Digital Marketing + AI · Kolkata, Palakkad, Rohini
Advanced Digital Marketing Course with AI
Learn every channel, use AI to execute faster, and prove it on 36+ live campaigns. Finish with a paid internship, a portfolio and dedicated placement support, ready for the job market as it is today.
4.8 (1817 reviews)
3578 Enrolled
9 months.204 hours
100% Job Guarantee 6-month Paid Internship 36+ Live Projects 70+ Tools 21 Certifications AI Integrated
What is the Advanced Digital Marketing Course with AI at IDCM? A 9-month, AI-integrated digital marketing course: 22 modules, 36+ live projects, a 6-month paid internship, 21 certifications and 100% Job Guarantee, delivered online and offline in Kolkata, Palakkad and Rohini.
Course highlights
Everything This Course Gives You
Advanced digital marketing training that combines full-stack skills, AI-powered execution and real career support in one program.
9 Months, 204 Hrs
Structured path, online or offline, weekday and weekend batches.
36+ Live Projects
Real campaigns, real budgets, measurable results.
6-Month Paid Internship
Earn while you gain real client experience.
AI Integrated
Prompting and AI execution built into every module.
70+ Tools
Hands-on across SEO, ads, content, AI and analytics.
21 Certifications
Google, Meta, HubSpot and more, plus IDCM certificate.
100% Job Guarantee
Portfolio, mock interviews and hiring-partner intros.
Job, Freelance or Business
Skills that pay off three different ways.
| Duration | 9 months (204 hours), online and offline |
|---|---|
| Modules | 22 modules and sub-modules |
| Practical work | 36+ live projects and a 6-month paid internship |
| Tools covered | 70+ across SEO, ads, content, AI and analytics |
| Certifications | Up to 21, including Google, Meta and HubSpot |
| Eligibility | 10+2 or above, no prior experience required |
| Career support | 100% Job Guarantee with a Career-Ready Portfolio |
| Campuses | Kolkata, Palakkad, Rohini (Delhi) |
Why this course, why now
Digital Marketing Is Evolving. Can You Keep Up?
Search, content and advertising are being reshaped by AI. Marketers who only know the old playbook get passed over. This course trains you for how the work is done now.
- AI
AI in execution
AI does not replace marketers. It lets skilled ones plan, create and analyse faster. You learn to use it as a tool.
- SEARCH
Changing search behaviour
People ask questions and get direct answers. Content must be written to be understood and cited.
- AI OVERVIEWS
Google AI Overviews
Google now answers at the top of the page. You learn how a brand still gets seen.
- AEO
Answer Engine Optimisation
Getting your brand surfaced and cited by answer engines like ChatGPT and Perplexity.
- GEO
Generative Engine Optimisation
Positioning a brand to appear inside generative AI results.
- AUTOMATION
Marketing automation
Automating repetitive work so you deliver more and focus on strategy.
- PERFORMANCE
Performance marketing
Paid campaigns judged on real ROI, the skill agencies hire fastest.
- DATA
Data-driven marketing
Decisions from analytics, not guesswork, using GA4 and reporting.
Institute Details
Visit Our Institutes
IDCM Palakkad
A and P complex, Second Floor, Stadium By-pass Road, Palakkad-678001
6282023880
IDCM Rohini
Sixth Floor, Kings Mall, near Ambedkar metro station, near Unity Mall, Swarn Jayanti Park, Sector 10, Rohini, Delhi, 110085
8130108891
IDCM-Chowringhee-Exide
60 B Chowringhee Road, Rabindra Sadan, near Exide More, Kolkata, West Bengal 700020
8100704878
What makes this course different
Digital Marketing + AI + Practical Execution + Career Skills
Four things combined in one program. Most courses give you one or two.
AI in action
How You Will Actually Use AI On The Job
AI is taught as a hands-on skill at each stage of a campaign, not as theory.
Curriculum
22 Modules, 204 Hours, Mapped To Real Jobs
This advanced digital marketing course syllabus runs from fundamentals to advanced execution across 22 modules. AI-integrated modules are tagged.
Introduction To Digital Marketing
2 HoursElements of Brand Positioning
2 HoursCanva Fundamentals + Branding
4 HoursWeb Development Fundamentals
10 HoursWeb Content Creation
2 HoursSearch Engine Optimisation-1
18 HoursContent Marketing
6 Hours
Process of Content Marketing
Concept of Content Audit
Strategies for using GSC and Keyword Data
Evergreen Content
Creating and updating evergreen content
How to Create Effective Content?
Content Marketing Tools
Headline Formulas
Content Marketing Metrics
Repurposing content for different formats and platforms
Video Creation
Social Media Optimization-1
12 HoursPay Per Click-1
14 Hours
What is PPC Advertising?
How Does PPC Advertising Work?
