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Course Overview
IDCM experts have curated the diploma in a digital marketing course to meet the growing demand of students and professionals. The course ideally covers all the latest topics from SEO and content marketing to social media, AI, and paid advertising. The course gives you a strong foundation and equips you with all the necessary skills and knowledge to help you stand out. Embrace yourself with the most in-demand skill that paves the way for your future success with our diploma in digital marketing program.
Why Choose a Diploma in Digital Marketing?
- Career Advancement: After completing a diploma in digital marketing course, numerous career options open for you with better salaries.
- In-Demand Skills: If you want to thrive in the digital era, then you must equip yourself with the necessary digital marketing skills.
- Industry-Recognized Certification: The digital marketing diploma course rewards you with certification that will validate your expertise.
Who Can Join?
Anyone after completing the 12th can join the diploma in a digital marketing course. Checkout if you are:
- A college graduate and want to start a career in the digital marketing industry.
- A professional looking to upgrade their skills and knowledge.
- Working Professionals who want to switch their career to a digital marketing role
- Enhance their existing marketing knowledge
- Business Owners who want to boost their business in the digital landscape.
What You Will Learn
- Introduction to Digital Marketing: The course starts with the foundational knowledge of marketing, like the 4Ps, components of digital marketing, and more.
- Elements of Brand Positioning: Here you will learn about brand identity, competitor analysis, SWOT analysis, and buyer persona.
- Canva Fundamentals and Branding: Learn how to design logos and other things with Canva.
- Web Development: A diploma in digital marketing course gives you complete insight into website development, from hosting to domain and CMS.
- Web Content Creation: Master the art of content creation by learning Content Types, tools for content writing, and more.
- Search Engine Optimization (SEO): From basic to advanced, this diploma in digital marketing course allows you to learn SEO skills.
- Content Marketing: You can learn how to develop and implement effective content marketing strategies.
Social Media Marketing: Get the right skill set on how to run ads on Facebook, LinkedIn, and more. - Pay-per-click advertising: Master paid advertising techniques like keyword research, ad targeting, conversion tracking, ad extension, and more with this digital marketing diploma course.
- Email Marketing: Equip you with the knowledge of email campaign types, email design, and email marketing tools like MailChimp.
- Web Analytics: Analyze website data to track performance and make data-driven decisions.
- AI in Digital Marketing: The most important lesson where you can explore the role of artificial intelligence and video generation through it.
Skills You Gain
- Strategic Thinking: The course not only enriches you with technical knowledge but also makes you a strategic thinker in planning and execution.
- Analytical Skills: By the end of the diploma in digital marketing, you will be capable of analyzing data to make informed decisions and optimize campaigns.
- Creative Thinking: The course covers you as a creative thinker so that you can create content for digital marketing.
- Technical Proficiency: Get technical excellence in digital marketing tools and platforms.
Why Choose IDCM’s Diploma in Digital Marketing?
The IDCM diploma in a digital marketing course becomes unique due to offerings like:
✔️Practical Training.
✔️Industry Expert Faculty.
✔️Work on Industry-Relevant Projects.
✔️Affordable Learning Option.
✔️Placement Assistance.
✔️Doubt-Clearing Session.
✔️Mock Interviews.
✔️Group Discussions.
✔️Networking Opportunities.
Diploma in Digital Marketing Certification
After completing the digital marketing diploma course, you are eligible to receive certification that validates your expertise and enhances your career prospects.
How Can a DDM Certification Boost Career Prospects?
A diploma in digital marketing certification can:
- Increase your employability: Certified professionals earn a better salary than non-certified candidates.
- Enhance your earning potential: Command higher salaries and better job opportunities.
- Advance your career: You have all the skill sets that allow you to grab leadership roles and specialized positions.
Jobs After Digital Marketing Diploma Course
- Understanding Marketing Fundamentals
- The 4P’s of Marketing
- Digital vs Traditional Marketing
- Exploring Digital Marketing Channels
- Deconstructing Components of Digital Marketing
- Navigating the Buyer Funnel
- Elements of a Strong Brand: Logo, Tagline
Crafting Your Brand’s Identity
Competitor Identification and Analysis
Creating Buyer Personas
SWOT Analysis for Informed Decision Making
Leveraging HubSpot’s Buyer Persona Creator
- Decoding Logos and their Impact
- Introduction to Canva Design Platform
- Mastering Canva’s Features
- Crafting Logos with Canva
- Bonus Tools: Remove.bg, PixlR Pexels, Freepik
- Demystifying Websites: Basics
- The Server-Client Relationship
- Hosting vs Domain: What You Need to Know
- CMS vs Framework: Making the Right Choice
- WordPress Setup and Configuration
- Designing with Elementor
- Themes, Templates & Plugins: Installation Guide
- Crafting Pages on WordPress
- Diverse Content Types: Blogs, Landing Pages, Infographics, Videos, Podcasts
- Target Audience Identification and Buyer Persona Creation
- Essential Tools for Basic Content Writing
- Steps to Create Compelling Web Content
- Common Web Content Errors to Avoid
- Crafting Website Images with Canva
- What is SEO?
