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Digital Marketing + AI · Kolkata, Palakkad, Delhi

Diploma in Digital Marketing Course With AI

Build a strong digital marketing foundation across SEO, paid ads, social, and content, now powered by AI in every module. This 6-month Diploma turns beginners into job-ready executives through 18 live projects, a paid internship, and a 100% job guarantee.

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6 Months

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100% Job Guarantee  Paid Internship 18+ Live Projects 40+ Automation Tools 12 Certifications AI Integrated Classroom Mode

What is the Diploma in Digital Marketing Course with AI at IDCM? The Diploma in Digital Marketing Course with AI at IDCM is a beginner-friendly program that blends core marketing fundamentals with AI-driven tools, guiding learners through real campaigns in SEO, paid ads, social, and content so they gain the hands-on experience and confidence to launch a career.

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Course highlights

What You Will Learn

A mid tier program that gives you the full working core of digital marketing, industry recognition, and placement support, without the length of a full advanced pathway.

  • 01

    Marketing and Brand Foundations

    Digital channels, consumer behaviour, marketing metrics, competitor analysis, and a brand positioning statement.

  • 02

    Design & Website Build

    Create a brand kit in Canva, then build, secure, and deploy a full WordPress website with content.

  • 03

    SEO: Level 1 & 2

    On-page and technical SEO and audits, then off-page: link building, local SEO, ORM, and competitor analysis.

  • 04

    Pay Per Click: Level 1 & 2

    Search and Display ads, then Discovery, Video, and Performance Max, with analytics and optimisation.

  • 05

    Social Media: Level 1 & 2

    Organic social optimisation and engagement, then paid social ads on Facebook, Instagram, and LinkedIn.

  • 06

    Content Marketing & Email Automation

    Content strategy and distribution, plus email lists, drip automation, segmentation, and tracking.

  • 07

    Web Analytics with GA4

    Set up GA4, track events and conversions, segment audiences, and turn reports into decisions.

  • 08

    AI Essentials for Marketing

    AI-driven strategies and AI tools for content, blogs, and social, with their real benefits and limits.

Diploma in Digital Marketing Course with AI: Quick Facts

Duration6-Months | Offline Classroom Learning
Modules15 Core Modules and Sub-Modules
Practical work18 Live Projects and Paid Internship
Tools covered40+ across SEO, ads, content, AI and analytics
CertificationsUp to 12, including Google, Meta, and HubSpot
Eligibility10+2 or above, no prior experience required
Career support100% Job Guarantee with a Career-Ready Portfolio
CampusesKolkata, Palakkad, Delhi

Who Can Join This Course?

  • Freelancers and Content Creators

    Freelancers & Content Creators

    Package in demand services and take on paying clients with confidence.

  • Marketing Professionals

    Marketing Professionals

    Bring lead generation and performance marketing capability in house.

  • Students and Graduates

    Students & Graduates

    Enter the job market with a portfolio and role ready skills, not just theory.

  • Business Owners

    Business Owners

    Run your own SEO, ads, and social with AI, and stop depending on agencies.

  • Career Switchers

    Career Switchers

    Move into digital marketing in six months with hands-on training.

Why this course, why now

AI Is Reshaping Digital Marketing. Are You Ready?

Search, content, and advertising are changing fast. This Diploma course trains you for how the work is done now, not how it was done five years ago.

  • FUNDAMENTALS

    Digital Marketing Basics

    Understand channels, consumer behaviour, key metrics and how AI is transforming modern digital marketing workflows.

  • BRANDING

    Build Strong Brands

    Learn positioning, buyer personas, competitor analysis, SWOT and how AI helps you research and develop brand ideas.

  • WEB

    Build Websites

    Learn WordPress, hosting, domains, CMS and Elementor, while using AI to assist with code, layouts and website creation.

  • CONTENT

    Create Content Faster

    Learn content writing, optimisation, marketing and promotion, while using AI to research, draft, improve and repurpose content.