Conducting a Keyword Analysis
Setting Up Conversion tracking
Ad scheduling and location targeting
Negative keywords
Ad extensions
Set up Conversion Tracking
Overview of Search ads
Optimizing ad performance
Measuring and analyzing campaign performance
Understanding the different types of display ads
Creating a display ad strategy
Designing effective display ads
Targeting options for display ads
Measuring and optimizing display ad performance
Types of email campaigns
Email Marketing
10 Hours
Introduction to Email Marketing
Types of email campaigns
Creating effective email subject lines
Email content best practices
Call-to-action (CTA) design and placement
Email Design and Formatting
Best practices for email design and formatting
Sender Score
Using Mailchimp for Email Marketing
Email Campaign Creation
Building and Growing Your Email List
Email Marketing Metrics
Marketing Automation and Drip Campaigns
Search Engine Optimisation-II
20 Hours
Link-building strategies
Using Position Tracking to Set Up Link Building
Conducting Backlink Audit & Backlink analysis
Using GSC Keywords to Power Ranking
Finding guest blogging opportunities
Using Outreach for Link Building
Definition and importance of Local SEO
Google My Business and its optimization
Local citation building and its benefits
Online Reputation Management
Monitoring tools for online reputation management
Responding to Negative Reviews
Creating positive content for online reputation improvement
How to Write a Review?
Improving Site architecture and navigation
Advanced Google Search Console
Content Planning
Setting Up Redirection
Using the Link Disavow Tool
Pay Per Click-II
16 HoursSocial Media Marketing-II
18 Hours
Introduction to Facebook Ads for Targeted Advertising
Understanding Facebook’s advertising options and targeting capabilities
Retargeting Ads with Facebook
Introduction to Twitter Ads
Advertising on LinkedIn
YouTube Channel Optimization
You Tube Video Optimization
Hashtag Strategies
Video SEO and optimization for YouTube
Keyword research for YouTube
Web Analytics
10 HoursA.I. 101
4 HoursProgrammatic Advertising
14 Hours
Introduction to Programmatic Advertising
Programmatic Buying Methods
Targeting options and audience segmentation in programmatic advertising
Real-time bidding (RTB) process and auction dynamics
Introduction to Google Marketing Platform
Overview of Google Marketing Platform and its components
Understanding the role of Search 360 and Video 360 in programmatic advertising
Benefits and features of Google Marketing Platform for advertisers
Navigating the Google Marketing Platform interface and tools
Programmatic Advertising with Search 360
Introduction to Search 360 and its role in programmatic advertising
Setting up Search 360 campaigns and ad groups
Programmatic Campaign Planning and Execution
Data and Audience Targeting in Google Marketing Platform
Conversion Rate Optimization
8 Hours
Introduction to Conversion Rate Optimization
User Research and Data Analysis
Creating Effective User Experiences
Conversion Funnel Optimization
Mobile Optimization
CRO Tools and Technologies
Data-driven Decision Making
Advanced CRO Strategies
Pricing Optimization Techniques
Personalization and Customization
Addressing Cart Abandonment
Ethical Considerations in CRO
A.I. Fundamentals in Digital Marketing
8 HoursE-Commerce Marketing
16 HoursAffiliate Marketing
4 HoursApp Store Optimization
4 HoursFreelance Mastery
2 HoursIntroduction To SEM
2 HoursKeyword Research
2 HoursUnderstanding Various Bid Strategies
2 HoursConversion Creation & Attribution
2 HoursComplete Campaign Setup
2 HoursVarious Metrics to Measure Performances
2 Hours
Definition and calculation of CTR.
Understanding conversion rate and its calculation.
Managing and optimizing CPC for efficient budget allocation.
Monitoring impressions and reach metrics for brand visibility and awareness.
Strategies to improve Quality Score for better ad placements and reduced costs.
Strategies for optimizing ad position based on campaign goals.
Doubt Clearing Session
2 HoursIntroduction To Facebook Ads
2 HoursComplete Campaign Set Up
2 HoursVarious Metrics to Measure Performances
2 HoursDoubt Clearing Session
2 Hours
Hands-on tools
70+ Tools You Will Actually Use
Real tool training across SEO, ads, content, AI, analytics and automation.
Your complete journey
From Learning To Placement, Step By Step
Career outcomes
Roles You Can Train For After This Course
Skills that open doors as an employee, a freelancer, or a business owner.
Our reputation
We Build Skills. Our Students Build Our Reputation.
We would rather be known for what our students can do than for what we can advertise. Every campaign they run, every interview they clear and every job they land is the real measure of this course. That is where our time goes: into your skills, your confidence and your career.
100% placement assistance
The Career Support You Get
Structured support, not a job promise. We prepare you and open doors, and support you until you are placed.
-
Resume & LinkedIn
- ATS-friendly resume for marketing roles
- LinkedIn profile with project showcase
-
Interview Mastery
- ATS-friendly resume for marketing roles
- LinkedIn profile with project showcase
-
Expert Mentorship
- 1-on-1 guidance from practitioners
- Doubt-clearing through the course
-
Portfolio Building
- Live-project case studies
- Shareable portfolio for recruiters
-
Hiring Network
- Introductions to hiring partners
- Interview referrals for eligible students
-
Personality Development
- Communication and grooming sessions
- Aptitude and soft-skills practice
Answers
Advanced Digital Marketing Course FAQ
Ready To Become A Job-Ready Digital Marketer?
Book a free demo class, meet the trainers, and see the live-project and AI-first approach for yourself. No obligation.
