Kolkata's Best Advanced Digital Marketing Training Institute

Did you know? You don’t need an MBA Degree to work as a Digital Marketer. At least, that is what anyone can understand after taking one look at the job portals like Naukri, Monster.com, and many others. A huge chunk of openings does not require an MBA degree. Although, what they do require is relevant experience. Digital Marketing Courses help you get just that, and that is an assurance we can give from our analysis of 25+ Batches. 

Our range of students includes students as well as working professionals, and entrepreneurs. We even have Professionals who are Students themselves. These were the key learnings we were able to gather from our analysis:

• An MBA Degree is not a must-have for a Career in Digital Marketing.
• Students pursuing an MBA often look for the best online digital marketing courses because their course curriculum isn’t enough.
• Learnings learned in Colleges through Traditional Education end up having zero applicability in terms of careers. 
• There is a huge Skill Gap that exists in India, and this results in over 80% of the youth being unemployed.  

How does that translate? Well, the answer lies in the next paragraph. In this article, we make you aware of the ways of making an earning out of Digital Marketing, and how Courses in Digital Marketing are the first flight of stairs.

What Everybody Should Know Before Pursuing Digital Marketing Courses

Before we start earning, you should be aware of a few facts before starting a digital marketing course online. These are more of everyday happenings than they are facts.

• Have you ever noticed that the number of advertisements you see in your Instagram stories doesn’t seem like advertisements anymore? 
• Every video you play on Facebook has an advertisement at the peak point.
• The hashtags you follow are directly connected to monetary values on a global scale. 
• You as a consumer are a part of an audience, and you might not even be aware of it.

As a digital marketer, this means that you have to be incredibly precise and accurate about your steps everywhere. Social Media is simply a portion of the Digital Universe, and we are leaving the rest of it out. Social Media Marketing is now at the forefront of Digital Branding. 

Did you know that?

• Instagram now has e-commerce features!
• Facebook is a medium of Business and has its Marketplace!

Although there is no such thing as minimum eligibility as a Digital Marketer, you have to be a master of all trades. However, a master’s degree will not ensure that. A Digital Marketing Course will. 

5 Ways To Make Digital Marketing Courses Work For Your Career Without Having To Pursue An MBA Degree 

To become a Freelancer and a Professional at the same time, you need to ensure that you know and test what you have learned as a Digital Marketer. Whether it’s building a website or optimizing your website for conversion, you will need proof and skills. The certification that is best for digital marketing is the one that will enable you to: 

• Build a Personal Brand with Learning

• Work at Internships to gain Experience and Income as Students

• Freelance on Fiverr, Upwork, and others

• Monetize Self Projects with Skills on PPC, SEO, and SMO 

• Generate Career Growth through Placement Assurance

If you are looking for the best online digital marketing courses with certificates by Google and global giants then, check out our diploma in digital marketing course! (We have a goodie for you)

“It had been exactly 558 days since I completed my graduation and 258 days since I took a Digital Marketing Course. Yet, I stand here with no job. I wish I had chosen a course from you, a digital marketing training institute with placement sooner!” said a student who joined our course after not being able to find a job. 

This is why we thought it would be wise to provide a checklist for choosing the right course from the right institute. We have said before that most online courses do not do much for your career. Yet online courses with placement assurances will do a lot for your career and learning. So, are you looking for an online/classroom digital marketing training institute for a course with placement?

We have a checklist to help you choose the right fit for your career at the best possible fees and certifications.

Digital Marketing Training Institute v/s. Digital Marketing Courses Without Placement: Find the Difference

We had not expected that we would be here, yet here we are. There is a huge line of difference between online/classroom training with placement and any other digital marketing courses. For example:

• Any course solely relies on the students learning and applying their knowledge. Also, a prerecorded online course expects a student will burn the midnight oil and execute their learning when required. Meanwhile, online/classroom training courses will prepare the student by any means necessary. Training ensures that a student learns and tests the quality of understanding a student has retained.

• No Institute or Organization offers 100% Placement Assurance, yet we do! We understand that a digital marketer needs a job first. That is why we are the only institute to assure 100% placement even in online training with other benefits. Our learners have a dedicated point of visit for any need. We have centers in every major metro city. As a student or non-student, you are more than welcome to knock on our door.