  • SEO

    Get Found on Search

    Learn keyword research, on-page SEO, link building, local SEO, GSC and audits, with AI supporting research and optimisation.

  • SOCIAL

    Grow on Social Media

    Learn social strategy, content planning, Facebook, Instagram, LinkedIn, ads and analytics, with AI supporting faster execution.

  • PPC

    Master Paid Advertising

    Learn search, display, discovery and video ads, while using AI for ad copy, audience ideas, campaign analysis and optimisation.

  • EMAIL + AI

    Automate & Analyse

    Learn email campaigns, Mailchimp and performance tracking, while using AI to create campaigns, analyse data and automate tasks.

What makes this course different

Digital Marketing + AI + Practical Execution + Career Skills

Four essential elements combined in one program, while most courses offer only one or two.

  • 01

    Digital Marketing

    The complete digital marketing core: SEO, paid media, content, social, email & analytics.

  • 02

    AI

    AI tools and prompt engineering integrated across modules to work faster.

  • 03

    Practical Execution

    18+ live projects and a hands-on internship focused on learning by doing.

  • 04

    Career Skills

    Build your portfolio, sharpen interview skills, and get 100% job guarantee.

AI in action

How You’ll Actually Use AI on the Job

Learn AI through hands-on campaign execution, not just classroom theory.

  • Research & Strategy

    Use AI to discover keyword ideas, audience insights, content opportunities and competitor trends.

  • Content & Creatives

    Create blog ideas, social posts, ad copy and creative concepts with AI for faster content execution.

  • Social Media & Campaigns

    Use AI to develop campaign ideas, captions, ad variations and audience-focused marketing content.

  • Analytics & Reporting

    Use AI to simplify marketing data, identify performance trends and generate actionable insights.

Curriculum

15 Modules, 148 Hours, Mapped To Real Jobs

This diploma digital marketing course syllabus runs from fundamentals to advanced execution across 15 modules. AI-integrated modules are tagged.

Hands-on tools

40+ Tools You Will Actually Use

Some examples of the real tools you’ll train with across SEO, Ads, Content, Analytics and AI.

Your Career Journey

From Learning To Success, Step By Step

  • AI-Integrated Training

    AI across every channel.

  • Live Projects

    18+ real campaigns.

  • Portfolio

    Showcase your best work.

  • Mock Interviews

    Practise with feedback.

  • Career Prep

    Resume, LinkedIn & grooming.

  • 100% Job Guarantee

    Guidance until placement

Career outcomes

Roles You Can Train For After This Course

Skills that open doors as an employee, a freelancer, or a business owner.

  • SEO Executive

    Rank content in search and AI answer engines.

    SEO · AEO · GA4
  • Social Media Executive

    Grow and manage brand social channels.

    Meta · LinkedIn
  • Paid Ads / PPC Executive

    Run and optimise paid campaigns for ROI.

    Google & Meta Ads
  • Content Marketing Executive

    Create content that ranks and converts.

    Content · Canva · AI
  • Digital Marketing Analyst

    Turn campaign data into decisions.

    Analytics · Reporting
  • Email Marketing Executive

    Build lists, automate flows, track results.

    Email · Automation
  • Business Analyst

    Analyse data to find growth opportunities.

    Analytics · Reporting · AI Tools
  • Freelancer / Business Owner

    Use digital skills to earn independently.

    All-round + Clients

Students' Placement Stories

Bishal Bera

Designation: SEO Executive

Placed At: ICA Edu Skills Pvt. Ltd.

Bishal Bera
Sulagna Podder

Designation: SEO Executive

Placed At: Thatware LLP

Sulagna Podder
Sakshi Aswal

Designation: SEO Executive

Placed At: Dolpphin Facility Management

Sakshi Aswal
Md Faisal Jahangir

Designation: Digital Marketing Executive

Placed At: Erudite

Md Faisal Jahangir
Soham Sen

Designation: Jr. SEO Executive

Placed At: Best Web Solutions

Soham Sen
Arijita Das

Designation: Jr. Digital Marketing Executive

Placed At: Dig Nexus

Arijita Das
Our reputation

We Build Skills. Our Students Build Our Reputation.

