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Digital Marketing + AI · Kolkata, Palakkad, Delhi

Advanced Digital Marketing Course with AI

Master every digital marketing channel with AI at the core. Build 36+ live projects, earn up to 21 industry certifications, plus complete a 6-month paid internship, all backed by a 100% job guarantee that turns hands-on training into a career-ready future.

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9 Months

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100% Job Guarantee  6-month Paid Internship 36+ Live Projects 70+ Tools 21 Certifications AI Integrated Classroom Mode

What is the Advanced Digital Marketing Course with AI at IDCM? Advanced Digital Marketing Course with AI at IDCM is a career-focused program that trains learners to plan, execute, and measure real marketing campaigns using AI-powered tools across SEO, paid ads, content, and analytics, building the skills and confidence to become job-ready.

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Course highlights

What You Will Learn

Advanced digital marketing training that brings together full-stack expertise, AI-powered execution, hands-on learning, and career-focused support in one comprehensive program.

  • 01

    Marketing and Brand Foundations

    Develop digital marketing strategies,competitor research, SWOT analysis and brand positioning.

  • 02

    Website & Web Content Creation

    Build WordPress websites, create web content, master in Canva and learn website fundamentals.

  • 03

    SEO, AEO & GEO Mastery

    Master SEO, Local SEO, AI search, and build strategies that get your content ranked and cited.

  • 04

    Paid Advertising & Performance Marketing

    Master Google Ads, Meta Ads and programmatic campaigns with targeting, bidding & optimisation.

  • 05

    Social Media & Content Marketing

    Plan social strategies for Facebook, Instagram, LinkedIn & YouTube with content planning tips.

  • 06

    Email Marketing & Automation

    Create email campaigns, build lists, automate flows, and track performance for better results

  • 07

    Analytics, CRO & E-commerce

    Learn GA4, conversion tracking, CRO, e-commerce, shopping campaigns and optimisation for gains

  • 08

    AI-Powered Digital Marketing

    Apply prompt engineering, Gen AI, AI content, SEO, automation, chatbots and CRM workflows.

Advanced Digital Marketing Course with AI: Quick Facts

Duration9-Months | Offline Classroom Learning
Modules22 modules and sub-modules
Practical work36+ live projects and a 6-month paid internship
Tools covered70+ across SEO, ads, content, AI and analytics
CertificationsUp to 21, including Google, Meta and HubSpot
Eligibility10+2 or above, no prior experience required
Career support100% Job Guarantee with a Career-Ready Portfolio
CampusesKolkata, Palakkad, Delhi

Who Can Join This Course?

  • Freelancers and Content Creators

    Freelancers & Content Creators

    Package in demand services and take on paying clients with confidence.

  • Marketing Professionals

    Marketing Professionals

    Bring lead generation and performance marketing capability in house.

  • Students and Graduates

    Students & Graduates

    Enter the job market with a portfolio and role ready skills, not just theory.

  • Business Owners

    Business Owners

    Run your own SEO, ads, and social with AI, and stop depending on agencies.

  • Career Switchers

    Career Switchers

    Move into digital marketing in six months with hands-on training.

Why this course, why now

Digital Marketing Is Evolving. Can You Keep Up?

Search, content and advertising are being reshaped by AI. Marketers who only know the old playbook get passed over. This course trains you for how the work is done now.

  • AI

    AI in execution

    AI does not replace marketers. It lets skilled ones plan, create and analyse faster. You learn to use it as a tool.

  • SEARCH

    Changing search behaviour

    People ask questions and get direct answers. Content must be written to be understood and cited.

  • AI OVERVIEWS

    Google AI Overviews

    Google now answers at the top of the page. You learn how a brand still gets seen.

  • AEO

    Answer Engine Optimisation

    Getting your brand surfaced and cited by answer engines like ChatGPT and Perplexity.

  • GEO

    Generative Engine Optimisation

    Positioning a brand to appear inside generative AI results.

  • AUTOMATION

    Marketing automation

    Automating repetitive work so you deliver more and focus on strategy.

  • PERFORMANCE

    Performance marketing

    Paid campaigns judged on real ROI, the skill agencies hire fastest.

  • DATA

    Data-driven marketing

    Decisions from analytics, not guesswork, using GA4 and reporting.

