30 Important SEO Glossary Terms For Interview Preparation

Are you preparing for an SEO interview in 2025? If so, you must be well-versed in certain SEO terminologies. In this case seeking help from an SEO glossary can be a great solution for you.

You need to identify some of the common questions that can be asked of you during an interview session. All these core questions can easily test your knowledge during the interview, and these questions will also determine your selection process.

Sometimes we often miss some basic questions during the interview process that can lower the impression of the students in front of the interviewer. So, to avoid these kinds of situations, you must prepare well before the interview to crack it on the first shot.

List Of SEO Terminologies For Interview Preparation

There are several SEO terminologies for interview preparation that you must be well aware off while meeting your requirements with ease. Ensure that you follow the correct solution that can make things easier for you in all possible ways.

Basic SEO Glossary

1. Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engine results pages (SERPs) to increase organic (non-paid) traffic. It involves strategies and techniques to enhance a site’s ranking for relevant keywords, making it easier for users to find. SEO glossary consists of this SEO term in its very first list.

Key Components Of SEO

1. On-Page SEO
   • Keyword Research: Identify relevant, high-traffic keywords using tools like Google Keyword Planner, Ahrefs, or SEMrush.
   • Content Quality: Create valuable, original content (articles, blogs, videos) that addresses user intent.
   • Meta Tags: Optimize title tags (50-60 characters) and meta descriptions (150-160 characters) with keywords.
   • Headings: Use H1, H2, etc., to structure content, incorporating keywords naturally.
   • URL Structure: Keep URLs short, descriptive, and keyword-rich (e.g., example.com/seo-tips).
   • Internal Linking: Link to other relevant pages on your site to improve navigation and crawlability.
2. Off-Page SEO
   • Backlinks: Earn high-quality links from reputable sites to boost authority (e.g., guest blogging, outreach).
   • Social Signals: Increase brand visibility through social media shares and engagement.
   • Online Reputation: Manage reviews and mentions to build trust and credibility.
3. Technical SEO
   • Site Speed: Optimize loading times using tools like Google PageSpeed Insights or GTmetrix.
   • Mobile-Friendliness: Ensure your site is responsive for mobile users (test via Google’s Mobile-Friendly Test).
   • Crawlability: Submit a sitemap to Google Search Console and use robots.txt to guide search engine bots.
   • HTTPS: Secure your site with an SSL certificate for user trust and ranking benefits.
   • Schema Markup: Add structured data to help search engines understand content (e.g., for rich snippets).
4. Local SEO
   • Google Business Profile: Claim and optimize your listing with accurate name, address, and phone number (NAP).
   • Local Keywords: Target location-based terms (e.g., “coffee shop in Seattle”).
   • Reviews: Encourage positive customer reviews on Google, Yelp, etc.

2. Keywords

In SEO, keywords are specific words or phrases that users type into search engines to find information, products, or services. They are the foundation of Search Engine Optimization, as they help align your website’s content with what people are searching for, driving organic traffic. SEO terminologies for interview preparation that can make things easier for you. SEO Glossary terms can make things work perfectly well for you in your interview process.

Types Of Keywords

1. Short-Tail Keywords: Broad, one- or two-word phrases (e.g., “SEO tools”). High search volume, but highly competitive and less specific.
2. Long-Tail Keywords: Longer, more specific phrases (e.g., “best SEO tools for small businesses”). Lower search volume, but less competition and higher conversion rates due to clear user intent.
3. Informational Keywords: Used by people seeking knowledge (e.g., “how to do SEO”). Often for blog posts or guides.
4. Transactional Keywords: Indicate purchase intent (e.g., “buy SEO software”). Key for e-commerce.
5. Navigational Keywords: Searches for a specific brand or site (e.g., “Google Search Console”).
6. Local Keywords: Location-based terms (e.g., “SEO agency in New York”) for targeting local customers. Select the important SEO terminologies for interview preparation that can make things easier and effective for you.

3. Algorithm

An algorithm is a set of step-by-step instructions or rules designed to solve a problem or complete a task efficiently. It is one of the crucial SEO Terminologies for interview preparation. Here’s a concise breakdown:

Definition

• Purpose: Provides a structured method to process inputs and produce a desired output.
• Key Traits:
  • Clear, finite steps.
  • Effective and efficient.
  • Applicable in computing, math, and beyond.

