How To Use Google Analytics For SEO? Step By Step Guide For Beginners

Google Analytics for SEO forms an essential part of SEO. Students who are eager to learn digital marketing cannot afford to miss this chapter. However, you must get through the details of it to make things work perfectly well in your favor.

Google Analytics clearly shows the performance metrics of your business website. So, if you ignore this chapter then you are simply digging a trap for yourself. In this article you will learn how to use Google Analytics for SEO in 2025.

You just need to follow a step-by-step process to make things work perfectly well for you. Without knowing the reality, you cannot make things happen for you.

Ways To Set Up Your GA4 Account To Collect The Right Data

The first step is to install the Google Analytics Account to collect the data for your business development. Some of the steps that you should be well aware of from your end are as follows:-

1. Make A GA4 Property

Go to Google Analytics
You must go to the admin gear icon in the lower left corner.
Under account select an existing account to develop and create a new one.
After that under the property option click on create property option.
Click on next to provide all the business details to click on the create option.

2. Set Up Data Streams

After the property creation, you must select or choose ioS App, Android App, and Web.

Now, in the case of a website you need to follow the following steps to meet your requirements. Some of the key steps you need to follow here are as follows.

Enter the URL of the website.
Name your data stream.
Enable all the enhanced measurements.
Try to create the Create Stream.

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3. Install The GA4 Tracking Code

For a website

You must copy the measurement ID( (G-XXXXXXXXXX).
Add It to your site using all the following methods:-
Google Tag Manager Recommended.
Create a new GA4 Configuration tag.
After that, you need to paste all the measuring Id
Set it to fire ALL Pages.

Manually

There are other manual methods that you can employ for effective use of the GA4 tracking Code.

Paste GA4 ( Global Site Tag into the <head> section present in your website.

For An App

You must follow Firebase SDK instructions for Android/ IOS.

4. Configure Some Key Events & Conversions

Go To Admin —–> Events
Make a review for all the automatically collected events( Page Views, scroll, clicks)
Click on creating the events and you need to track specific functions.
Mark important events as conversions under Admins —–> Conversions.

5. Enable Google Signals & Demographic Data

Admin ——> Data settings ———> Data collection
Enable Google Signals for all the enhanced demographics and cross-device tracking.

6. Link GA4 With Google Tools

- Google ads: First click on Admin-> then click on Google Ads Linking—> connect to your account.

Google Search Console:- Click on Admin —-> Search console linking——> Add on property.

Bigquery:- You must click on Admin————-> Big query Linking————> Connect

7. Set Up Custom Audiences & Report

Audiences: You must configure all the custom user groups

Custom Report: Go to the explore options and you must build insights on the basis of your KPI’s.

8. Verify All The Data Collection

Audiences: Check the data flow speed to understand whether the data is flowing correctly.

Custom Report: GA4 will help you to troubleshoot the tracking issue.

How To Use Google Analytics For SEO?

There are several steps you need to follow to use Google Analytics for SEO. Now if you want to track Google Analytics for SEO. There are certain factors that you should get through from your end are as follows:-

1. Helps In Tracking Organic Traffic In GA4

You must filter by channel session default group all the organic searches to view the traffic from all the search engines. To measure the SEO progress you can compare the organic traffic trends over time. However, you should identify the traffic drops and investigate the potential reasons for traffic drop causes. Google Analytics for SEO can assist you in getting the correct solution from your end.

2. Analyzes Landing Pages For SEO Performance

You need to identify the landing pages to optimize further. This is why a high bounce rate may indicate poor content relevance or UX issues. It will also improve the low engagement pages by adding some better CTA’s as well as internal links for enhancing all the content structure.

3. Tracks All The Search Queries For Google Search Console

You can connect GA4 with the Google search console to monitor keywords driving traffic. Additionally, you must find high-impression but low-click keywords to optimize the title as well as meta descriptions. However, you should identify top-performing search queries and expand all the content around them.

4. Measure The User Behaviour For Engagement

Analyze all the scroll depth and you must track the internal link clicks to optimize the navigation. Identify all the conversion diving pages. The blog posts for all the landing pages bring all the leads. User behavior can assist you in reaching your business goals with ease.

5. Optimizes Site Speed & Mobile Usability

In most cases, the slow loading speed will help you to optimize the images, caching as well as better server response time. Check desktop vs mobile performance to optimize all the mobile users. This is one of the crucial facts that you must be well aware of while meeting your needs with ease.

6. Track All The Backlinks As Well As Referral Traffic

Identify all the referral sources that drive the organic traffic. It will help you to reach out to high authority sites for your link building as well as guest posting. This can boost the scope of your brand value to a greater level.

7. Set Up Custom SEO Reports & Dashboards

Use Explorations in GA4 to create custom reports tracking organic traffic, bounce rates, and keyword performance. Combine GA4 with Google Looker Studio for advanced SEO reporting.

8. Monitor & Fix SEO Issues

Identify all the website links to your pages along with it you must reach out to high authority sites for link building as well as guest posting. Additionally, this can boost the scope of your site traffic to a greater level. Google Analytics for SEO can help your business track the exact market dynamics that can boost your brand value.

9. Helps In Comparing SEO vs Other Traffic Sources

See how SEO compares to paid, social, and direct traffic. Optimize content strategy based on organic traffic trends that can boost the scope of your brand value to a greater level. However, this can boost the scope of your brand development to a greater level. Google Analytics for SEO can help your business to move in the correct direction.

Final Take Away

Hence, these are some of the key aspects of using Google Analytics for SEO in 2025. Additionally, you must be well aware of the scenarios that can help your brand move in the right direction.

You can give your responses and opinions in our comment box. This will assist us in getting your feedback on this matter. Here, you need to plan things accordingly. As these can boost the scope of your brand value to a greater level.

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Arnab Das

Arnab Das is a passionate blogger having 10 years of experience in the field of digital marketing and content writing. He possess a proven track record in SEO content writing and blogging. An experienced digital marketing specialist with a proven track record

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