• Other courses do not offer Live Support for Counselling and Doubt Clearing. Yet we make sure that all our learners get 100% support on all doubts and career decisions. 

Let’s take a reality check at this point. Are you aware of the average age of a graduate in India? If you have guessed the number is somewhere between 20 to 23, you are wrong. It’s 33, and, yes, you read that right. The average age for Graduates in India is 33 Years. This translates to— most people keep studying throughout their lives. Yet, it was found in a report of 2021 that only a minuscule percentage of our youth are employable. 

True or False? Free Digital Marketing Courses don’t hold any value in an Interview. 

The Answer: True. We say this because most Free Digital Marketing Courses don’t cover nearly enough. An interviewer will go into the depths of a subject while a free course won’t bother to do so!

Checklist For Choosing The Best Digital Marketing Training Institute With Placement 

The Need for Skill Increases every day. Closing the gap between you and the core modules of SEO, SMM & PPC through Training Classes is the key to the lock on your career. Whether you are a working professional/entrepreneur/student, you should keep in mind that in One Digital Minute:

• 4.5 Million Views are recorded on YouTube.
• Tinder gets 1.4 Million Swipes.
• Google gets 3.8 Million Searches.
• Facebook has 1 Million Active Users.
• 41.6 Million Messages are sent through Facebook & Whatsapp
• 188 Million Emails are sent.  
• 6,00,000+ People scroll through Instagram 
  

Yet, here you are. Thus— Getting a job & Doing a Job; in Digital Marketing are two different things! To avoid that, we ask you to check if the Digital Marketing Institute you choose has the following features:

• 100% Practical Learning with 10+ Live Projects
• Option for a Free Demo Class
• 3 Months Paid Internship
• Instructors with Corporate Exposure
• Blended Learning i.e. both Online & Classroom Learning
• 12+ Colossal Global Certifications.
• Free Entry to International Webinars & Simulated Scenarios on Case Studies.
• 22+ Years of Experience
• Access to 30+ Digital Automation Tools.
• Lifetime Course Material Access 
• 100% Job Assurance

If you are looking for an institute that fits the bill, then we have something for you. Know more!

You might have read somewhere that a diploma certification is useless. Although, you felt that Are they right or wrong? However, you might not know the difference between a diploma and a certificate in India. What difference does this piece of rolled-up paper make? Well, we will tell you all about diploma certification and what you knew about it all along!

But first, why did diplomas come up in the first place?

What is a Diploma Qualification?

Diplomas exist because they define specialization in a certain field. That means anyone having a diploma in digital marketing is the equivalent of a digital marketing professional. In some places, people consider a diploma as a degree. In India, there are diploma engineers in existence. Thus, it is apparent that diploma certifications are inherently useful.

Why do Diploma Certifications exist?

• They are shorter than a full bachelor degree course and are highly specific.
• The learning is not lesser. Instead, it is highly specialized in nature. 
• A diploma certificate means hands-on experience mixed with learning. 
• A diploma certification can be generally completed in a short period.
• Diplomas do not have pre-qualification criteria for entrance.
• Diplomas are generally quite flexible in terms of learning
• Diplomas have internships on offer in general. 

If you are confused by what we meant to say here, then read the below line.

Diplomas exist because they are better, easier and as valuable as a full-time degree. 

So, you might have a few questions like:

• What’s the difference between a Diploma and a Certificate
• Are diplomas worth it?
• Which is better? A diploma or a degree?

When should you take a Diploma Certification?

A diploma certificate can be gained online. Although you should keep the difference between a certificate vs degree salary in mind. A certificate is valuable but not as much as a diploma certificate. In the battle between a diploma vs certificate, a diploma wins. Why? 

Solely because a certificate will rarely test learning or provide training. Moreover, a certificate is handed out with a simple test or once all course materials are over. However, is that ideal for you? 

No, not in the slightest degree. However, when it comes to a diploma, every point falls in favour of the diploma certificate. Why? One word: Hands-On Training.

Although in a battle between diploma vs degree or a graduate certificate vs diploma, diploma wins! Why? Think about it. A Diploma is higher than a certificate, yet all the required skills for a certain field are taught in a diploma. 