In Context

• General Use: Examples include a recipe for cooking or sorting a list (e.g., arranging numbers from smallest to largest).
• In SEO: Search engines like Google use algorithms to rank websites based on factors like keywords, content quality, backlinks, and user experience. Updates like Google’s Panda or RankBrain refine this process. This is one of the crucial SEO glossary term that is asked in most of the interview questions.

4. Meta Tags

Meta tags are snippets of HTML code placed in the <head> section of a webpage that provide metadata—information about the page—to search engines and browsers. They don’t appear on the page itself but play a key role in Search Engine Optimization (SEO) and user experience. It is one of the crucial SEO terminologies for your interview preparation.

Key Types Of Meta Tags

Title Tag

• Purpose: Defines the page’s title, displayed in search engine results and browser tabs.
• SEO Impact: Critical for rankings; include relevant keywords.
• Best Practice: Keep it 50-60 characters, unique, and descriptive (e.g., <title>Best SEO Tips for Beginners | YourSite</title>).

Meta Description

• Purpose: A brief summary (150-160 characters) of the page’s content, shown in search results.
• SEO Impact: Doesn’t directly affect rankings but influences click-through rates (CTR).
• Example: <meta name=”description” content=”Learn top SEO tips for beginners to boost your website ranking and traffic!”>

Meta Keywords (Deprecated)

• Purpose: Once used to list keywords for search engines.
• Status: Largely ignored by modern search engines like Google due to abuse; focus on content instead.
• Example: <meta name=”keywords” content=”SEO, ranking, tips”>

Charset

• Purpose: Specifies character encoding (e.g., UTF-8) for proper text display.
• Example: <meta charset=”UTF-8″>

Viewport

• Purpose: Controls how the page displays on different devices, crucial for mobile-friendliness.
• Example: <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

Robots

• Purpose: Guides search engine crawlers (e.g., index or noindex, follow or nofollow links).
• Example: <meta name=”robots” content=”index, follow”>

Open Graph & Social Meta Tags

• Purpose: Enhances how content appears when shared on social platforms (e.g., Facebook, Twitter).
• Example: <meta property=”og:title” content=”Your Page Title”> or <meta name=”twitter:card” content=”summary”>

5. Backlinks

Backlinks, also known as inbound or incoming links, are hyperlinks from one website to another. In Search Engine Optimization (SEO), they are crucial because search engines like Google view them as votes of confidence or credibility for your site.

Key Points

• Definition: A backlink occurs when Website A links to Website B, directing users and search engine crawlers to your page.
• SEO Impact:
  • Authority: High-quality backlinks from reputable, relevant sites signal trustworthiness, boosting your ranking on search engine results pages (SERPs).
  • Traffic: They drive referral traffic from other sites to yours.
• Types:
  • Dofollow: Passes SEO value (“link juice”) to your site, directly influencing rankings (e.g., <a href=”your-site.com”>Link</a>).
  • Nofollow: Doesn’t pass SEO value, often used for untrusted or sponsored links (e.g., <a href=”your-site.com” rel=”nofollow”>Link</a>), but still useful for traffic and exposure.
• Quality Matters:
  • High-Quality: Links from authoritative, relevant sites (e.g., a tech blog linking to your software site).
  • Low-Quality: Links from spammy, unrelated, or paid sources can hurt rankings and risk penalties.

6. Organic Traffic

Organic traffic refers to the visitors who come to your website through unpaid, natural search results on search engines like Google, Bing, or Yahoo. It’s a key metric in Search Engine Optimization (SEO) and contrasts with paid traffic (e.g., from ads). SEO glossary can help you to meet your goals with complete ease.

Key Points

• Source: Users find your site by typing queries into a search engine and clicking on your listing in the results, not via paid ads.
• How It Works: Search engines rank your site based on relevance, content quality, backlinks, and other factors, driving traffic without direct cost.
• Benefits:
  • Cost-Effective: No payment for clicks or ad placement.
  • Credibility: Users often trust organic results more than ads.
  • Sustainable: Builds long-term visibility with good SEO.
• Measurement: Track organic traffic using tools like Google Analytics or Search Console, which show visits from search engines.

Example

If someone searches “best SEO tips” and clicks your site’s link from Google’s results, that’s organic traffic.

7. Search Engine Result Page

A Search Engine Results Page (SERP) is the page displayed by a search engine (e.g., Google, Bing) in response to a user’s search query. It lists results ranked by relevance, helping users find information, products, or services.