We would rather be known for what our students can do than for what we can advertise. Every campaign they run, every interview they clear and every job they land is the real measure of this course. That is where our time goes: into your skills, your confidence and your career.

100% Job Guarantee

The Career Support You Get

We prepare you for the industry, connect you with the right opportunities, and support you every step of the way until successful placement.

  • Career Profile

    1. Job-ready resume for marketing roles
    2. Optimised LinkedIn profile with work samples
  • Interview Skills

    1. Practice real-world interview scenarios
    2. Feedback to improve confidence and answers
  • Mentor Support

    1. Guidance from experienced marketing experts
    2. Get help with concepts and projects
  • Work Portfolio

    1. Build proof of work through live campaigns
    2. Present your skills with a strong portfolio
  • Job Connections

    1. Access relevant hiring opportunities
    2. Get interview support for eligible learners
  • Professional Skills

    1. Build communication and workplace skills
    2. Practice aptitude and interview readiness
 
 
Diploma in Digital Marketing Certificate
OFFICIALCERTIFICATION
 
Certification

Certificate of Completion

Successfully complete the Diploma in Digital Marketing Course and earn a professional certificate that validates your skills and supports your next career opportunity.

Institute Details

Where You'll Learn

IDCM Palakkad

A and P complex, Second Floor, Stadium By-pass Road, Palakkad-678001
6282023880

IDCM Rohini

Sixth Floor, Kings Mall, near Ambedkar metro station, near Unity Mall, Swarn Jayanti Park, Sector 10, Rohini, Delhi, 110085
8130108891

IDCM-Chowringhee-Exide

60 B Chowringhee Road, Rabindra Sadan, near Exide More, Kolkata, West Bengal 700020
8100704878
faq’s

Got questions? We’ve got answers.

  • AI Training
  • Course Details
  • Training Requirement
  • Class Details
  • Internship
  • Certifications
  • Placement

Does the Diploma in Digital Marketing include AI training?

Yes. The course includes AI 101, covering AI applications in digital marketing and AI-based video generation.

How is AI used in digital marketing training at IDCM?

You learn how AI can support content creation, marketing workflows, campaign execution and creative production.

Will I learn AI tools for digital marketing?

Yes.The program includes training with 40 digital automation tools, including AI-powered marketing and content tools.

Is AI training suitable for digital marketing beginners?

Yes. AI is introduced as part of the digital marketing curriculum, so beginners can learn its practical marketing applications step by step.

Does the course teach AI-generated content and videos?

Yes. The AI module covers the role of AI in marketing and includes AI-based video generation.

Can AI skills help me work faster in digital marketing?

Yes. AI and automation tools can help marketers streamline tasks such as content creation, research, analysis and campaign workflows.

How long is the Diploma in Digital Marketing at IDCM?

The Diploma in Digital Marketing is a 6-month program covering 15 lessons/modules

What does the Diploma in Digital Marketing course cover?

It covers SEO, PPC, social media marketing, content marketing, email marketing, web analytics, website development, branding and AI.

Is the IDCM Diploma in Digital Marketing practical?

Yes. The program includes hands-on training, assignments, industry-relevant projects and 18 live projects.

What digital marketing tools are taught in the Diploma?

The course provides practical exposure to 40 digital automation tools, including tools for SEO, analytics, content, social media and marketing automation.

Does the course include SEO and Google Ads training?

Yes. SEO is covered from keyword research and on-page optimization to audits and Search Console, while PPC training includes keyword research, targeting, conversion tracking and campaign optimization.

What is the eligibility for a Diploma in Digital Marketing?

Anyone who has completed Class 12 or equivalent can join the program.

