Whether SEO (Search Engine Optimization) is dead or alive in the developing digital marketing world continues to spark debates. With the help of new technologies, shifting algorithms, and growing consumer behaviors, some argue that traditional SEO strategies have become obsolete. However, some brands set an SEO Example in the middle of these discussions.
Showcasing that SEO is not only alive but it is also developing. This article explores the topic of SEO’s vitality while highlighting brands that have successfully made SEO strategies, providing valuable insights into their strategies and practices.
From optimizing content to mastering technical aspects, these brands set an example of how a brilliant SEO strategy can give businesses new heights in the digital world. Let’s explore the dynamic world of SEO with these industry-leading examples.
Table of Contents
What is SEO?
SEO stands for Search Engine Optimization, which is a digital marketing strategy. This helps the website to get organic traffic and increase the rank and visibility in search result pages (S.E.R.P.).
In simple words, with the help of SEO, we can optimize different elements of a website to make it attractive to search engines like Google, Bing, etc.
Importance of Search Engine Optimization For Your Website:
- Increased Visibility and Traffic: SEO helps improve your website’s visibility in search engine results pages (SERPs), making it easier for potential visitors to find you when they search for relevant keywords or phrases. By optimizing your website’s content and structure, you can attract more organic traffic from search engines.
- Higher Quality Traffic: SEO focuses on optimizing for relevant keywords and phrases that are closely aligned with your products, services, or content. As a result, the traffic generated through SEO tends to be more targeted and of higher quality, consisting of users who are actively searching for what you offer. This can lead to higher conversion rates and a better return on investment (ROI) compared to other marketing channels.
- Improved User Experience: Many aspects of SEO, such as optimizing site speed, improving mobile responsiveness, and creating high-quality content, also contribute to a better overall user experience. A website that is fast, easy to navigate, and provides valuable information is more likely to keep visitors engaged and encourage them to explore further, ultimately leading to higher conversion rates and customer satisfaction.
- Builds Credibility and Authority: Websites that rank higher in search results are often perceived as more credible and trustworthy by users. By consistently appearing at the top of SERPs for relevant queries, you can establish your website as an authority in your industry or niche, which can help build trust and confidence among potential customers.
- Cost-Effectiveness: While SEO requires an initial investment of time, effort, and resources, it can deliver long-term benefits at a relatively low cost compared to paid advertising or other marketing tactics. Once your website starts ranking well for relevant keywords, you can continue to attract organic traffic and generate leads without having to pay for each click or impression.
- Competitive Advantage: In today’s competitive online marketplace, having a strong SEO strategy can give you a competitive edge over rival businesses. By outranking competitors in search results, you can capture a larger share of organic traffic and potential customers, helping you stay ahead of the curve and grow your business.
Effective SEO Strategies that will help you to improve your website:
- Keyword Research and Targeting: Conduct thorough keyword research to identify the specific terms and phrases your target audience is using to search for products, services, or information related to your website. Focus on long-tail keywords with moderate to high search volume and low competition.
- Optimize On-Page Elements: Optimize key on-page elements such as title tags, meta descriptions, headings (H1, H2, H3), and URL structures to include target keywords and accurately describe the content of each page. Ensure that your content is well-organized, informative, and easy to read, with relevant keywords naturally incorporated throughout the text.
- Create High-Quality Content: Develop high-quality, valuable content that addresses the needs, interests, and search intent of your target audience. Focus on creating in-depth, authoritative content that provides comprehensive information on relevant topics. Incorporate a variety of content formats such as blog posts, articles, videos, infographics, and guides to cater to different preferences and learning styles.
- Optimize Website Performance: Improve your website’s performance and user experience by optimizing site speed, reducing page load times, and ensuring mobile responsiveness. Use tools like Google PageSpeed Insights or GTmetrix to identify and fix performance issues such as large image files, excessive scripts, or inefficient coding.
- Build Quality Backlinks: Earn high-quality backlinks from reputable and relevant websites to improve your website’s authority and credibility in the eyes of search engines. Focus on acquiring backlinks from authoritative sources within your industry or niche through guest blogging, influencer outreach, content partnerships, and social media engagement. Avoid spammy or low-quality backlinks, as they can negatively impact your website’s ranking and reputation.
- Optimize for Local SEO: If your business operates in a specific geographic area, optimize your website for local SEO to improve visibility in local search results. Create a Google My Business profile, optimize your website’s local citations, and encourage customer reviews and ratings. Use local keywords and location-based content to attract local customers and drive foot traffic to your physical locations.