Key Components Of A SERP

1. Organic Results
   • Unpaid listings of web pages, ranked based on the search engine’s algorithm (e.g., keywords, content quality, backlinks).
   • Typically include a title, URL, and meta description.
2. Paid Results (Ads)
   • Sponsored listings, often labeled “Ad,” appearing at the top, bottom, or side of the page.
   • Driven by pay-per-click (PPC) campaigns like Google Ads.
3. Featured Snippets
   • Concise, highlighted answers pulled from a web page, shown at the top (often “Position Zero”) to directly address the query (e.g., a definition, list, or table).
4. Knowledge Panels
   • Info boxes (usually on the right) with facts, images, or details about people, places, or things, sourced from structured data or databases like Wikipedia.
5. Local Pack
   • A map and list of nearby businesses (e.g., “coffee shops near me”), often tied to Google Business Profiles, with ratings, addresses, and contact info.
6. Rich Results
   • Enhanced listings with extra elements like images, reviews, or ratings, enabled by schema markup (e.g., product prices, recipe steps).
7. People Also Ask (PAA)
   • A box of related questions and drop-down answers, addressing common follow-up queries.
8. Image, Video, or News Carousels
   • Visual or topical results for relevant searches (e.g., “cat photos” shows an image grid).

8. Crawling

Crawling in the context of search engines is the process by which automated programs, called crawlers or bots (e.g., Googlebot), systematically scan and index web pages to gather information for search engine results pages (SERPs).

Key Points

• Purpose: Crawlers discover and analyze web content (text, images, links, etc.) to understand what a page is about and how it connects to others.
• How It Works:
  • Starts with a list of URLs (from sitemaps, previous crawls, or submissions).
  • Visits each page, following links to find new or updated content.
  • Collects data like text, meta tags, and structure.
  • Stores this in a search engine’s index for ranking.
• Importance for SEO:
  • Ensures your site is discoverable by search engines.
  • Frequent crawling keeps content fresh in the index.
• Tools & Control:
  • Sitemap: Submit an XML sitemap (via Google Search Console) to guide crawlers.
  • Robots.txt: A file to allow or block crawling of specific pages (e.g., Disallow: /private/).
  • Meta Tags: Use <meta name=”robots” content=”noindex”> to prevent indexing.

9. Indexing

In the context of SEO (Search Engine Optimization), indexing is the process by which search engines, like Google, collect, analyze, and store web pages in their database (or index) so they can be retrieved and displayed in search results.
Example:- As an illustration, the alt text or the image of the red apple would read. A ripe red apple present on a wooden table”.

10. Alt Text

Alt text, short for “alternative text,” is a brief written description of an image, graphic, or other visual element on a webpage, document, or digital platform. It serves several key purposes:

1. Accessibility: Alt text helps screen readers to narrate images to visually weak users, ensuring they can know the content and context of visuals.
2. SEO: Search engines use alt text to index images, improving a website’s search engine optimization by providing context for the image.
3. Fallback Content: If an image fails to load due to a broken link or slow connection, alt text displays in its place, conveying the intended message.

Advanced SEO Glossary

11. Canonical URL

A canonical URL is a preferred or “standard” URL specified by a website to indicate the primary version of a webpage when multiple URLs lead to the same or similar content. It helps address issues like duplicate content, ensuring search engines and users focus on one authoritative version.

Key Purposes

1. SEO Optimization: Search engines like Google use canonical URLs to consolidate ranking signals (e.g., links, traffic) to a single URL, avoiding dilution across duplicates.
2. Avoid Confusion: Prevents indexing of similar pages (e.g., example.com/product and example.com/product?color=red) that might split visibility.
3. User Experience: Directs users to the most relevant, intended page.

12. 301 Redirect

A 301 redirect is a permanent server-side redirect that automatically forwards users and search engines from one URL to another, using the HTTP status code 301 (Moved Permanently).

Key Purposes

1. SEO Preservation: Transfers most of the original URL’s ranking power (e.g., link equity) to the new URL, typically 90-99%, per search engine guidelines.
2. User Experience: Redirects visitors seamlessly to the updated page, preventing “404 Not Found” errors.
3. Site Changes: Supports domain migrations, URL restructuring, or content consolidation.

13. Long Tail Keywords

Long-tail keywords are specific, multi-word search phrases, typically three or more words, that target a niche audience with precise intent. They are less common and less competitive than broad, generic “head” keywords, but often yield higher conversion rates due to their specificity.

Key Characteristics

• Length: Usually 3+ words (e.g., “best running shoes for flat feet” vs. “running shoes”).
• Specificity: Focus on a narrow topic, product, or user need.
• Low Search Volume: Fewer people search for them compared to broad terms.
• Low Competition: Easier to rank for in search engines due to less competition.
• High Intent: Often indicate a user is closer to a decision (e.g., ready to buy, research, or solve a problem).

