s have a look at these in detail: 

  • Search Engine Optimization 

Search Engine Optimization is regarded as one of the most sustainable and trending modules. 

Approximately 60% of marketers believe that SEO is a breakthrough in the field of digital marketing.  Furthermore, 41% of businesses allocate their marketing budget to SEO in today’s time. 

But, you might be wondering what SEO is? 

Most people discover businesses through the use of organic search. 

Hence, Search Engine Optimization is the practice of increasing the visibility of your website in search engines such as Google and Yahoo. This results in increasing brand awareness and generates leads or traffic. 

SEO digital marketing modules from IDCM will emphasize on its fundamentals, process and optimizations, leveraging tools, and creating SEO content. 

  • Search Engine Marketing 

Search Engine Marketing is the practice of ranking your website using paid ads. Here, advertisers bid on keywords which users search. 

These ads are known by the term ‘pay per click’ and are available in various formats. 

This allows your business to put their ads in front of potential customers. For example, Institute of Digital & Content Marketing teaches the best digital marketing modules on Search & Display Advertising. 

This includes but is not limited to: 

  • Understanding of digital marketing 
  1. Google Ads 
  2. Creation of accounts 
  3. Google Partner Ads 
  4. Google Display Network 

This is a form of internet marketing that utilizes social media apps as a marketing tool. 

It allows a company to generate sales, build a community of followers and engage with them. 

Some popular social media platforms are Facebook, Instagram, Twitter, Linkedin, YouTube and Pinterest. 

In IDCM, you will be taught Social Media Marketing, which includes you tube advertising, facebook ads, optimization of instagram, creating campaigns on Linkedin etc. 

  • Email Marketing 

Email marketing is one of the most popular marketing channels. 

Through email, you can promote your products or services and also develop relationships with them at the same time.  This can include newsletters, blogs, social media posts and many more. 

You will learn more about email marketing segmentation, strategy, campaign analysis and tools. 

  • Content Marketing ‘

Content marketing is a strategy which is focused on creation of relevant and valuable content. 

As per research, businesses with blogs have received around 67% more leads than other companies. 

Furthermore, 47% of buyers view at least 3- 5 pieces of content before engaging with any sales representative. 

Blogging and copywriting are one of the most common tactics used in Content Marketing.  The aim of this content is to drive sales and convert leads.

  • Influencer Marketing

Influencer marketing, a subset of digital marketing, is a part of brand awareness campaigns. However, in this, Influencer promotes a brand or recommends to her dedicated social following. 

This type of marketing works due to the credibility that the influencer has built up with her followers. Their recommendations serve as a social proof to the brand’s customers. 

  • Mobile Marketing

Mobile marketing promotes a product, service, or brand to target audiences via mobile devices such as smartphones and tablets. 

It contains a variety of marketing strategies and tactics explicitly designed for mobile platforms like Mobile Advertising, SMS Marketing, Location-Based Marketing, and more.

There are a few factors such as user experience, mobile responsiveness, personalization, and privacy regulations that are important to consider when implementing a mobile marketing strategy. Understanding your audience and their mobile usage patterns is critical to effective mobile marketing campaigns 

  • Conversion Rate Optimization(CRO)

Conversion rate optimization (CRO) is the process of improving the percentage of website or app visitors who complete a desired action, called a conversion.

CRO is all about analyzing user behavior, collecting data, and implementing various strategies to improve conversion rates. To improve you need to focus on understanding user preferences, motivations, and barriers to conversion, and making data-driven changes to optimize the user experience and increase the likelihood of conversion. 

There are a few factors on which you can work like A/B testing and experimentation, UX/UI enhancements, performance tracking and measurement, and user research. By monitoring these metrics will improve CRO of your website.

  • Digital Marketing Metrics 

It is crucial to track whether the campaigns you have strategized are successful or not. In simple words, translating customer data into actionable insights. This is a major challenge experienced by most organizations today. 

The metrics are of various types: 

  1. Bounce Rate 
  2. Page view 
  3. Session 
  4. Call to Action Click Through Rate 
  5. Conversion rate 
  • Digital Strategy and Plannings

A digital strategy also known as digital media strategy emphasizes on maximizing the business benefits of the data assets. 

This is one of the best digital marketing modules taught by IDCM.  You will be learning the fundamentals of Customer Relationship Management, its models and platform, website conversion using AI and many more.

Hope now you have an idea about different digital marketing modules . All institutes of digital marketing may or may not cover these all in their courses , so make sure to check these before registering yourself.

What is the Scope in Digital Marketing? 

If you choose to pursue Digital Marketing after Class 12, you will be able to learn the following skills and manage to land a higher salary package: 

  • Developing content marketing strategies
  • Adopting different advertisement plans
  • Understanding social media marketing
  • Using website analytics for determining digital marketing strategies 

After completion of the best digital marketing modules,various job opportunities will be available to you.These are: 

  • Digital Marketer
  • SEO Specialist
  • Email Marketer
  • PPC specialist
  • Content Marketer
  • Web – Analyst/ Web – Developer
  • Social Media Manager
  • Freelancer, and many more.

You can earn upto 3.0 -4.0 Lacs as a fresher. However, this is dependent on various factors such as skill set and knowledge.

What are the Advantages of Digital Marketing? 

There are several advantages of leveraging digital marketing over traditional marketing. These are explained below in greater detail below: 

best digital marketing modules

  • Cost Effective 

Digital marketing has proved to be a higher return on investment than traditional marketing methods. 

For example, Email marketing is perceived to be the highest ROI, followed by content marketing. 

  • Digital Analytics 

You can measure the success of your campaigns. It is the process by which you can analyze data from various sources like mobile applications, websites etc. 

  • Larger Demographic Reach

Digital marketing campaigns also have a larger reach than that of traditional campaigns. 

This is done by analyzing the gender, race, age, income, location, education, and more.

  • Higher Engagement 

Online marketing allows customers to engage with brands more directly than with traditional marketing such as print and television. 

Customers can like, share and comment on specific content on specific social media platforms. This allows businesses to interact with potential customers by responding to comments. 


The demand for digital marketers has grown exponentially with the most demanding skills being content strategy, content creation and curation, search engine optimization, paid ads etc. Before you enroll in any digital marketing training institutes make sure they convered the modules mentioned above .

Hence, it is crucial to be conversant with the best digital marketing modules and enroll in a renowned institute such as the Institute of Digital & Content Marketing  that only offer you digital marketing course with placement assistance.

Not only will you pass with flying colors, you will also be a T-shaped marketer! 


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