- Bhrashtachar Mukt Bharat Humaari Maang Nahi, Humaari Zidd Hai! (Corruption free India is not our need, it’s our determination)
– AAP’s Twitter Bio (Followers: 5+ Million)
- For the People | Of the People | By the People
National Convenor: @arvindkejriwal
– AAP’s Insta Bio (Followers: 215K+)
- Rashtra Nirman ke liye, AAP se jure (Let’s build the nation, be with AAP)
– AAP’s Facebook cover (Followers: 4.3+ Million)
From AAPflix campaign to video marketing – AAP has left no stone unturned to grab the eyeballs of their ‘target group’ and beyond. The 8-year old political party led by the “common man” Arvind Kejriwal has not only won the hearts of Delhiites but also traversed the minds of the entire nation – thanks to the power of Digital Media.
In a country where about 565 million people are active internet users, it’s always a smart move to convey your agenda through digital channels.
The success story of AAP on the digital media was not a day’s task though. A pool of strategic digital marketers is responsible for this. How they did it? That’s what we will be talking about here.
Now before we dive into the fun part, let’s have a quick look at some of the facts and figures:
- According to Exchange4media, AAP has spent about INR 43 Lakhs on 500+ Facebook advertisements between January 4 and February 2, 2020. This is almost double the amount spent by BJP and INC.
- ‘Lage Raho Kejriwal’ – A fan page of Arvind Kejriwal also has a support of Facebook ads worth of about INR 14 Lakhs
- AAP’s memes are one of the most shared posts on social media
Now without further ado, let’s get started with some of the most loved and controversial campaigns of AAP:
1. Bend it like Beckham, Sweep it like Kejriwal
Digital Marketing strategy: Meme Marketing
Posted by Aam Aadmi Party on Tuesday, February 11, 2020
2. The AAPflix gig
Digital Marketing strategy: Repurpose popular culture content
With this episode our first season of AAPFlix comes to an end.
For Second Season #VoteForJhadu ? pic.twitter.com/msurk8I7iI
— AAP (@AamAadmiParty) February 6, 2020
3. Info on the developments
Digital Marketing strategy: Infotainment
View this post on Instagram
4. Kya aap BJP samarthak hai? Suniye Yeh Khaas Sandesh
(Are you a BJP supporter? Listen to this message)
Digital Marketing strategy: Video Marketing
5. Dilli Bahut Samjhdar Hai
(Delhi is very intelligent)
Digital Marketing strategy: Caricature/doodle Marketing
Posted by Aam Aadmi Party on Friday, January 31, 2020
6. Pep Talks
Digital Marketing strategy: Motivational speech
View this post on Instagram
7. Super Mario – Ft. Kejriwal
Strategy: Video Marketing
View this post on Instagram
8.Yeh Deewar Toot ti Kyu Nahi? Kejri-wall
Digital Marketing strategy: Video Marketing