14. Link Building

Link building is the method of getting hyperlinks (backlinks) from various other websites from your own. These links work as “votes of confidence” in the eyes of search engines, boosting your site’s authority, credibility, and ranking potential.

Key Purposes

1. SEO Boost: Search engines like Google consider quality backlinks a signal of trustworthiness, improving your site’s position in search results.
2. Traffic Generation: Links from relevant, high-traffic sites drive referral traffic to your content or products.
3. Relationship Building: Establishes connections with other websites, influencers, or industries.

15. Bounce Rate

Bounce rate is a web analytics metric that measures the percentage of visitors who land on a webpage and leave without interacting further—i.e., they don’t click links, visit other pages, or engage in any measurable way. It’s calculated as:
Bounce Rate = (Single-Page Sessions ÷ Total Sessions) × 100

Key Points

• Definition: A “bounce” occurs when a user views only one page and exits, often quickly, without actions like clicking, form submissions, or scrolling (depending on tracking setup).
• Context: Commonly tracked via tools like Google Analytics, it reflects user engagement and page effectiveness.
• Interpretation:
  • High Bounce Rate: May indicate irrelevant content, poor user experience, slow load times, or misleading links/ads. E.g., 70% means 70 out of 100 visitors left after one page.
  • Low Bounce Rate: Suggests users find the page relevant and explore further. However, a “good” rate varies by site type (e.g., blogs: 60-90% is common; e-commerce: 20-40% is ideal).

16. Mobile Friendly

“Mobile-friendly” refers to a website, application, or digital content designed and optimized to provide a seamless, user-friendly experience on mobile devices like smartphones and tablets. It ensures usability, readability, and functionality across smaller screens and touch-based interfaces.

Key Characteristics

• Responsive Design: The layout adjusts automatically to fit different screen sizes and orientations (e.g., using CSS media queries to adapt from desktop to mobile).
• Readable Content: Text is legible without zooming—typically 16px or larger for body text.
• Touch-Friendly: Buttons, links, and navigation elements are large enough (e.g., 48×48 pixels minimum) and spaced to avoid accidental taps.
• Fast Loading: Optimized images, compressed files, and minimal heavy scripts ensure quick load times, especially on mobile networks.
• Simplified Navigation: Menus are streamlined (e.g., hamburger menus) and easy to use with fingers.
• Compatibility: Works well across various devices, browsers (e.g., Chrome, Safari), and operating systems (iOS, Android).

17. SSL Certificate

An SSL certificate (Secure Sockets Layer certificate) is a digital certificate that encrypts data transmitted between a website and its users, ensuring a secure, private connection. It’s a security protocol that has largely been replaced by TLS (Transport Layer Security), but the term “SSL” remains widely used. SEO terminologies for interview preparation can make things work perfectly well in your favor.

Key Purposes

1. Encryption: Scrambles data (e.g., login info, credit card details) so hackers can’t intercept and read it.
2. Authentication: Verifies the website’s identity, confirming it’s legitimate and not a fake or phishing site.
3. Trust: Displays a padlock icon and “https://” in the browser, signaling to users the connection is secure.

18. PPC

PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to a website rather than earning them organically through SEO.

Key Points

• How It Works: Advertisers bid on keywords or placements, and when users click the ad (e.g., on search engines, social media, or websites), the advertiser pays the platform.
• Platforms: Common ones include Google Ads (search, display), Bing Ads, Facebook Ads, and Amazon Advertising.
• Cost: Determined by factors like keyword competition, ad quality, and bidding strategy (e.g., cost-per-click can range from cents to dollars).

Key Purposes

1. Traffic: Drives targeted visitors to a site quickly.
2. Lead Generation: Promotes products, services, or sign-ups with precise audience targeting.
3. Measurable: Tracks clicks, impressions, conversions, and ROI via analytics tools.

19. Robots. Txt

A robots.txt file is a simple text file placed in a website’s root directory (e.g., example.com/robots.txt) that instructs web crawlers and bots (like those from search engines such as Google) on which pages or sections of the site they can or cannot access and index. It’s part of the Robots Exclusion Protocol (REP), a standard for managing crawler behavior.

