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Advanced Diploma in Digital Marketing

Start your career in Digital Marketing with an MBA-Level course developed with the power of 36 Live Projects, 70 Tools, 22 Modules and 100% Placement Assurance. All in just 9 months.

100% Placement Assurance
6 Months Paid Internship
36+ Live Projects
Learn 70+ Digital Automation Tools
12 Certifications
Mock Interview Sessions

1250 Votes | 3225 Students

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Develop full and real expertise on every aspect of Digital Marketing, ranging from SEO to CRO.

This Advanced Diploma truly covers the A to Z of Digital Marketing. This course has been built to adjust for Working Professionals/Techies/ literally Anyone who are looking for the best advanced digital marketing courses in India with Hands-On-Training.

The Top 10 Reasons to Pick IDCM’s Advanced Diploma in Digital Marketing as your Next Career Step:

100% Assurance of Placement
6 Months Paid Internship
Industry Experts as Faculty
Hands-On Training
Firsthand Classroom Practical
Hybrid Learning
70 Digital Automation Tools
36+ Live Projects
12 Certifications
Mock Interview Sessions
24+ Years of Expertise

Course Syllabus: ADDM Course

Introduction to Digital Marketing [ 2 Hours ]

Introduction to the Course and Work plan
What is Marketing?
4P’s of Marketing
What is Digital Marketing?
Digital vs Traditional Marketing
Different Digital Marketing Channels
Components of Digital Marketing
The Buyer Funnel

Elements of Brand Positioning [ 2 Hours ]

Components of a Brand: Logo, Tagline
How to define your brand?
Understanding and Identifying competitors
Conducting competitor research
Buyer Persona Creation
SWOT Analysis
Using Hubspot Buyer Persona Creator

Canva Fundamentals + Branding [ 4 Hours ]

Introduction to Canva
Understanding Canva Features
Logo Creation Using Canva
Use other platforms like Remove.bg, Pexels, PixlR, and Freepik

Web Development Fundamentals [ 10 Hours ]

Web Content Creation [ 2 hours ]

Types of Content:
- blog posts,
- landing pages,
- infographics,
- videos,
- podcasts
- memes
Identifying target audience and matching buyer personas to content
Content Writing Tools
Steps to Write Web Content
Errors in Creating Web Content
Create Website Images with Canva

Search Engine Optimisation - I [ 18 Hours ]

Content Marketing [ 6 Hours ]

Process of Content Marketing
Concept of Content Audit
Strategies for using GSC and Keyword Data
Evergreen Content
Creating and updating evergreen content
How to Create Effective Content?
Content Marketing Tools
Headline Formulas
Content Marketing Metrics
Repurposing content for different formats and platforms
Video Creation

Social Media Optimization- I [ 12 Hours ]

Building a presence on Facebook & Instagram
Using Twitter for Social Media Marketing
Unlocking the Power of Instagram for Your Brand
Building a presence on LinkedIn
Utilizing LinkedIn tools for business
Content Calendar Creation
Using Buffer for Social Media Automation

Pay Per Click-I [ 14 Hours ]

What is PPC Advertising?
How Does PPC Advertising Work?
Conducting a Keyword Analysis
Setting Up Conversion tracking
Ad scheduling and location targeting
Negative keywords
Ad extensions
Set up Conversion Tracking
Overview of Search ads
Optimizing ad performance
Measuring and analyzing campaign performance
Understanding the different types of display ads
Creating a display ad strategy
Designing effective display ads
Targeting options for display ads
Measuring and optimizing display ad performance

Practical:
Create a Search & Display Ad

Email Marketing [ 10 Hours ]

Introduction to Email Marketing
Types of email campaigns
Creating effective email subject lines
Email content best practices
Call-to-action (CTA) design and placement
Email Design and Formatting
Best practices for email design and formatting
Sender Score
Using Mailchimp for Email Marketing
Email Campaign Creation
Building and Growing Your Email List
Email Marketing Metrics
Marketing Automation and Drip Campaigns

Search Engine Optimisation-II [ 20 Hours ]

