10 Times Digital Marketing Strategy Impacted the ‘Sweeping’ Victory of AAP in Delhi

  • Bhrashtachar Mukt Bharat Humaari Maang Nahi, Humaari Zidd Hai! (Corruption free India is not our need, it’s our determination) 

– AAP’s Twitter Bio (Followers: 5+ Million) 

  • For the People | Of the People | By the People

National Convenor: @arvindkejriwal 

– AAP’s Insta Bio (Followers: 215K+) 

  • Rashtra Nirman ke liye, AAP se jure (Let’s build the nation, be with AAP) 

– AAP’s Facebook cover (Followers: 4.3+ Million)

From AAPflix campaign to video marketing – AAP has left no stone unturned to grab the eyeballs of their ‘target group’ and beyond. The 8-year old political party led by the “common man” Arvind Kejriwal has not only won the hearts of Delhiites but also traversed the minds of the entire nation – thanks to the power of Digital Media. 

In a country where about 565 million people are active internet users, it’s always a smart move to convey your agenda through digital channels. 

The success story of AAP on the digital media was not a day’s task though. A pool of strategic digital marketers is responsible for this. How they did it? That’s what we will be talking about here.   

Now before we dive into the fun part, let’s have a quick look at some of the facts and figures: 

  • According to Exchange4media, AAP has spent about INR 43 Lakhs on 500+ Facebook advertisements between January 4 and February 2, 2020. This is almost double the amount spent by BJP and INC.
  • ‘Lage Raho Kejriwal’ – A fan page of Arvind Kejriwal also has a support of Facebook ads worth of about INR 14 Lakhs
  • AAP’s memes are one of the most shared posts on social media

Now without further ado, let’s get started with some of the most loved and controversial campaigns of AAP: 

1. Bend it like Beckham, Sweep it like Kejriwal 

Digital Marketing strategy: Meme Marketing

Posted by Aam Aadmi Party on Tuesday, February 11, 2020

2. The AAPflix gig

Digital Marketing strategy: Repurpose popular culture content

3. Info on the developments

Digital Marketing strategy: Infotainment

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A post shared by Aam Aadmi Party (@aamaadmiparty) on

4. Kya aap BJP samarthak hai? Suniye Yeh Khaas Sandesh

 (Are you a BJP  supporter? Listen to this message) 

Digital Marketing strategy: Video Marketing 

5. Dilli Bahut Samjhdar Hai 

(Delhi is very intelligent) 

Digital Marketing strategy: Caricature/doodle Marketing 

Posted by Aam Aadmi Party on Friday, January 31, 2020

6. Pep Talks

Digital Marketing strategy: Motivational speech

View this post on Instagram

A post shared by Aam Aadmi Party (@aamaadmiparty) on

7. Super Mario – Ft. Kejriwal 

Strategy: Video Marketing

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A post shared by Aam Aadmi Party (@aamaadmiparty) on

8.Yeh Deewar Toot ti Kyu Nahi? Kejri-wall

Digital Marketing strategy: Video Marketing


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