Thus, a diploma certification is always a good option even if you are a:

• 10+2 Student
• Graduate Student
• Post Graduate Student
• Working Professional 

A diploma course always comes in handy and the right diploma course can help you start your career. 

So, are you looking for the best diploma course to start your career? Go no further for we have a diploma in digital marketing course with 100% job guarantee with 3 Months of Paid Internship.

Remember the Adam Sandler Classic? Adam Sandler’s character meets Drew Barrymore’s Character who is stuck on one day for the rest of her life. What ensues is a comedy of the highest manner. However, when it comes to the best digital marketing institute, things change. It stops being a romantic comedy. Students such as you are forced to become Drew Barrymore’s character. Then comes the question—is there no such thing as the best digital marketing institute? 

The best digital marketing institutes seem to have become Adam Sandler’s character. Each day, it seems that digital marketing institutes come up with new ways to impress the student. However, like the film, no one’s being fooled. To explain further, the offerings start seeming the same. 

So, what do you do when you are looking to study the best digital marketing course from the digital marketing training institutes possible?

It’s simple—You check what they offer, and what they end up delivering!

The First Date With The Best Digital Marketing Institute

It’s true! The First Date is the most important when it comes to dating, and likewise, the first interaction you have with the  Digital Marketing training Institutes should involve checking what they offer. 

If you are confused about what to look for—we have got you covered! Simply think about why you are looking to study digital marketing!

The answer lies therein. Your wanting to level up with digital marketing might be because of the job opportunities. So, there goes the first point:

ALWAYS LOOK FOR A JOB ASSURANCE

The best digital marketing training institute is made when the institute offers placement. 

The Second Date With The Best Digital Marketing Institute

Once you have found the best digital marketing training institutes with placement, check the following:

• Number of Certifications on Offer
• Type Of Internship on Offer: Paid/Unpaid

Ideally, you should steer clear of unpaid internships. Internships should always be paid. However, your exit profile is more important than the internship itself.

To explain further, you should treat the Best Digital Marketing Institute as a job. Basically, you should understand two things:

• The training imparted to you over the duration of your course is for a digital marketing job.
• Digital Marketing requires your own input too. 

When looking to enroll in the Digital Marketing Institutes, you should always keep your goals in mind. There is no shortage of learning materials on the internet. However, what is in short supply are skilled individuals. 

By the second date, you should have a clear understanding of what kind of commitment the course will take. Only then can you proceed. 

How 50 Dates Make With The Best Digital Marketing Institute Make You The Best Digital Marketer?

There is in fact such a thing as the Best Digital Marketing Institute, and it can be found when the right mix of hands-on training and opportunities meet. This is how we develop individuals who enroll with us. Firstly, Developing a base of learning is key. Secondly and finally, it’s all about putting it to practical use. 

Looking for the best digital marketing institute in India with placement, go no further!

With this digital revolution, where everything is going online or digitally – you can also become a digital marketing expert to keep your business or company at the top of all competitions. 

There are many online and offline courses and certifications through which one can evolve the personal branding for all small businesses, entrepreneurs, marketing specialties and also can create space in the digital marketing field.

Taking the advantage of digital marketing certification, you can become a top candidate in the digital marketing industry. You need to have enough skills and credibility to showcase your talent in front of the marketing experts.

Certification course details:

When you search on Google for “Digital Marketing course”, you’ll find different marketing courses with different concepts for free or paid. For example, some courses focus on SEO only, whereas some give you knowledge of social media marketing. In IDCM (Institute of Digital and Content Marketing) we can have complete knowledge of digital marketing channels through its personalized and skill-based courses.

• You can have 3 or 6 months or 1-year certification or diploma courses (free or paid) from a reputed Institution or digital marketing campaign.
• This certification course is for anyone willing to know about the industry. Like – students, professionals, entrepreneurs, small businesses, etc.
• Flexible training and learning opportunities with the best of expertise.
• Practical and technical knowledge about various tools and finding a path of going forward to the top of the competition.
• Can find a suitable job as a digital marketer or set a goal as a freelancer in this trending field.

Some ideal Digital Marketing certifications to follow up to:

Through digital marketing, one can create, encourage and promote their products and services to audiences via digital mediums. 