Link-building strategies:
Using Position Tracking to Set Up Link Building
Conducting Backlink Audit & Backlink analysis
Using GSC Keywords to Power Ranking
Finding guest blogging opportunities
Using Outreach for Link Building
Definition and importance of Local SEO
Google My Business and its optimization
Local citation building and its benefits
Online Reputation Management
Monitoring tools for online reputation management
Responding to negative reviews
Creating positive content for online reputation improvement
How to Write a Review?
Improving Site architecture and navigation
Advanced Google Search Console
Content Planning
Setting Up Redirection
Using the Link Disavow Tool

Pay Per Click-II [ 16 Hours ]

Video advertising fundamentals
Setting Up Video Ads
Introduction to local ads
Creating effective local ads
Local listings and maps integration
Tracking and measuring local ad performance
Introduction to discovery ads
Creating effective discovery ads

Practical:
Create Video, Discovery and Local Ads

Social Media Marketing-II [ 18 Hours ]

Introduction to Facebook Ads for Targeted Advertising
Understanding Facebook’s advertising options and targeting capabilities
Retargeting Ads with Facebook
Introduction to Twitter Ads
Advertising on LinkedIn
YouTube Channel Optimization
You Tube Video Optimization
Hashtag Strategies
Video SEO and optimization for YouTube
Keyword research for YouTube

Web Analytics [ 10 Hours ]

Introduction to Google Analytics 4
Types of data collected through web analytics
Overview of traffic sources, user behavior, conversions, and other metrics
Website Traffic Analysis with GA4
Understanding different types of website traffic
Setting up website tracking with GA4

A.I. 101 [ 4 Hours ]

Introduction to A.I. in Digital Marketing
Understanding the impact of A.I. on the digital marketing landscape
Exploring the potential benefits and challenges of using A.I. in marketing
Video Generation with A.I.

Programmatic Advertising [ 14 Hours ]

Introduction to Programmatic Advertising
Programmatic Buying Methods
Targeting options and audience segmentation in programmatic advertising
Real-time bidding (RTB) process and auction dynamics
Introduction to Google Marketing Platform
Overview of Google Marketing Platform and its components
Understanding the role of Search 360 and Video 360 in programmatic advertising
Benefits and features of Google Marketing Platform for advertisers
Navigating the Google Marketing Platform interface and tools
Programmatic Advertising with Search 360
Introduction to Search 360 and its role in programmatic advertising
Setting up Search 360 campaigns and ad groups
Programmatic Campaign Planning and Execution
Data and Audience Targeting in Google Marketing Platform

Conversion Rate Optimization [ 8 Hours ]

Introduction to Conversion Rate Optimization
User Research and Data Analysis
Creating Effective User Experiences
Conversion Funnel Optimization
Mobile Optimization
CRO Tools and Technologies
Data-driven Decision Making
Advanced CRO Strategies
Pricing Optimization Techniques
Personalization and Customization
Addressing Cart Abandonment
Ethical Considerations in CRO

A.I. Fundamentals in Digital Marketing [ 8 Hours ]

Content Creation with A.I.
Prompt Engineering with ChatGPT
Image Generation with A.I.
Using A.I. platforms to optimize social media ad targeting and campaign performance
Utilizing A.I. tools for creating video scripts, assets, and more
Using A.I. tools for SEO
Using A.I. for Chatbots & CRM

E-Commerce Marketing [ 16 Hours ]

Using WooCommerce For WordPress
Integrating Payment Plugins
Optimizing your Ecommerce for SEO
Ecommerce Advertising
Using Google Merchant Center
Managing Shopping Campaigns on Google Ads
Creating and Maintaining a Facebook Catalog

Affiliate Marketing [ 4 Hours ]

Partnership with Affiliate Networks
Creating an Affiliate Website
Techniques of Generating Quality Traffic
Getting Sales on Affiliate Websites

App Store Optimization [ 4 Hours ]

Using No-Code Platforms for Building Apps
Using Google Play for Uploading Apps using APK’s
Optimizing Your Play Store
Generating Reviews for your App

Freelance Mastery [ 2 Hours ]

Understanding the concept of freelancing
Importance of Portfolios
Using Fiverr & UpWork
Creating Proposals for Clients

General Students – 10+2, Graduate, Post Graduate in any discipline with the drive to upskill in Digital Media
Working Professionals – Full-time professionals who want to switch to Digital Marketing or upgrade their skills
Businessmen/Freelancers – Entrepreneurs or Freelancers who want to reach & convert their clients through Digital Media

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1250 Rating

Enrolled 3225 Enrolled
Modules 23 Modules
Duration 9 months
Call +91 8335011110

Digital Marketing Trainer

He is your instructor on this exciting journey of learning Facebook Ads. With 15+ years of experience in the industry, he has rich experience in Social media, SEO, paid advertising, and more.