Key Purposes

1. Control Crawling: Prevents bots from accessing specific pages (e.g., private areas, duplicate content) to save server resources or avoid indexing sensitive data.
2. SEO Management: Helps search engines focus on important pages, avoiding indexing of irrelevant or low-value content (e.g., admin pages).
3. Protect Privacy: Blocks bots from crawling restricted areas like login pages or internal files.

20. Site Map

A sitemap is a file or structured list that outlines the pages, content, and structure of a website, helping search engines and users navigate and understand its organization. It acts as a roadmap, detailing how pages are connected and prioritized.

Key Purposes

• SEO: XML sitemaps help search engines discover and index pages, especially new or poorly linked ones.
• User Experience: HTML sitemaps improve navigation for users, reducing confusion.
• Crawl Efficiency: Guides bots to prioritize important pages, avoiding irrelevant or duplicate content.

Bonus SEO Glossary

21. Keyword Density

Keyword density is a metric in SEO that measures the percentage of times a specific keyword or phrase appears in a piece of content (e.g., a webpage, blog post) relative to the total word count. It’s used to gauge how often a keyword is used, aiming to optimize content for search engines without overdoing it. SEO terminologies for interview preparation that can make things work perfectly well in your favour.

Formula

Keyword Density = (Number of Keyword Occurrences ÷ Total Word Count) × 100

• Example: If “best coffee maker” appears 5 times in a 500-word article:
  • Keyword Density = (5 ÷ 500) × 100 = 1%

Key Points

• Purpose: Helps search engines understand the focus of the content, potentially improving rankings for that keyword.
• Ideal Range: No universal rule, but 1-2% is often considered a safe, natural range for most keywords. Higher density risks “keyword stuffing,” which can penalize rankings.
• Variations: Include related terms, synonyms, and long-tail keywords to avoid repetition and align with modern SEO (e.g., Google favors natural language).

22. Content Marketing

Content marketing is a strategic marketing approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to develop and engage a target audience, ultimately developing profitable customer actions. Unlike traditional advertising, it prioritizes providing useful information over direct promotion.

Key Purposes

1. Build Awareness: Increases brand visibility through blog posts, videos, or social media.
2. Engage Audience: Offers value (e.g., education, entertainment) to build trust and loyalty.
3. Drive Conversions: Encourages actions like purchases, sign-ups, or inquiries through subtle calls-to-action.
4. SEO Boost: Quality content improves search engine rankings by targeting keywords and earning backlinks.

23. SERP Features

SERP features are special elements or enhanced results that appear on Search Engine Results Pages (SERPs) beyond standard organic listings. Provided by search engines like Google, Bing, or Yahoo, they deliver information in unique, user-friendly formats to answer queries quickly, improve navigation, or highlight relevant content. They often boost visibility and click-through rates.

Common SERP Features

1. Featured Snippets:
   • A top-position box (“position zero”) with a concise answer from a webpage.
   • Types: Paragraphs, lists, tables, charts.
   • Example: “How to boil an egg” shows a step-by-step guide.
   • Purpose: Quick answers.
2. Knowledge Panels:
   • A sidebar/box with facts about entities (people, places, etc.) from sources like the Google Knowledge Graph.
   • Example: Search “Mount Everest” for height, location, and photos.
   • Purpose: Summarize info.
3. Local Pack:
   • A map and 3-4 local business listings with ratings, addresses, and contact info.
   • Example: “Pizza near me” lists nearby restaurants.
   • Purpose: Support local searches.
4. Image Packs:
   • A row or grid of relevant images.
   • Example: “Kittens” displays a photo carousel.
   • Purpose: Visual results.
5. People Also Ask (PAA):
   • A box of related questions with expandable answers from web content.
   • Example: “Best laptops” might show “What is the best laptop for students?”
   • Purpose: Address related queries.
6. Video Results:
   • Thumbnails of videos, often from YouTube.
   • Example: “Dance tutorial” shows playable clips.
   • Purpose: Dynamic content.

24. Local SEO

Local SEO (Search Engine Optimization) is a strategy to optimize a website or online presence to rank higher in local search results on search engines like Google, Bing, or Yahoo, targeting users seeking businesses, services, or products in a specific geographic area.

Key Purposes

• Visibility: Boosts appearance in local results (e.g., Google’s Local Pack) to reach nearby customers.
• Traffic: Drives visits to physical stores or offices.
• Relevance: Matches local users with high-intent searches (e.g., “near me” queries).
• Competition: Helps small businesses stand out locally.