What makes this course different

Digital Marketing + AI + Practical Execution + Career Skills

Four essential elements combined in one program, while most courses offer only one or two.

  • 01

    Digital Marketing

    Full-stack: SEO, paid media, content, social, email, analytics, e-commerce.

  • 02

    AI

    AI tools, prompting and automation woven through the modules to execute faster.

  • 03

    Practical Execution

    36+ live projects and a paid internship, learning by doing real work.

  • 04

    Career Skills

    Portfolio, mock interviews and Job Guarantee to turn skills into a job.

AI in action

How You’ll Actually Use AI on the Job

AI is taught as a hands-on skill at each stage of a campaign, not as theory.

  • Research and strategy

    Use AI to speed up keyword research, competitor analysis and audience insights, then apply your own judgement.

  • Content and creatives

    Draft blogs, ad copy and social posts with AI, then edit for brand voice and accuracy.

  • Campaigns and ads

    Generate ad variations and audiences faster, and test them against real performance data.

  • Reporting and analysis

    Turn raw analytics into clear reports and next steps with AI-assisted analysis.

Curriculum

22 Modules, 204 Hours, Mapped To Real Jobs

This advanced digital marketing course syllabus runs from fundamentals to advanced execution across 22 modules. AI-integrated modules are tagged.

Hands-on tools

70+ Tools You Will Actually Use

Some examples of real tool training across SEO, Ads, Content, AI, Analytics, and Automation.

Your Career Journey

From Learning To Success, Step By Step

  • Skill Training

    Every channel, AI-integrated.

  • Live Projects

    36+ real campaigns.

  • Portfolio

    Proof of work to show.

  • Mock Interviews

    Practise with feedback.

  • Career Prep

    Resume, LinkedIn, grooming.

  • Placement Support

    Hiring-partner intros.

Career outcomes

Roles You Can Train For After This Course

Skills that open doors as an employee, a freelancer, or a business owner.

  • Performance Marketing Analyst

    Run and optimise paid campaigns for ROI.

    Google & Meta Ads
  • SEO / AEO Analyst

    Rank in search and AI answer engines.

    SEO · AEO · GA4
  • Social Media Specialist

    Grow and manage brand social channels.

    Meta · LinkedIn
  • Content Marketing Executive

    Create content that ranks and converts.

    Content · Canva · AI
  • Digital Marketing Analyst

    Turn campaign data into decisions.

    Analytics · Reporting
  • E-commerce Specialist

    Drive product sales and marketplace growth.

    Shopping · Product SEO
  • AI Marketing Executive

    Use AI tools to execute campaigns faster.

    AI Tools · Automation
  • Freelancer / Business Owner

    Use the skills to earn or grow independently.

    All-round + Clients

Students' Placement Stories

Niharika Hossain

Designation: Social Media Executive

Placed At: The Communique Media

Niharika Hossain
Padma Bagri

Designation: Digital Marketing Executive

Placed At: Abybaby Events Pvt. Ltd

Padma Bagri
Sakshi Kumari

Designation: Digital Marketing Executive

Placed At: Pran Shakti Wellness Pvt. Ltd

Sakshi Kumari
Harsh Pandit

Designation: Digital Marketing Expert

Placed At: Dignexus

Harsh Pandit
Sumana Ghatak

Designation: Digital Marketing Executive

Placed At: Consultivo

Sumana Ghatak
Iva Swarnakar

Designation: Digital Marketing Trainee

Placed At: Zebra Techies Solution

Iva Swarnakar
Our reputation

We Build Skills. Our Students Build Our Reputation.

We would rather be known for what our students can do than for what we can advertise. Every campaign they run, every interview they clear and every job they land is the real measure of this course. That is where our time goes: into your skills, your confidence and your career.

100% Job Guarantee

The Career Support You Get

We prepare you for the industry, connect you with the right opportunities, and support you every step of the way until successful placement.

  • Resume & LinkedIn

    1. ATS-friendly resume for marketing roles
    2. LinkedIn profile with project showcase
  • Interview Mastery

    1. ATS-friendly resume for marketing roles
    2. LinkedIn profile with project showcase
  • Expert Mentorship

    1. 1-on-1 guidance from practitioners
    2. Doubt-clearing through the course
  • Portfolio Building

    1. Live-project case studies
    2. Shareable portfolio for recruiters
  • Hiring Network

    1. Introductions to hiring partners
    2. Interview referrals for eligible students
  • Personality Development

    1. Communication and grooming sessions
    2. Aptitude and soft-skills practice
 
 
Advanced Digital Marketing Course
OFFICIALCERTIFICATION
 
Certification

Certificate of Completion

Successfully complete the Advanced Diploma in Digital Marketing Course and earn a professional certificate that validates your skills and supports your next career opportunity.

