Digital Marketing + AI · Kolkata, Palakkad, Delhi

Google Ads Certification

Learn to plan, launch and optimise Google Ads campaigns that turn ad spend into measurable results. This 14-hour, 100% practical course takes you from your first search campaign to Performance Max, conversion tracking and reporting, and prepares you for a paid-media career with an NSDC certification.

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100% Practical Training 14 Hours 7 Modules Live Campaign Practice Learn from Google Partners NSDC Certification Classroom Mode

What is the Google Ads Certification Course at IDCM? The Google Ads Certification Course is a practical, paid-media training program that teaches learners to plan, launch, and optimise Google Ads campaigns across search and Performance Max, using AI-powered tools and live projects to build the skills for a career backed by NSDC certification.

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Course highlights

What You Will Learn

A focused paid-search program covering 7 modules, from search fundamentals and keyword research to bidding, tracking, campaign setup, metrics and reporting.

  • 01

    Search Engine Marketing

    How paid search works, how the ad auction is decided, and how a Google Ads account is structured.

  • 02

    Keyword Research

    Find high-intent keywords, apply match types and use Keyword Planner to build lists that convert.

  • 03

    Bidding Strategies

    Choose between manual and automated bidding and set the right strategy for lead generation.

  • 04

    Conversion Tracking

    Create conversions, connect Google Analytics and choose the right attribution model.

  • 05

    Complete Campaign Setup

    Set objectives, budgets, ad extensions and monitoring to launch a campaign end to end.

  • 06

    Performance Metrics

    Read CTR, CPC, conversion rate, Quality Score and impression share, then act on the numbers.

  • 07

    Ad Types and Formats

    Understand Search, Display, Video, Shopping, App and Performance Max campaigns.

  • 08

    Analytics and Reporting

    Turn campaign data into clear reports and next steps using GA4 and Looker Studio.

Google Ads Certification Course: Quick Facts

Duration14 Hours | Offline Classroom Learning
Modules7 modules, 2 hours each
Practical work100% practical training with live campaign practice
Tools coveredGoogle Ads, Keyword Planner, Google Analytics (GA4), Google Tag Manager, Looker Studio
CertificationsNSDC certification, plus preparation for Google Ads certifications
Eligibility10+2 or above, no prior experience required
Career supportCareer Guidance
CampusesKolkata, Palakkad, Delhi

Who Can Join This Course?

  • Freelancers

    Freelancers

    Offer Google Ads as a billable service and manage campaigns for paying clients.

  • Marketing Professionals

    Marketing Professionals

    Add paid-search execution to your skill set and take ownership of ad budgets at work.

  • Students and Graduates

    Students & Graduates

    Enter the job market with a live-campaign portfolio and a recognised certification.

  • Business Owners

    Business Owners

    Run profitable Google Ads for your own business and stop overpaying agencies for basics.

  • Career Switchers

    Career Switchers

    Move into a paid-media role quickly with a short, practical, job-focused program.

Why this course, why now

Paid Search Is Where Budgets Go. Learn to Command It.

Google Ads is now driven by automation and machine learning. This course trains you for how paid search is run today, so you guide the system instead of being replaced by it.

  • FOUNDATIONS

    Search Engine Marketing

    Understand the ad auction, Ad Rank and how Google decides which ads show and at what cost.

  • INTENT

    Keyword Strategy

    Target buyer intent with the right keywords and match types instead of paying for wasted clicks.

  • SMART BIDDING

    Automated Bidding

    Use strategies like Maximise Conversions and Target CPA, and feed them the right signals.

  • AUTOMATION

    Performance Max

    Run Google's goal-based campaign across Search, Display, YouTube, Gmail and Maps from one setup.

  • MEASUREMENT

    Conversion Tracking

    Track real actions with conversions and GA4 so spend is judged on outcomes, not vanity metrics.

  • AUDIENCES

    Remarketing

    Re-engage past visitors and build audiences that lift return on ad spend.

  • EFFICIENCY

    Quality Score and CPC

    Improve relevance to lower cost per click and win better ad positions.

  • DATA

    Data-Driven Decisions

    Read the numbers with GA4 and Looker Studio and make changes that improve results.

What makes this course different

Google Ads + AI Tools + Campaign Execution + Career Skills

Four essential elements combined in one program, while most courses offer only one or two.

  • 01

    Google Ads Skills

    Account structure, keyword research, match types, bidding and campaign setup.

  • 02

    AI Tools

    Use AI for keyword ideas, campaign planning, analysis, optimisation and faster workflows.

  • 03

    Campaign Execution

    Build and optimise real Google Ads campaigns through hands-on project.

  • 04

    Career Skills

    Build a campaign portfolio, sharpen reporting skills, and prepare for paid-search roles.

AI in action

How You’ll Actually Use AI on the Job

AI is integrated into every stage of campaign execution through practical, hands-on learning.

  • Research & Keywords

    Uncover high-intent search terms, size demand with Keyword Planner and map keywords to ad groups.

  • Campaign Build

    Structure campaigns, write responsive search ads, set budgets, bidding and ad extensions.

  • Optimisation

    Add negative keywords, adjust bids, test creatives and improve Quality Score to cut wasted spend.

  • Reporting

    Track conversions in GA4, build clear dashboards in Looker Studio and report on return on ad spend.

Curriculum

7 Modules, 14 Hours, Mapped To Real Jobs

The Google Ads certification syllabus runs from search engine marketing fundamentals to measurement and a live doubt-clearing session.

Hands-on tools

Tools You Will Actually Use

Train with industry-relevant tools for campaign management, analytics, keyword research, creative development, and performance tracking.