- Monitor and Analyze Performance: Regularly monitor your website’s performance using tools like Google Analytics, Google Search Console, or third-party SEO software. Track key metrics such as organic traffic, keyword rankings, backlink profiles, and conversion rates to measure the effectiveness of your SEO efforts. Use data-driven insights to identify areas for improvement and refine your SEO strategy over time.
Here is our expert opinion:
Here are the Top 3 Brands That Set an SEO Example:
Brand Name: CarDekho
Introduction of CarDekho:
CarDekho started its journey as an online information portal for cars in 2008. Now it has become an e-commerce platform for new and used cars. Amit Jain the founder and CEO of CarDekho has done an amazing SEO strategy to grow their business. In FY23 Cardekho generated Rs.2,331 core revenue which is increased 46%.
SEO Strategy of CarDekho:
- Using High-Volume Keywords: Cardekho.com conducted extensive keyword research to identify the most relevant and high-volume keywords and use them on the model page. These keywords are related to car brands, models, specifications, prices, reviews, and buying guides. Also, a structured URL structure and interconnected pages improve SEO efficiency.
Example: If you select the new car category the URL structure will be cardekho.com/newcars.
Then when you select a specific brand the URL will be cardekho.com/cars/tata
- Using High-Intent Keywords: CarDekho’s used car page needs detailed targeting. So they used high-intent keywords to get more traffic. Filters update the URL and enhance search relevance. For example when you search “used petrol cars in Kolkata”. It generates specific results by optimizing user experience.
- Use Comparison Keywords: Using comparison-type keywords is a very positive move in SEO strategy. It helps users to choose the right products. Also with the help of comparison keywords, it captures the audience that has high purchase intent.
- Tool Model: Another attractive point of CarDekho is the CarDekho EMI challan check pages. CarDekho’s challan check page easily ranks first for the “challan check” type queries.
CarDekho SEO Performance:
CarDekho’s SEO numbers are outstanding:
Monthly Traffic: 32.01M
Number of Backlinks: 1.26M
CarDekho Traffic from different devices: It gets 10.38% visitors from desktop and 89.62% visitors from mobile.
Audience: CarDekho’s core audience is from India but it also gains a good amount of traffic from the United States, and the United Arab Emirates.
Top Organic Keywords of CarDekho: CarDekho uses high-volume keywords to gain more traffic. It also gets the maximum number of visitors from the keyword “Cardekho”.
Competitors of Cardekho:
Cardekho faces multiple rivals, each with its unique strengths and strategies. Let’s look into a comprehensive analysis of Cardekho’s top competitors:
Carwale.com: Monthly traffic is 28,516,577
Cartrade.com: Monthly traffic is 2,978,646
Carandbike.com: Monthly traffic is 2,250,308
Brand Name: Nike
Introduction of Nike:
Nike is one of the world’s leading athletic apparel and footwear companies, Nike has strategically used digital platforms to engage with consumers, drive sales, and boost its brand message. In June 2019, Nike changed their domain name from store.nike.com to nike.com. Between June 2019 to November 2020, Nike got massive SEO growth. Through its official website, mobile applications, and social media presence, Nike offers a good online experience for customers worldwide. From product browsing and customization options to exclusive releases and interactive content, Nike’s online ecosystem caters to various consumer preferences while reflecting the brand’s commitment to innovation, performance, and athletic excellence. As a result of its online presence, Nike’s stock price has increased 10%.
SEO Strategy of Nike:
- Site Architecture: Nike has been doing some work on expanding its homepage footer, which is an internal link module at the very bottom of the homepage. Such footnotes give a good experience to the users.
- Launch Page: Naturally we saw that most e-commerce sites don’t build the launch pages. If they do, they separately build one page for products and another for announcements. But Nike made a smart move here. When they announced the product the URL structure was https://www.nike.com/launch/t/air-jordan-4-fire-red. After launching that product the URL redirects to the product page and the URL structure becomes https://www.nike.com/in/t/air-force-1-07-shoes-5fFrTT/FQ4296-101
- Keyword Strategy: If you notice this website doesn’t have any textual content. But it gets a good amount of traffic from Google. The reason behind the traffic is brand searches and providing good quality products. But all the traffic doesn’t come from the brand name. Also, this website ranked with generic keywords like “sneakers”, and “Basketball Shoes”.
Nike SEO Performance:
Nike’s SEO numbers are excellent:
Monthly Traffic: 137.1M
Number of Backlinks: 7.7K
Nike Traffic from different devices: It gets 26.96% traffic from desktop devices and 73.04% traffic from mobile devices.