Institute Details

Where You'll Learn

IDCM Palakkad

A and P complex, Second Floor, Stadium By-pass Road, Palakkad-678001
6282023880

IDCM Rohini

Sixth Floor, Kings Mall, near Ambedkar metro station, near Unity Mall, Swarn Jayanti Park, Sector 10, Rohini, Delhi, 110085
8130108891

IDCM-Chowringhee-Exide

60 B Chowringhee Road, Rabindra Sadan, near Exide More, Kolkata, West Bengal 700020
8100704878
faq’s

Got questions? We’ve got answers.

  • AI Training
  • Course Details
  • Training Requirement
  • Class Details
  • Internship
  • Certifications
  • Placement

Which AI Tools Will I Learn for Digital Marketing?

You will learn to use AI-powered tools such as ChatGPT, Gemini, Claude, Perplexity, Canva AI, and Google AI tools for content creation, SEO, AEO/GEO, campaign planning, research, automation, and analytics.

Will I Learn Prompt Engineering for Digital Marketing?

Yes. You will learn Prompt Engineering techniques to create effective prompts for content, research, SEO, campaign ideas, and other digital marketing activities.

Will I Learn GEO for AI-Powered Search Visibility?

Yes. The course covers Generative Engine Optimization (GEO) to help you understand how content can be structured for visibility across AI-powered search and generative platforms.

Do I need any coding or technical background to learn AI marketing?

No. Advanced coding or technical knowledge is not required. The course introduces AI marketing concepts and practical tools from the fundamentals.

Can I Use AI to Create SEO and AEO Friendly Content?

Yes. You will learn how to use AI tools to research, structure, optimize, and refine content for SEO, AEO, and AI-powered search visibility.

What Is the Duration of the Course?

The Advanced Digital Marketing Course with AI is a 9-month program designed to provide structured, practical, and industry-focused training.

What Topics and Skills Are Covered in the Advanced Digital Marketing Course Syllabus?

The syllabus covers Performance Marketing, SEO, AEO/GEO, Gen AI, Affiliate Marketing, Google Ads, Meta Ads, Social Media Marketing, Email Marketing, Web Development, Analytics, and Prompt Engineering.

How Is This Course Different from IDCM’s Diploma and Certification Courses?

The Advanced Course offers deeper, broader training with AI-focused skills, live campaigns, practical projects, and a 6-month paid internship, compared with the shorter Diploma and Certification programs.

Does the Course Include Live Projects and Industry Tools?

Yes. The course includes 36+ live projects and campaigns, with hands-on training using practical digital marketing, analytics, advertising, and AI tools.

Will I Learn Google Ads and Meta Ads Practically?

Yes. You will get hands-on training in Google Ads and Meta Ads, including campaign setup, audience targeting, budgeting, ad creation, tracking, optimization, and performance analysis.

What is the eligibility for this course?

Students, graduates, working professionals, freelancers and career switchers can join the course. No prior digital marketing experience is required; basic computer knowledge and a willingness to learn are recommended.

Can I Join the Course Without Technical or Coding Skills?

Yes. No advanced coding or technical background is required. The course teaches practical digital marketing skills from the fundamentals, making it suitable for beginners.

Is this course suitable for a beginner?

Yes. The first modules cover marketing fundamentals, brand positioning and basic design before any advanced channel work begins.

Do I Need a Marketing Background to Learn Digital Marketing?

No. The course is designed for learners from diverse backgrounds and covers digital marketing from the fundamentals, making it suitable for beginners and career switchers.

Can business owners join to market their own business?

Yes. Business owners commonly join to run their own Google and Meta campaigns, improve local visibility, manage their website and read their own analytics instead of depending entirely on an agency.

Can I join after a career gap?

Yes. A career gap does not prevent you from starting a career in digital marketing. Build practical, job-ready skills through hands-on training and live projects, while showcasing your portfolio to employers.

What Is the Mode of the Class?