Do I need prior digital marketing experience?

No. The course starts with digital marketing fundamentals and gradually moves into practical areas such as SEO, PPC, social media and analytics.

Can working professionals join the course?

Yes. Working professionals can use the program to upgrade their digital marketing skills or prepare for a career transition.

Do I need coding knowledge to join?

No advanced coding background is required. The curriculum focuses on practical digital marketing skills, while website development is taught through platforms such as WordPress.

Can business owners learn digital marketing through this course?

Yes. Business owners can learn digital marketing concepts, advertising, content, analytics and online brand-building skills.

What is the mode of training for the Diploma in Digital Marketing?

IDCM provides practical training through live sessions, classroom learning and learning resources, depending on the centre and program format.

Will I work on live digital marketing projects?

Yes. The Diploma includes 18 live projects, giving learners opportunities to apply digital marketing concepts practically.

Does IDCM provide doubt-clearing sessions?

Yes. Doubt-clearing sessions are included as part of IDCM's training and learner support approach.

Is the Diploma course based on practical learning?

Yes. The learning approach combines concepts with assignments, simulations, projects, presentations and knowledge testing.

Does the course include mock interviews?

Yes. Mock interviews are part of IDCM's career-preparation approach to help learners practise interview questions and improve job readiness.

Does the Diploma in Digital Marketing include a paid internship?

Yes. The Diploma includes a paid internship, providing practical workplace exposure alongside course training.

How long is the internship with the Diploma course?

The main Diploma page states a 3-month paid internship, while IDCM location pages may describe internship duration differently by centre. Students should confirm the applicable duration with their selected centre.

What do students learn during the digital marketing internship?

Students can apply skills such as SEO, social media, content marketing, PPC, analytics and digital marketing tools in practical work environments.

Why is a paid internship useful for digital marketing students?

It provides practical work exposure and helps learners build experience that can support their portfolios and job applications.

Can internship experience help build a digital marketing portfolio?

Yes. Practical campaign work, projects and deliverables can provide evidence of your skills when building a professional portfolio.

How many certifications are included in the Diploma in Digital Marketing?

You can earn up to 12 certifications, including credentials from Google, Meta and HubSpot, along with the IDCM Diploma in Digital Marketing certificate.

Do I receive a certificate after completing the Diploma?

Yes. IDCM states that learners receive a Certificate of Completion after completing the Diploma program.

Why are digital marketing certifications useful?

Certifications can help demonstrate structured training and knowledge of digital marketing concepts and tools when applying for relevant roles.

Are certifications enough to get a digital marketing job?

Certification can validate learning, but employers may also consider practical skills, project experience, portfolio quality, communication and interview performance.

Can I mention my digital marketing certifications on my resume?

Yes. Relevant certifications can be added to your resume and LinkedIn profile to showcase your training and skills.

Does IDCM offer a job guarantee with the Diploma in Digital Marketing?

Yes. The current Diploma page prominently lists a 100% Job Guarantee as a program feature.

What placement support is provided after the Diploma?

IDCM's career support includes placement assistance, mock interviews, group discussions and career-focused preparation.

Which jobs can I apply for after a Diploma in Digital Marketing?

Potential roles include SEO Analyst, Digital Marketing Analyst, Performance Marketing Analyst, Social Media Specialist, Brand Associate and Influencer Marketing Specialist.

Does IDCM conduct mock interviews for placement preparation?

Yes. Mock interviews are part of IDCM's job-preparation support and are designed to help learners practise interview situations.

Can I pursue freelancing after completing the Diploma?

Yes. The skills learned in SEO, content, social media, PPC, analytics and digital tools can also be applied to freelance digital marketing projects.

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Ready To Become A Job-Ready Digital Marketer?

Book a free demo class, meet the trainers, and see the live-project and AI-first approach for yourself. No obligation.

Students'Experience

Real Students.Real Reviews.

Discover What Our Learners Say About Learning at IDCM!

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