Digital Marketing Strategy of Dream 11, A Winning Story Of India’s Online Game History

In today’s world, businesses are constantly looking for innovative ways to reach and engage their target audience. Among the countless tools available, digital marketing has become known as a powerful force driving growth and profitability. But what exactly is a digital marketing strategy, and why is it crucial for businesses in the modern landscape?

Many businesses generate high revenue by updating their digital marketing plan. OYO, Car Dekho, and Nike also set a landmark in the digital world with their digital marketing strategy. But today we talk about India’s Gaming World, and in this world, Dream 11 is a big name. Let’s see how Dream 11 implements its Digital Marketing Strategy to grow its business.

What is a Digital Marketing Strategy?

A digital marketing strategy is a complete plan that defines how a business will use digital channels and platforms to achieve its marketing objectives. It involves a strategic approach to using various online tactics, such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and more, to connect with potential customers, build brand awareness, drive traffic, and ultimately, generate sales or leads.

Importance of Digital Marketing Strategy :

In today’s digitally-driven era, having a well-defined digital marketing strategy is imperative for several reasons:

Targeted Reach: With digital marketing, businesses can easily target their ideal audience based on demographics, interests, behaviors, and other relevant factors. This targeted approach ensures that marketing efforts are directed towards individuals most likely to convert, maximizing ROI.

Cost-Effectiveness: Compared to traditional marketing methods, digital marketing is often more cost-effective. It allows businesses to reach a wider audience at a fraction of the cost, making it ideal for startups and small businesses with limited budgets.

Measurable Results: One of the most significant advantages of digital marketing is its ability to provide real-time, measurable results. Through analytics tools and platforms, businesses can track the performance of their campaigns in terms of website traffic, conversions, engagement, and more, allowing for data-driven decision-making and continuous optimization.

Enhanced Customer Engagement: Digital marketing provides direct communication and interaction with customers through channels such as social media, email, and website chat. This fosters meaningful relationships, builds brand loyalty, and encourages customer feedback and engagement.

Global Reach: Unlike traditional marketing methods that are often confined to a specific geographic area, digital marketing enables businesses to reach a global audience effortlessly. This global reach opens up new opportunities for expansion and growth, regardless of geographical boundaries.

So, here is our expert opinion:

How Dream 11 Started Its Journey?

The parent company of Dream 11 is Dream Sports. Dream Sports has a vision of “Make Sports Better”. They offer sports fans to connect with the sports deeply. They have multiple products like Dream11, FanCode, DreamX, DreamSetGo, and Dream Pay.

Dream 11 Marketing Strategy

Dream 11 started its journey in 2008. It was founded by Harsh Jain and Bhavti Seth. In 2012 they first brought freemium fantasy sports for Indian Cricket Fans.

In the Year 2014, Dream 11 got 1 million registered users. By the year 2016, it turned into 2 million and by the year 2018, it had 45 million registered users.

Digital Marketing Strategy Of Dream 11

In 2021, Dream Sports the parent company of Dream 11 raised $840 million in funding.

About Dream 11:

Dream 11 is a mobile application that helps users to build fantasy sports teams. Here users can earn money by the performance of the player they select for their team. Also, Dream 11 is not just based on Cricket. They provide various sports categories like Football, Kabaddi, and the National Basket Ball Association.

Legal Name Dream 11 Fantasy Private Limited
Headquarters Mumbai, India
Industry Fantasy Gaming
Valuation $8 billion (as of March 2023)
Monthly Active Users Over 120 million
Contests Played Over 100 million per month
Prize Money Distributed Over ₹10,000 crore (US$1.25 billion)

Business Objectives Of Dream 11:

User Acquisition: Dream 11 aims to continuously expand its user base by attracting new players to its platform. Through targeted marketing campaigns, partnerships, and promotional activities, the company strives to increase the number of registered users and active players.

User Engagement: Retaining users and keeping them engaged is crucial for Dream 11’s success. The company focuses on offering a compelling and immersive gaming experience, with features such as live match updates, real-time scoring, and interactive contests. By keeping users engaged, Dream 11 enhances customer loyalty and encourages repeat usage.

Revenue Generation: As a business, Dream 11 generates revenue primarily through entry fees paid by users participating in fantasy sports contests. One of its key objectives is to optimize revenue streams by offering a variety of contests, entry fee options, and prize structures that cater to different segments of users while ensuring profitability.

Brand Building: Building a strong brand presence is essential for Dream 11 to differentiate itself in the competitive fantasy sports market. The company invests in brand-building initiatives such as sponsorships, endorsements, and advertising campaigns to increase brand visibility, awareness, and recall among its target audience.

Expansion and Growth: Dream 11 has ambitious growth plans both domestically and internationally. Expanding its presence into new markets, diversifying its product offerings, and exploring strategic partnerships are key objectives aimed at driving sustainable growth and maximizing market opportunities.

How Does Dream 11 Make Money?

Entry Level Fees: Dream 11 keeps 15% entry fees from the contestants as a platform fee. The remaining 85% is distributed among the winners.

Commission On Wins: When users earn prizes based on the real-time performance of the players they selected. Dream 11 earns revenue by taking a percentage of the total prize pool.

How Do Contestants Earn Money From Dream 11?

On Dream 11 users create fantasy teams for contests, where winners are determined by the real-life performance of their chosen players. 50%of the participants win prizes, with the highest-ranked player receiving the biggest share, and the rest divided among lower ranks.