Mr Santosh Singh

Digital Marketing Trainer

For the last 3 years, She has been working in the industry and has equipped herself with a fresh perspective and the latest knowledge of the industry.

Miss Sayini Mukherjee

Digital Marketing Trainer

Digital Marketing Tools & Technologies You'll Learn

What Makes This IDCM Course Different
From Every Other Digital Marketing Course?

Free MasterClasses

Apart from the free webinars a student gets, we have one-on-one sessions from Macho Industry Experts for our Students as Add-Ons with our Digital Marketing Diploma Course.

Google Certifications

As a student of our Advanced Digital Marketing Diploma Course, you get 12 Globally Recognized Certifications, but we help you get more Certifications from Google.

Hubspot & SEMRush Certifications

Apart from the Email Marketing Certifications, get 30+ Certifications from SEMRush and Hubspot!

Analytics Certifications

Get 3 Certifications from Google that will prove-You are a Lord of Google Analytics. Build your arsenal, and stand apart from the crowd.

Facebook Certifications

Unlock more Blueprints for your career with Facebook’s Blueprint Certifications, on an add-on basis.

Freelancing Unlocked

Start your Freelancing Journey with the Skills you learn in this Advanced Course in Digital Marketing. Scale up your earning potential.

Advanced Content Marketing

Make a heavy-weighted Resume. Content is everywhere, and a king knows how to market content! Our Advanced Content Marketing Module will help you market what you write.

Advanced Email Marketing

Staying in touch is important, but effective selling is even more important! Learn effectiveness and give an edge to your email marketing strategy.

Advanced Automation Tools

We give you a range of advanced AI training tools that will help you automate your success in digital marketing. Mix advanced marketing techniques with the best digital tools to make your life easier.

Flexible Learning

Learn at your own pace with our blended courses. Get the best of online and offline with our Live Sessions, which are recorded, and made available for your learning.

After-Course Support

IDCM is the start of your career journey, and we believe in making it special. Even after our course ends, you get after course support (at Zero Extra Cost).

Hybrid Learning

Missed a class? Have a deadline you can’t miss? Our hybrid course structure allows you the flexibility you didn’t know, you needed.

Students Speak

Right course designed by the right people at the right time!

- Soumiya Nandi

Great Faculties...Amazing Learning Experience...Highly recommended as it is an Institute with a difference!

- Rayna Saha

New innovation. Hope this would open a new door of opportunity...one more feather on the cap of ICA.

- Suchismita Mondal

Right course designed by the right people at the right time!

- Rishav Chowdhury

I like the no jargon training-based approach of IDCM

- Subhangi Sengupta

Our Recruiters.

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What Digital Marketing Roles will you get placed in?

Digital Media Marketing

Performance Marketing Analyst
Digital Marketing Analyst
Marketing Associate
Category Management
Account Manager
SEO Analyst

Content & Social Media Management

Social Media Specialist
Creative Writing & Content Marketing
Influencer Marketing Specialist
Brand Associate
ORM Specialist

Related Topics.

Learn Digital Marketing – India’s Best Digital Marketing Institutes 2023

In this digital world, where everyone is going onl

by Debrup Ganguly | February 21, 2022

Frequently Ask Questions

Can I learn digital marketing online?

Yes, without any doubt. Although, you will need a Computer Device & a Stable Internet Connection. IDCM’s Digital Marketing Courses feature Blended Learning. “What is Blended Learning?” In short, this is how we do it:

All the Rocksolid Modules are taught via Live Video lectures.
Live Webinars & Mentoring Sessions from Industry Experts.
Live 1-on-1 Training & Mentoring through Online Meeting Platforms.
Classroom Batches are kept available.
Exams are held both Online & in the classroom.
All Recordings of Sessions & Webinars are made available to you.