In this ever-changing advanced world of marketing, keep yourself updated with the trends free or paid, google or some skill-based certification. 

Here are some certifications to enhance the knowledge of digital marketing and get globally acknowledged for the certifications. 

1. SEO (Search Engine Optimization)
2. SMM (Social Media Marketing)
3. SEM (Search Engine Marketing)
4. Content Marketing or Strategy
5. Web analytics
6. Email Marketing 
7. Mobile Marketing
8. Video Marketing
9. Marketing automation, Influencer and Podcast Marketing
10. Blogging and Affiliate Marketing

With all these skill-based certifications, there are some online certifications one can add to their profile, like – 

• Google Ads Certification
• Google Analytics Certification and more 10 certifications by Google
• HubSpot Content / Email/ Inbound Marketing Certification,
• Hootsuite Social Media Certification
• Facebook blueprint Certification
• Youtube Certification, and so on.

Through the comprehensive digital marketing certifications, it would be easy to promote brands or products using various strategies. And through implementing all the above-discussed marketing certification programs one can get started and boost their digital marketing career effectively. 

Digital Marketing is a field for those who want to rank top in the competition. Nowadays digital or online marketing is all around us from social media to Google Ads to a source of income through different channels.

Digital Marketing courses have been implemented by most companies – from small businesses to comprehensive professionals, to determine the market status through using digital marketing tools and components – Thus a digital marketer does. 

To become an expert in the digital marketing field there are various training institutes from where one can learn or skilled up their marketing knowledge. 

Taking advantage of digital marketing courses when one becomes an SEO specialist, on the other hand, one can utilize the different media channels and can become a social media marketer. 

In this way, digital marketing is provenly become the highly-paid income source for professions.SEO, SMM, SEM, Content or Blog writing, web development, freelancing, Email marketing, and so on, digital marketing has different modules to cover through proper guidance from experts. 

Like many professions, in this marketing industry, there are opportunities to learn marketing components. Whether you want to increase your knowledge in a digital marketing career there are some online marketing certifications to have a great add-on to your profile. 

Below are the top 10 Best Online Marketing Certifications in the digital marketing industry:

• Google Analytics IQ Certification
• Hootsuite Social Marketing Certification
• Google Ads Certification
• HubSpot Content / Email Marketing Certification
• Moz SEO Certification
• YouTube Certification
• HubSpot Inbound Marketing Certification
• Meta Blueprint Certification
• Bing Ads Certification
• SEMrush SEO Toolkit Course 

Other than these certifications, there are some more certifications through which one can start the digital marketing journey smoothly with knowledge of various tools, techniques, and practices. 

In this digital world, this is the exciting as well as the toughest time to become a digital marketer. So once you enhance the marketing certifications with proper skill it will be easy to achieve the career goals in this field.

Digital Marketing is a huge industry to engage or influences audiences online, to make profitability in growing businesses. As this is not a simple game one should know more and more about digital marketing components, tools, and skills to implement the talent of doing best in this field. 

What is a Diploma in Digital Marketing Course and Why Should You Consider It?

In today’s digital world, having a strong online presence is crucial for businesses. To stand out, it’s having the right tools and knowledge is important’s and a Diploma in Digital Marketing can help. This course teaches you about the ins and outs of digital marketing, including strategies to boost your brand’s online visibility. It covers topics like Search Engine Optimization (SEO) to improve your website’s ranking in search results, Pay-Per-Click (PPC) advertising to drive targeted traffic to your site, and more. This course is designed to help you succeed in the digital realm.

So, why should you consider a Diploma in Digital Marketing? By mastering these important subjects and acquiring a solid understanding of the digital landscape, you’ll gain a competitive edge in today’s market. Whether you’re an entrepreneur looking to grow your business or a marketing professional aiming to enhance your skills, this course opens doors to endless opportunities.

The Core Modules Covered in a Diploma in Digital Marketing Course

Become an expert in the marketing field along with the institute offering you a diploma in digital marketing course. 