Digital Marketing Strategy Of Dream 11:

Dream 11, implements a variety of digital marketing strategies to engage users, drive participation, and maintain its market leadership position. Here are some key digital marketing strategies employed by Dream 11:

SEO Strategy of Dream 11:

Keyword Proficiency: They use high-intent keywords to attract their target audience.

Digital Marketing Strategy of Dream 11

Mobile Optimization: Dream 11 makes their website mobile-friendly and optimized for mobile search, as a significant portion of traffic comes from mobile devices.

Digital Marketing Strategy of Dream 11

Link Building: Dream 11 generates backlinks from authoritative websites and domains within the sports and gaming niche to improve domain authority and enhance search engine rankings.


Social Media Marketing Strategy of Dream 11:

Dream11’s social media marketing strategy revolves around engaging with its audience of sports lovers on various social media platforms. Here are the key components of Dream11’s social media marketing strategy:

Content Strategy: Dream11 creates and shares various content that engages its audience, including match highlights, player statistics, gaming tips, behind-the-scenes glimpses, and user-generated content. The content is tailored to each platform’s audience preferences and formats, ensuring maximum engagement.

Community Engagement: Dream11 actively interacts with its followers by responding to comments, addressing queries, and acknowledging user-generated content. By fostering a sense of community, Dream11 encourages user participation and strengthens brand loyalty.

Digital Marketing Strategy of Dream 11

Promotional Campaigns: Dream11 runs promotional campaigns and contests on social media to incentivize user participation and increase brand awareness. These campaigns often involve giveaways, exclusive offers, and challenges designed to encourage users to share their experiences and recruit new players.

User-Generated Content: Dream11 encourages users to share their fantasy team selections, match predictions, and gaming experiences on social media using branded hashtags. By showcasing user-generated content, Dream11 strengthens its community, builds social proof, and attracts new users.

Influencer Collaborations: Dream11 collaborates with sports influencers, athletes, and celebrities to amplify its reach and credibility on social media. These influencers endorse the platform, share their experiences, and promote special offers to their followers, driving user acquisition and engagement.

YouTube Marketing Strategy Of Dream 11:

Dream11’s YouTube marketing strategy focuses on leveraging the platform’s visual storytelling capabilities to engage with its audience of sports enthusiasts and promote its fantasy sports platform. Here’s an overview of Dream11’s YouTube marketing strategy:

Content Strategy: Dream11 creates diverse content for its YouTube channel, including match highlights, player interviews, game previews, fantasy sports tutorials, expert analyses, and behind-the-scenes footage. The content is tailored to appeal to the interests of its target audience and provide value to viewers.


Humor with a Twist: Dream11’s videos aren’t just about eliciting laughs; they’re designed to convey key messages, promote contests, and showcase the excitement of fantasy sports in a lighthearted and relatable manner.

Some Popular Campaigns of Dream 11:

“Dimaag Se Dhoni” Campaign: Dream11’s “Dimaag Se Dhoni” campaign featuring former Indian cricket captain MS Dhoni was a huge success. The campaign emphasized the importance of strategic thinking and smart decision-making in fantasy sports, aligning with the platform’s core value proposition. Through TV commercials, digital ads, and social media promotions, Dream11 highlighted how users could use their cricket knowledge to create winning fantasy teams, leveraging Dhoni’s iconic image and cricketing expertise to resonate with fans across the country.

“Yea Main Kar Leta Hoon” Campaign: In this Campaign Dream 11 made a smart move in marketing. In this campaign, Dream 11 featured celebrity cricketers like Rohit Sharma, Rishav Pant, Shreyas Iyer, and many more. This campaign showcased individuals from diverse backgrounds and walks of life confidently asserting their capability to succeed in fantasy sports on the Dream11 platform.


Sabkhelenge Campaign: Aamir Khan, R Madhavan, and Sharman Joshi the popular character of the Bollywood movie three idiots. They featured in this campaign. It inspires people to come together, connect with others who share their love for sports, and enjoy the excitement of fantasy gaming on the Dream11 platform, where everyone is welcome to play and compete.


Dream 11’s Targeted Audience:

Male Audience: 74.5%

Female Audience: 25.25%

Age Group: 25-34 Years

Digital Marketing Strategy of Dream 11

Competitor’s Of Dream 11:

Dream11 faces competition from several other fantasy sports platforms, each vying for a share of the market. Some of the notable competitors of Dream11 include:

Mobile Premier League:

Facebook Followers: 224K

Instagram Followers: 668K

YouTube Subscribers: 1.18M


Facebook Followers: 758K

Instagram Followers: 46.3K

YouTube Subscribers:104K


We’ve explored the world of digital marketing through the lens of Dream11, a pioneer, in the world of fantasy sports. From their innovative SEO strategies to engaging social media campaigns and captivating ad campaigns, Dream11 showcases the power of digital marketing in driving user engagement, fostering brand loyalty, and achieving business objectives. As they continue to evolve and adapt in the competitive market, one thing remains clear: digital marketing is a cornerstone of their success.

To learn more about digital marketing strategy and gain valuable insights into the industry, consider enrolling in our Advanced Diploma in Digital Marketing Course at the Institute of Digital And Content Marketing. Equip yourself with the knowledge and skills needed to thrive in the ever-changing digital landscape and make your mark in the world of marketing.


Sayani Mukherjee
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