You can join our Classroom Mode if you don’t like Online Learning. Either way, we make sure you become a whole Digital Marketer. That too with integrated foundations on all the paths of digital marketing.

How do I get hands-on training during the Program?

Live Sessions. classroom Sessions. Blended Sessions. Choose the one that you like! That is what you get. Hands-on Training is given in each of our sessions. As the tale of courses goes—any practical requires a theory first. Our pedagogy follows in the same footsteps. (There is a secret too, but that we can only tell in person) Once all theory classes are complete. Assignments are given out based on simulations. That, in summation, is your way of getting hands-on expertise!

Is digital marketing worth it in 2024?

In one digital hour, a failure in one Google Server can bring the world to a halt. India has more mobile phones than toilets. That is a fact. Each segment of SEO/PPC/Analytics is mind-bogglingly huge. Each of these short forms represents a marketing function. The marketing food chain is so huge that there can never be a shortage of jobs. That is a guarantee. Yes, even after the rise of Artificial Intelligence.

Is there an application fee?

No. There is no application fee.

What certificates will I receive for this Diploma Program?

Our Advanced Diploma in Digital Marketing Course has 12 Certifications. Our Diploma in Digital Course has 6+ Certifications. However, that can be increased to 10+ Certifications on an add-on package basis.

What is the mode of delivery of the program? Is the program completely virtual/online?

Our Program is completely Blended. That means it’s Online and classroom at the same time. Are you utterly confused? Well, it is quite simple. We let you choose between Online and classroom. Or if you want both, you got it!

Can I learn digital marketing in 1 year?

Of course, you can. However, at IDCM, we do it in 9 Months with 6 Months of Paid Internship, 70 Tools and 100% Placement Assurance. Want to know more about how this course will work for you?

Book a Demo Class Today.

Can I self learn digital marketing on my own?

The short answer is No, and the longer answer is “NO”. Here’s three simple reasons why:

Self-Learning doesn’t guarantee results, unless it’s practical.
There is no way to check your knowledge or your performance.
You don’t have a time-boundation or a compulsion.

While, free digital marketing courses can do a lot, this advanced digital marketing course brings you exactly what you were lacking: A Structured Expert-Led Practical Learning Experience.

How to learn advance digital marketing?

If you are looking to learn advanced digital marketing, you have to be aware of the basics first. That means you got to know, what to do when your Site starts displaying a wrong logo. Or for that matter, you should be well versed with the tips, techniques and tricks of SEO, PPC, and Social Media Marketing. If you haven’t figured it out yet, you need Practical Experience. And, as luck would have it, you get that from our Advanced Diploma in Digital Marketing.

What are the eligibility criteria for IDCM’s Advanced Diploma in Digital Marketing?

Passed your 10+2? That’s all we need from you for our Advanced Diploma in Digital Marketing Course. This advanced digital marketing course is set to arm you with advanced digital marketing skills. So, come on down and take a look at our advanced digital marketing course syllabus.

Which is better MBA or digital marketing?

The average cost of an an MBA in India ranges between ₹ 20,000 to ₹ 20,00,000. (Shiksha.com) However, as you may already know, 20,000 won’t get you where you need to be, whereas 20 Lacs may not make up in ROI (Return on Investment). We aren’t saying that MBA’s don’t hold value. We are simply interested in One Really Simple Question:

What is the salary of MBA in digital marketing in India?

The answer may surprise you. It’s just INR 5 lacs per annum. Now compare that to the cost of doing one, and you will see the answer. The biggest eye-opener should be one fact: Doing an MBA will not guarantee Placement. Thus, we ask you: Which is Better? MBA or an Advanced Digital Marketing Course with 100% Placement Assurance?

Advanced Diploma in Digital Marketing

Check Course Section

Course Syllabus: ADDM Course

Digital Marketing Trainer

Digital Marketing Tools & Technologies You'll Learn

What Makes This IDCM Course DifferentFrom Every Other Digital Marketing Course?

Our Recruiters.

Related Course

Digital Marketing Certification Course

Diploma in Digital Marketing

Google Ads Certification

Facebook Ads Course

What Digital Marketing Roles will you get placed in?

Digital Media Marketing

Content & Social Media Management

Related Topics.

Frequently Ask Questions

What Makes This IDCM Course Different
From Every Other Digital Marketing Course?