Your Career Journey

From Learning To Success, Step By Step

  • Skill Training

    Google Ads, fully hands-on.

  • Live Campaign Practice

    Build and run real campaigns.

  • Doubt Clearing Session

    Doubt Resolution Demonstrations.

  • Career Guidance

    Resume and next-step advice.

Career outcomes

Roles You Can Train For After This Course

Skills that open doors as an employee, a freelancer, or a business owner.

  • PPC Specialist

    Plan and optimise paid campaigns against cost and conversion targets.

    Search · Bidding
  • Google Ads Specialist

    Own Google Ads accounts across every campaign type.

    Google Ads · PMax
  • Search Engine Marketer

    Drive qualified traffic through paid search and testing.

    SEM · CRO
  • Marketing Analyst

    Turn campaign and analytics data into decisions.

    GA4 · Reporting
  • Performance Marketing Executive

    Run campaigns judged on real return on ad spend.

    ROI · Optimisation
  • Paid Media Associate

    Support paid campaigns across search and social at an agency.

    Agency · Multi-channel
  • Freelance Google Ads Consultant

    Manage ad accounts for clients as an independent expert.

    Clients · Retainers
Our reputation

We Build Skills. Our Students Build Our Reputation.

We would rather be known for what our students can do than for what we can advertise. Every campaign they run, every interview they clear and every job they land is the real measure of this course. That is where our time goes: into your skills, your confidence and your career.

Job Guidance

The Career Support You Get

We prepare you with practical Google Ads expertise, campaign skills and hands-on experience to build your career in paid media.

  • Resume & LinkedIn

    1. ATS-friendly resume for paid-media roles
    2. LinkedIn profile with project showcase
  • Expert Mentorship

    1. 1-on-1 guidance from practitioners
    2. Doubt-clearing through the course
  • Portfolio Building

    1. Live-project case studies
    2. Shareable portfolio for recruiters
 
 
Google Ads Certification
OFFICIALCERTIFICATION
 
Certification

Certificate of Completion

Successfully complete the Google Ads Certification course and earn a professional certificate that validates your skills and supports your next career opportunity.

Institute Details

Where You'll Learn

IDCM Palakkad

A and P complex, Second Floor, Stadium By-pass Road, Palakkad-678001
6282023880

IDCM Rohini

Sixth Floor, Kings Mall, near Ambedkar metro station, near Unity Mall, Swarn Jayanti Park, Sector 10, Rohini, Delhi, 110085
8130108891

IDCM-Chowringhee-Exide

60 B Chowringhee Road, Rabindra Sadan, near Exide More, Kolkata, West Bengal 700020
8100704878
faq’s

Got questions? We’ve got answers.

  • Course Details
  • Training Requirement
  • Class Details
  • Certifications

How long is the Google Ads Certification Course?

The course runs for 14 hours across 7 modules, with each module lasting about 2 hours. It is designed to make you job-ready in paid search without a long time commitment.

What will I learn in the Google Ads Certification Course?

You will learn search engine marketing, keyword research, bidding strategies, conversion tracking, campaign setup, performance metrics, ad formats, and analytics and reporting.

Is this course focused only on Google Ads?

Yes. It is a focused paid-search program covering Google Ads campaign planning, setup, optimisation, measurement, and reporting rather than a broad digital marketing course.

Will I learn Performance Max campaigns?

Yes. The training covers Performance Max along with other Google Ads campaign types and explains how they can be used for different advertising objectives.

How is this different from a full digital marketing course?

This is a focused paid-search program dedicated entirely to Google Ads, rather than a broad course where Google Ads is one module among many.

What are the eligibility requirements for the Google Ads Certification Course?

The course is open to learners with 10+2 or above. No prior Google Ads or advertising experience is required.

Do I need a digital marketing background to learn Google Ads?

No. You can start without a digital marketing background. The training covers Google Ads fundamentals, keyword research, bidding, campaign setup, conversion tracking, and performance measurement from the basics.

Is the Google Ads training practical or theoretical?

The course focuses on practical training, including campaign setup, keyword research, bid strategies, conversion tracking, performance metrics and optimisation.

What if I miss a session or get stuck?

The final module is a dedicated doubt-clearing session with a recap and Q&A, and you can raise questions with industry-expert faculty throughout the course.

Is the Google Ads Certification Course online or offline?

The course is delivered in offline classroom mode, providing direct guidance and hands-on learning with faculty.

Where is the Google Ads Certification Course conducted?

Classroom training is available at IDCM centres in Kolkata, Palakkad, and Delhi.

How many modules are included in the course?

The course includes 7 modules, covering Google Ads fundamentals, keyword research, bidding, conversion tracking, campaign setup, performance measurement, and doubt clearing.

How much time is dedicated to each module?

Each module is designed for approximately 2 hours, making the total course duration 14 hours.

Will I get hands-on campaign practice?

Yes. The course includes live campaign practice so that you can apply campaign setup, keyword research, bidding, tracking, and performance analysis concepts practically.

Will I receive a certificate after completing the Google Ads course?

Yes. After successfully completing the course, you receive a professional certificate of completion validating your Google Ads training.

Does the course include NSDC certification?

Yes. The course includes NSDC certification as part of its certification offering.

What skills does the certification support?

The course validates training in areas such as Google Ads campaign setup, keyword research, bidding, conversion tracking, performance measurement, and reporting

Is the Google Ads certification recognised by employers?

Google Ads certification can demonstrate your knowledge of Google Ads and paid-search advertising. Its value alongside your profile depends on your practical skills, experience, portfolio, and the requirements of individual employers.

Can I add the course certificate to my resume?

Yes. You can include your IDCM course certificate and relevant certifications on your resume and professional profiles as evidence of your Google Ads training.

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