The course is delivered through instructor-led classroom training, with a strong focus on practical, hands-on learning and industry-relevant applications.

Do Classroom Sessions Include Practical Industry Tools?

Yes. Classroom sessions include hands-on training with industry-relevant digital marketing, AI, automation, analytics, advertising and content creation tools for practical learning.

What Batch Timings Are Available?

IDCM offers weekday and weekend batches with morning, afternoon and evening options. Timings vary by centre and batch, so students can choose a schedule that suits their availability. Contact your nearest IDCM centre for the latest batch schedule.

What Languages Are Used for Classroom Training?

Classes are primarily conducted in English, with additional local languages support based on the centre: Bengali and Hindi in Kolkata, Malayalam in Palakkad, and Hindi in Rohini (Delhi).

Where Are IDCM’s Classroom Training Centres Located?

IDCM offers classroom-based training at three centres: Palakkad(Kerala), Rohini (Delhi), and Chowringhee (Kolkata).

Are Doubt-Clearing Sessions Available?

Yes. Students can clarify their doubts with trainers during sessions and receive guidance to strengthen their understanding and practical skills.

Is the internship paid?

Yes. The course includes a 6-month paid internship where you work on real client deliverables under mentor supervision.

Does the Internship Help Me Build My Portfolio?

Yes. Practical work and campaign experience can help you build a stronger, job-ready portfolio.

Does Internship Experience Help With Job Placement?

Yes. Industry experience can strengthen your CV, portfolio and confidence when applying for digital marketing roles.

Will I Get a Certificate for My Internship?

Yes. Eligible students who successfully complete the internship can receive an internship certificate documenting their practical industry experience.

What Skills Can I Develop During the Internship?

You can strengthen skills in campaign execution, performance analysis, content, social media, AI tools and digital marketing workflows.

Which certifications will I receive?

You can earn up to 21 certifications, including credentials from Google, Meta and HubSpot, along with the IDCM Advanced Diploma certificate.

Is the IDCM certificate recognised?

The IDCM certificate validates successful course completion and the skills gained through the program. The course also supports certifications from platforms such as Google, Meta and HubSpot, which are independently issued and verifiable.

Will I get a hard copy of this certification?

The course provides a certification recognised by ICA Edu Skills and NSDC. While digital versions are standard, hard copies are issued upon request through your training centre after the final assessment is cleared.

Do I get the IDCM certificate if I do not finish every module?

The Advanced Diploma is awarded on successful completion. Google, Meta and HubSpot certifications you will receive as soon as you clear each exam. For more information, book a call with our councillor.

Is the certificate recognised by major employers and industry leaders?

Yes. Being NSDC certified (National Skill Development Corporation) ensures the certificate is recognised across India by major employers, especially in digital marketing sectors.

Are 21 certifications actually useful, or is it just a number?

Employers check the ones tied to the platforms they run on: Google Ads, Google Analytics, Meta Blueprint, HubSpot. The rest support your portfolio. What gets you hired is the 36 live projects behind them, and the certifications confirm you were taught properly.

Does IDCM Offer a 100% Job Guarantee?

Yes. Our Advanced Digital Marketing course come with a 100% Job Guarantee, supported by structured training, practical experience, portfolio development and placement assistance. Job placement remains subject to eligibility, skills, interview performance and employer selection.

What job roles can I apply for after this course?

Performance Marketing Analyst, SEO and AEO Analyst, Social Media Specialist, Content Marketing Executive, Digital Marketing Analyst, E-commerce Specialist and AI Marketing Executive. The same skill set also supports freelancing or marketing your own business.

Will IDCM Help Me Prepare for Interviews?

Yes. Monthly mock interviews, personality development sessions and expert feedback help you build stronger communication, confidence and interview skills.

Does IDCM Help Build a Professional Portfolio?

Yes. Hands-on projects and practical campaign experience help you build a portfolio that showcases your skills to potential employers.

Will I Receive Support Until I Get Placed?

Yes. We provide ongoing placement guidance and support throughout your journey until successful placement, as per program terms.

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Ready To Become A Job-Ready Digital Marketer?

Book a free demo class, meet the trainers, and see the live-project and AI-first approach for yourself. No obligation.

Students'Experience

Real Students.Real Reviews.

Discover What Our Learners Say About Learning at IDCM!

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