Course Details:

It accommodates you – 

• • The best digital marketing framework, 
  • SEO, web content marketing, social media marketing to Email marketing, 
  • 13+ modules, 
  • Different tools knowledge, 
  • Within 6 months of a time limit, 
  • You can get 12 certifications including online global certifications to improve your profile.
  • Get access to participate in various campaigns and webinars,
  • Interactive case study industry professionals and expertise.

The Skills and Knowledge You’ll Gain from a Diploma in Digital Marketing Course

• Digital Marketing Skills: Discover the secrets of driving targeted traffic to your website, boosting online visibility, and reaching your target audience with precision. From search engine optimization (SEO) to pay-per-click (PPC) advertising, you’ll become a master of the digital marketing arsenal.
• Online Advertising Skills: Learn the art of creating compelling ads that grab attention and generate conversions. Dive into the world of online advertising platforms like Google Ads and Facebook Ads, and harness their power to maximize your brand’s reach and impact.
• Social Media Management Skills: Unleash the potential of social media as you master the art of creating engaging, share-worthy content. From crafting captivating posts to building a loyal community of followers, you’ll learn how to create a social media presence that sets your brand apart.
• Content Creation Skills: Delve into the art of crafting captivating content that captivates your audience and drives brand awareness. From blog posts to videos, you’ll discover the best practices and techniques to create content that resonates with your target audience.
• Data Analysis Skills:  Become a data whisperer as you unlock the power of analytics. Learn how to interpret and analyze data to gain insights into consumer behavior,optimize your marketing campaigns, and make data-driven decisions that fuel your brand’s growth.

Scope in marketing industry after completing the course of diploma in digital marketing

As in many professions, we need proper understanding to boost up knowledge. 

In IDCM (Institue of Digital & Content Marketing) there is a great chance to overview the marketing components with hands-on experience.

IDCM offers the best comprehensive diploma in marketing course, covering the knowledge of – SEO to Social Media Marketing and from technical to creative. Some scope in digital marketing industry one can choose to build-up their career, like – 

• Digital Marketing Manager
• Analytics Manager
• Social Media Manager
• Digital Marketing Influencer
• Content Writer
• SEO specialist
• Freelancer
• PPC Analyst
• Web Developer
• Blogger, and so on.

Is there any difference between Diploma and Certification in a Digital Marketing Course?

Similar to the diploma course one can know about the Certification in Digital Marketing Course, a skillful course with – 

• 10 modules, 
• Live projects, 
• 4 certifications,
• Course duration – 3 months, 
• Case study industry professionals and expertise.

There is no such difference between a diploma and a certification course in the digital marketing industry. A diploma in digital marketing is a little comprehensive and value-added experience to enhance a better career opportunity. 

You can choose the appropriate course according to the course review and the demand of fulfilling the knowledge. .

Conclusion:

In conclusion, embarking on a journey with a Diploma in Digital Marketing can be a transformative step towards taking your career to new heights. With the ever-increasing significance of the digital landscape, acquiring the skills and knowledge offered by this course becomes essential for professionals in various fields.

No matter whatever we sell or purchase, digital marketing is essential for every B2B or B2C e-commerce. As we all spend hundreds of hours scrolling and looking at screens, using social media, and also buying online, thus the effectiveness of digital marketing strategies.

There are a lot of ways to develop your skill-will or knowledge through different marketing courses. Know more about digital marketing course details to become an expert digital marketer in this field.

What is digital marketing?

Digital Marketing refers to the marketing component through which organizations can promote or connect with their audiences online, using various digital mediums or channels. In recent times, Digital Marketing is important in increasing business growth. It gives a chance to tailor the company’s profile by promoting the product details, ideas, and services.

Scopes in the digital marketing industry:

Digital Marketing is a huge business in nature. According to Statista, brands or organizations spent $378.16 billion on digital advertising in recent times. 

There are various scopes in the digital marketing industry after having proper knowledge about digital marketing courses. One can start their career in different marketing elements –

• SEO specialization,
• Email marketer,
• Content marketing or Blogging,
• Affiliate marketer,
• Web developer,
• Analytics manager,
• Social media market,
• Freelancing, and many more.

Choosing the most valuable digital marketing course for yourself:

If you are thinking of choosing a digital marketing course, you are on the right path to developing your career in this industry. Among various training institutions in India, a recommended institute with digital marketing course details is named IDCM. Choose your training course accordingly through the in-demand module review.