25. Latent Semantic Indexing

Latent Semantic Indexing (LSI) is a technique in natural language processing and information retrieval that helps uncover the hidden relationships between words in a dataset. Instead of relying solely on exact keyword matching, LSI analyzes the underlying meaning of words by identifying patterns in large text collections.
Here’s how it works:

• Matrix Decomposition: LSI uses a mathematical method called Singular Value Decomposition (SVD) to break down a large document-term matrix into smaller, more meaningful components.
• Concept Discovery: By examining how words appear together across various documents, LSI identifies related concepts—even if different terms are used to describe them.
• Improved Search Results: Search engines and databases that use LSI can retrieve more relevant results by considering the intent and meaning behind words, rather than just their exact matches.

26. Dwell Time

Dwell time is the amount of time a user spends on a webpage before returning to search results or navigating elsewhere. It’s a crucial metric for search engines like Google and Bing because it indicates the relevance and quality of a webpage.
Here’s why dwell time matters:

• User Engagement: Longer dwell times suggest that visitors find the content useful and engaging.
• SEO Impact: While not an official ranking factor, search engines may use dwell time as an indirect signal to assess content quality. It is an essential SEO Terminologies for interview preparation.
• Improved Conversions: Pages with higher dwell times often lead to better conversions since visitors are spending more time consuming the information.

27. Black Hat SEO

Black Hat SEO means unethical or manipulative techniques used to improve a website’s search ranking in ways that violate search engine guidelines. These tactics aim to trick search engines rather than provide genuine value to users.
Here are some common Black Hat SEO strategies:

• Keyword Stuffing: Overloading a webpage with excessive keywords in an unnatural way.
• Hidden Text & Links: Placing text or links that are invisible to users but readable by search engines.
• Cloaking: Showing different content to search engines than to real users.
• Link Farming & Buying Links: Creating or purchasing large networks of low-quality backlinks.
• Duplicate Content & Scraping: Copying content from other websites instead of creating original material.

28. White Hat SEO

White Hat SEO means ethical and legitimate strategies used to improve a website’s search rankings while following search engine guidelines. Unlike Black Hat SEO, which manipulates rankings with shady tactics, White Hat SEO focuses on creating valuable content and providing a great user experience. It is an important SEO Terminologies for interview preparation.
Here are some key White Hat SEO practices:

• High-Quality Content: Creating informative, engaging, and original content that meets user needs.
• Keyword Optimization: Using keywords naturally and strategically without overloading them.
• Mobile-Friendly & Fast Website: Ensuring the site loads quickly and works well on all devices.
• User-Friendly Navigation: Improving website structure for easy navigation.
• Earned Backlinks: Acquiring quality backlinks from reputable sources through authentic engagement.

Search engines reward sites that use White Hat SEO with better rankings and long-term credibility. It might take longer to see results compared to Black Hat methods, but it ensures sustainability without the risk of penalties.

29. Click Through Rate

Click-Through Rate (CTR) is a key metric in digital marketing that measures how often people click on a link after seeing it. It’s commonly used to evaluate the effectiveness of ads, search results, and email campaigns.

How CTR is Calculated:

CTR is expressed as a percentage and is calculated using this formula:
CTR=
Where:

• Clicks = Number of times users click on the link.
• Impressions = Number of times the link is displayed.

Why CTR Matters:

• Ad Performance: A high CTR indicates an ad is compelling and relevant to users.
• SEO & Search Rankings: For search results, a higher CTR suggests that a webpage is attractive and meets user intent.
• Email Campaign Success: If more people open and click links in an email, it signals effective engagement.

30. Analytics

Analytics is the process of collecting, analyzing, and interpreting data to gain insights and make informed decisions. It involves using statistical techniques, mathematical models, and technology to identify patterns, trends, and correlations in data.

Types of Analytics:

1. Descriptive Analytics – Answers “What happened?” by summarizing past data.
2. Diagnostic Analytics – Answers “Why did it happen?” by identifying causes.
3. Predictive Analytics – Answers “What could happen next?” using historical trends and AI models.
4. Prescriptive Analytics – Answers “What should be done?” by suggesting optimal actions.

Final Takeaway

Hence, these are some of the important SEO Terminologies for interview preparation that you must be well aware of. In this article, you will get the complete insights about some of the SEO terminologies that may be asked of you during the interview process.
So, if you liked this article, please share your feedback with us in our comment box. This will give us a clear insight into whether your concept is clear or not after reading this article.

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Arnab Das

Arnab Das is a passionate blogger having 10 years of experience in the field of digital marketing and content writing. He possess a proven track record in SEO content writing and blogging. An experienced digital marketing specialist with a proven track record

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