- Comprehensive Keyword Research
- (LSI, Mid-Tail, Long Tail, etc)
- 360 Degrees in SEO Process & Optimizations
- SEO tools
- Writing the SEO content
- Writing SEO content
- Mastering Optimization with Yoast
- Unveiling Powerful WordPress Plugins for SEO
- Content Creation and Optimization Techniques
- Image Optimization for Enhanced SEO
- Conducting Effective SEO Audits
- Harnessing the Power of Google Search Console
- Understanding Accelerated Mobile Pages (AMP)
- Navigating the Content Marketing Process
- Exploring Ebooks, Podcasts & Content Audits
- Strategies Leveraging Google Search Console & Keyword Data
- Evergreen Content: Strategies for Creation and Maintenance
- Crafting Effective Content
- Essential Content Marketing Tools
- Mastering Headline Formulas
- Understanding Content Marketing Metrics
- Repurposing Content for Different Formats and Platforms
- Video Creation for Impactful Content
- Introduction of Social Media Marketing
- Creating a Facebook page
- Visual Identity of a Facebook Page
- Building a Strong Presence on Facebook
- Blowing away Your Competition on Instagram
- Leveraging Twitter for Social Media Marketing
- Unleashing the Potential of Instagram for Brand Growth
- Establishing a Presence on LinkedIn
- Utilizing LinkedIn’s Business Tools for Success
- Demystifying PPC Advertising
- How Does PPC Advertising Operate?
- Conducting In-Depth Keyword Analysis
- Implementing Conversion Tracking for Optimal Results
- Mastering Ad Scheduling and Location Targeting
- Identifying and Utilizing Negative Keywords
- Harnessing the Power of Ad Extensions
- Introduction to Email Marketing
- Exploring Various Email Campaign Types
- Crafting Effective Email Subject Lines
- Best Practices for Email Content
- Designing Compelling CTAs (Call-to-Actions)
- Email Design and Formatting Techniques
- Navigating Best Practices for Email
- Design and Formatting
- Understanding Sender Score for Effective Delivery
- Leveraging Mailchimp for Email Marketing Success
- Creating and Executing Email Campaigns for Growth
- Advanced Link-building Strategies
- Position Tracking for Effective Link Building
- Conducting Thorough Backlink Audits and Analysis
- Harnessing GSC Keywords for Enhanced Ranking
- Identifying Guest Blogging Opportunities
- Using Outreach for Powerful Link Building
- Unpacking Local SEO: Definition and Significance
- Optimizing Google My Business for Maximum Impact
- Building Local Citations for Improved Visibility
- Mastering Online Reputation Management
- Tools for Monitoring Online Reputation
- Strategies for Responding to Negative Reviews
- Creating Positive Content for Reputation Improvement
- Writing Reviews: Best Practices
- Site Architecture and Navigation Principles
- Advanced Techniques in Google Search Console
- Strategic Content Planning
- Effective Redirection Strategies
- Utilizing the Link Disavow Tool for Optimization
- Concept of Local SEO &Local Guides
- Fundamentals of Video Advertising
- YouTube Advertising
- Setting Up and Optimizing Video Ads
- Introduction to Local Ads
- Crafting Effective Local Ads for Maximum Impact
- Integrating Local Listings and Maps for Visibility
- Tracking and Analyzing Performance of Local Ads
- Introduction to Discovery Ads
- Creating Compelling Discovery Ads for Success
- Introduction to Facebook Ads for Targeted Advertising
- Understanding Facebook’s Array of Advertising Options
- Leveraging Targeting Capabilities for Maximum Reach
- Retargeting Ads with Precision on Facebook
- Unleashing the Power of Twitter Ads
- Advertising on the Professional Network: LinkedIn
- YouTube Channel Optimization Strategies
- Video Optimization Techniques for YouTube
- Crafting Effective Hashtag Strategies
- SEO for Videos on YouTube
- In-depth Keyword Research for YouTube
- Introduction to Google Analytics 4
- Understanding the Data Collected through Web Analytics
- Overview of Traffic Sources, User Behavior, Conversions, and More
- Analyzing Website Traffic with Google Analytics 4
- Differentiating Types of Website Traffic
- Setting Up Website Tracking for Success
- Introduction to Artificial Intelligence in Digital Marketing
- Understanding A.I.’s Impact on the Digital Marketing Landscape
- Exploring the Potential Benefits and Challenges of A.I. in Marketing
- Video Generation with the Power of A.I.
You Can Join the Digital Marketing Diploma Course if you are:
- Students/Learners – 10+2, Graduate, Post Graduate in any discipline with the drive to upskill in Digital Media
- Working Professionals – Full-time professionals who want to switch to Digital Marketing or upgrade their skills
- Businessmen/Freelancers – Entrepreneurs or Freelancers who want to reach & convert their clients through Digital Media
Ready to get started?