Fortunately, IDCM provides a better online and advanced classroom experience to become a master in this digital world. You can learn modules like  – 

• SEO,
• Email marketing, 
• Content marketing, 
• Web development, 
• Social Media Marketing, 
• Influencer marketing, 
• Digital Strategies and Planning,
• Digital Analytics or Conversion rate optimization, and so on.
• Diploma in digital marketing course:

Through diploma courses provided by IDCM, you can lead your career and businesses growth loudly.  A diploma in marketing course covers all topics along with 13 modules which is a consolidation of the digital academy and practical skills. With a comprehensive training course, you can get access to a diploma in digital marketing course –

• Couse Duration: 6 Months 
• Achievements: 12+ global certifications (including IDCM+ NSDC, Google, Facebook, HubSpot, & SEMrush)
• Eligibility: Any students/learners, professionals, or freelancers.

See the full course details here! 

• Certification in Digital Marketing:

Apart from a diploma course, a certification course in digital marketing is a quick training course. Learn digital marketing in-depth with digital marketing strategies with 10 modules of the certification course. Gain practical and expert knowledge through marketing content with enhancing the certification in digital marketing – 

• Couse Duration: 3 Months 
• Achievements: 4 global certifications (including IDCM+ NSDC, Google, HubSpot, & SEMrush)
• Eligibility: Any students/learners, professionals, or freelancers. 

Click here for more details!

• A-Z training in Digital Marketing: 

Other than diploma and certification courses, you can explore A-Z in the digital marketing course, with the fastest professional training. This course can be effective for working professionals, business owners, and entrepreneurs to have a basic knowledge of marketing components – 

• Couse Duration: 1 Month
• Achievements: 2 global certifications (including IDCM+ NSDC, & Google)
• Eligibility: Any students/ learners, professionals, or freelancers.

See the full course details here!

Get hands-on training experience with marketing modules to automate your career in this field.

Summation:

Your skill or knowledge will be valuable for this in-demand digital marketing industry. Hope the contents above give you a brief observation of digital marketing course details. Choose your course accordingly and get started on your bright career with lots of opportunities.

The digital marketing industry is seemingly the most dynamic, and hence ever changing. That is precisely why brands and digital marketers alike need to evolve.

It’s even more important when you have a startup business, and as such any doing that makes you take a backseat to your competition is never a wise call. So, the question is what’s the best way to help determine changes across the industry? 

Any institute of digital marketing would have the answer as staying abreast of the latest trends and happenings. In this post, we take a look at 3 must know digital marketing statistics that can help shape your marketing strategy in 2022. 

Read on!

The rate of online interactions that begin in search engines is well over 90%

With Google witnessing no less than 77,000 searches each second (that’s 2 trillion searches generated in 365 days), investing in SEO is far more important than anything else. 

As your brand ranks higher across the SERPS, you will invariably do away from spending huge on other modes of promotion. 

And what is the best way to generate more organic traffic ? 

You’ve guessed it right ! Creating functional SEO optimized content (content is still the king). More than seventy percent of online marketers are known to consider high-quality content creation as one of the primary requisites of SEO tactics.

Personalized emails deliver transactional rates that are up to 6 times higher than non-personalized emails.

Any come-of-age institute of digital marketing is of the opinion that as a business owner,  while encountering a whole lot of different customers belonging to different demographics, you will need to depend on personalized emails and not generic ones.

98% of sales reps are known to reach their quotas via social selling

With sales techniques evolving each day, meeting changing demands of consumers can be a hardball game to play. Thus, as a sales rep, you can use social media to your advantage. Research studies reveal how almost 98% of sales representatives with no less than 5,000 LinkedIn connections has been able to exceed their quota 

51% of consumers claim using their smartphones to look for new brands 

Are you a new brand on the block?  Not sure which way to direct your advertising campaigns?

Fret not ! 

Your focus should be mobile ads. 

In a marketing survey by a leading institute of digital marketing, it was found that more than 50 percent of consumers use their smartphones to browse for new brands offering similar products to their liking. Hence, investing in mobile ads invariably can deliver the positive impact you are looking for your new band.