Audience: Nike’s core audience is from the United States but it also gains a good amount of traffic from the Republic Of Korea, United Kingdom, and Germany.
Top Organic Keywords of Nike: Nike uses high-volume keywords to gain more traffic. It also gets the maximum number of visitors from the keyword “Nike”.
Competitors of Nike:
Nike faces multiple rivals, each with its unique strengths and strategies. Let’s look into a comprehensive analysis of Nike’s top competitors:
Footlocker.com: Monthly traffic is 12.3M
Adidas.com: Monthly traffic is 21.9M
Stockx.com: Monthly traffic is 29M
Brand Name: Swiggy
Introduction of Swiggy:
Swiggy entered as a game-changer in the food delivery industry, transforming the way people order food in India. Founded in 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, Swiggy began its journey with a vision to provide convenient and reliable food delivery services. Initially operating in Bengaluru, Swiggy quickly expanded its presence to other major cities across India, leveraging technology to streamline the ordering process and ensure timely deliveries.
Through its user-friendly app and website, Swiggy offers a wide selection of restaurants and cuisines, coupled with features like real-time order tracking and seamless payment options. This customer-centric approach, aggressive marketing strategies, and efficient logistics propelled Swiggy to the forefront of the market.
SEO Strategy of Swiggy:
- Using High-Volume Keywords: Swiggy has done extensive keyword research. They use high-volume keywords to gain traffic. They use generic and local keywords to target a huge number of audience. Like: “Online Food Order in Kolkata”.
- Focus on Local SEO: Understanding the importance of local search Swiggy optimized its web presence for location-specific searches. They created landing pages for each city with specific localized keywords and content.
- Content Marketing: Swiggy uses content marketing to attract and engage target audiences. So they created a blog website named Swiggy Diaries. They post blogs on their work-life in Swiggy, Food updates, tips even job posts.
- Collecting Reviews: Swiggy encourages its customers to share their experiences, ratings, and reviews on different social media platforms and websites. This user-generated content increased Swiggy’s brand visibility.
- Mobile-Friendly Website: Swigy focuses on mobile optimization to give a good user experience to its audience. They always ensured that their website was responsive, first-loading, and user-friendly on various mobile devices. It also helps them to increase their rank on Google.
Swiggy SEO Performance:
Swiggy’s SEO numbers are marvelous:
Monthly Traffic: 12.85M
Number of Backlinks: 86K
Swiggy Traffic from different devices: It gets 26.84% traffic from desktop devices and 73.16% traffic from mobile devices.
Audience: Swiggy’s core audience is from India but it also gains a good amount of traffic from the United States.
Top Organic Keywords of Swiggy: Swiggy uses high-volume keywords to gain more traffic. It also gets the maximum number of visitors from the keyword “Swiggy”.
Competitors of Swiggy:
Swiggy faces multiple rivals, each with its unique strengths and strategies. Let’s look into a comprehensive analysis of Swiggy’s top competitors:
Zomato.com: Monthly traffic is 13.5M
Magicpin.in: Monthly traffic is 2.7M
Eazydiner.com: Monthly traffic is 1.2M
Conclusion:
In conclusion, the success stories of CarDekho, Nike, and Swiggy serve as evidence that SEO is far from dead. Instead, it continues to evolve, adapt, and thrive in an ever-changing digital world. With the help of innovative strategies, these brands have not only enhanced their online visibility but also set their positions as industry leaders. SEO is the key to sustainable growth and success. If you want to start your own business in the digital world or learn more about SEO then book your Advance Diploma Course from the Institute of Digital and Content Marketing.
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Frequently Asked Questions
SEO can benefit your website by increasing its visibility in search engine results pages (SERPs), thus attracting more organic traffic from users searching for relevant keywords or phrases.
SEO focuses on optimizing various aspects of a website, such as site speed, mobile responsiveness, and content quality, which collectively contribute to a better user experience.
Websites that rank higher in search results are often perceived as more credible and trustworthy by users, thus establishing authority in their respective industries or niches.
While SEO requires initial investments of time, effort, and resources, it can deliver long-term benefits at a relatively low cost compared to paid advertising, as organic traffic continues to generate leads without ongoing payments.
Having a strong SEO strategy allows businesses to outrank competitors in search results, capturing a larger share of organic traffic and potential customers, thereby staying ahead in the competitive online marketplace.
Keyword research helps identify relevant terms and phrases used by the target audience, enabling website optimization to attract organic traffic searching for those specific keywords.
Key elements of on-page optimization include optimizing title tags, meta descriptions, headings (H1, H2, H3), URL structures, and ensuring content relevance and readability.
