Why is SEO Important For Marketing Explained

In today’s digital landscape, there is a huge chaos in getting more traffic, leads, and business sales. Many people believe that paid advertising would help them achieve all these. But wait, it won’t give your brand authority, credibility, and visibility once you stop advertising. There are many reasons to explore why is SEO important for marketing.

If you are confused about why SEO marketing is important to implement in your marketing efforts, then don’t worry, we will answer.

I hope you are a bit aware of the general facts about SEO, approximately 51% of visitors find websites through organic search (Source). Even it clears your doubts about why is SEO important for marketing.

If you still think that working with paid advertisement gives you a significant boost, then you are wrong. Explore the blog “Why is SEO marketing important” and implement the mentioned strategies immediately to grow your brand.

What is SEO?

The process of optimizing web pages to increase their visibility and ranking on search engine results pages (SERPs) is referred to as search engine optimization. The process includes a combination of work like technical optimization, on-page optimization, and off-page optimization.

After performing all these optimization techniques properly, it ensures that when people search for products, services, or information, SEO will increase the likelihood of your website appearing prominently in those results.

Staying at the top of search results is the only motive of many businesses, as it brings traffic and generates potential leads. But to offer you all these, it works with a well-defined strategy. Moving into the next section, we have explained briefly how SEO works.

How Does SEO Work?

The process begins with crawling and indexing. Firstly, the search engine algorithms crawl the web pages and then index them in their database. These algorithms analyze webpages on various factors like relevance, quality, and more and list them in the relevant databases.

Once the user searches for any query, the search engine bots start evaluating, web pages and present a list of results to the user according to their relevance.

Now many factors decide whose web page will be presented on top. It means, there are many factors responsible for the search engine ranking. A webmaster has to keep all the points in mind while designing a webpage for better visibility and high ranking. Here, we have mentioned a few important points that affect SEO ranking.

Key factors influencing SEO rankings include:

Keyword Optimization

Keywords are the foremost important factor that decides the web page ranking. It is a word or combination of words that a user uses while searching for any information on the SERP. It is recommended to evenly use the keywords throughout the website content for higher ranking. Now, why it is important for SEO because it helps crawlers or bots to understand what our page is about.

On-page SEO

All the major steps that we perform on our webpages for optimization which make them better in terms of visibility and ranking is referred to as on-page SEO. There are many elements associated with on-page like title tags, meta descriptions, header tags, keyword optimization, content quality, content relevance, and more.

Technical SEO

Making the website technically sound in terms of page load speed, mobile friendliness, navigation and more comes under technical optimization. To keep your bounce rate low and with a better user experience, you have to work on the technical SEO aspects properly.

Link Building

A strategy of adding links to your websites from another high-authority website that resonates with your business is referred to as a link-building strategy. You can work on link-building campaigns through, guest posting, contextual backlinks, and other means.

Whatever the process you adopt for link building, ensure it is relevant to your website, from high authority websites, and not a spam link. A high-quality backlink passes authority to your websites and helps you to improve your ranking.

User Experience

The last one is user experience, which is foremost important and plays a crucial role in determining website ranking. A webpage with better navigation, load speed, and content enhances the user experience, which ultimately helps in ranking.

By keeping all the points intact with your business, you can build a user and search-engine-friendly website. This helps you to rank higher and earn higher.

If you are confused at any point and want to read more basic guides on SEO then, read the given articles:

• What Is Seo & Why Is It A Steroid For Digital Marketers?
• 10 Best Seo Tools Recommended By Seo Experts

Till now, we have explained the basics of SEO, so that your concepts are clear, and you can understand why is SEO important for marketing. If you want to learn all the skills of SEO to become a trained digital marketer, then explore the courses here:

In the next section of the article, we are going to discuss Why SEO marketing is important with real-life case scenarios. This helps you to understand its core competency in ranking the website and driving traffic.

Let’s dive…….

Why is SEO Important for Marketing?

Before going into the complexities to understand Why is SEO important for marketing. Let’s see a few general facts about SEO, ranking, traffic, and leads. All these components are directly or indirectly related to SEO and SEO strategy.

Have you read the above stats related to the search and search result page? Now, ask a question yourself, are your SEO strategies meeting the criteria that help you rank higher and get more clicks?

Being a marketer, you can analyze your conditions, where your brand stands, and why SEO marketing is important for your brand. If you are not in the race for a higher ranking in SERP then, gear up yourself because approximately 49% of marketers believe that organic search gives them maximum ROI.

Now, it’s time to explore why is SEO important for marketing…….

Increased Visibility and Organic Traffic

If your website is optimized properly for search engines, then, it increases your online visibility. Once your website is more visible, there is a chance that a lot of users will come to it. Curious to know What you will achieve:

• Higher Search Rankings: Your website started ranking in the top results, making your website more visible to potential customers.
• Increased Website Traffic: Top-ranking websites get more organic traffic that accelerates lead generation speed. If the number of leads increases, then there is a chance to convert them into your paying customers, and all these reasons are responsible for a single query of why is SEO important for marketing.

Improved Brand Authority and Credibility

SEO is not only about generating more traffic to a website. It helps you to establish your brand as a trusted authority in your industry. This can be achieved with consistent visibility and through high-quality content. Let’s see how you can improve the authority and credibility of a website.

How SEO Enhances Brand Authority

• Trust and Expertise: When your keywords start ranking consistently for relevant keywords, it positions your business as an authenticated resource-gaining platform.
• Brand Recognition: Websites that rank in almost every targeted keyword started representing their brand as a trusted source. This brings a massive brand awareness.
• Customer Confidence: A general phenomenon says that a user is more likely to trust a business that appears at the top of search results.

Building Credibility Through SEO

• Content is King: Almost every SEO professional heard that content is king, but is it true? Yes, highly researched well-crafted valuable, and informative content engages more users and establishes your expertise.
• Schema Markup: In one line, you can understand schema markup as a guide that describes each unique information of your business to search engines. If you implement schema markup, then it describes your content better to search engines. This helps them to understand your business properly and increases trust.
• User Experience: Try to make your website user-friendly that gives a good experience to users, and they may turn into repeat visitors.
• Online Reviews: Lastly, online reviews affect the Google listing, which is a part of local SEO. Your reviews on Google listings, ratings, and other factors build your brand’s online reputation.

Hopefully, you get some idea of why SEO marketing is important in your business. There are many more reasons, Let’s continue to explore each one

Enhanced User Experience

SEO and user experience (UX) are intrinsically linked. A website optimized for search engines is often a website optimized for users. A website that offers a user-friendly interface gets more traffic compared to a low-quality website with a poor interface. To maintain a good user experience, follow the mentioned points:

• Relevance: A website that has quality content and prioritizes content that is relevant to user search queries is more likely to improve the user experience.
• Site Structure: SEO strategies also state that sites that have good architecture and offer easy navigation will improve the user experience.
• Page Speed: Page loading speed is the top priority in enhancing user experience.
• Mobile Optimization: Google says mobile optimization is essential for today’s users.
• Content Quality: To improve the user experience and keep them engaged, high-quality informative content is suggested to publish.

Do, you have any idea, how all these factors directly or indirectly affect overall user experience and slow down your growth? Let’s take a look at a few of the stats mentioned below:

Shocked by the stats, that’s why SEO marketing is important. Still, if you have not started working……it’s an alarming situation.

Higher Conversion Rates

A satisfied user only converts into a paying customer. A website that ranks higher in SERP attracts more users and increases the likelihood of converting those visitors into customers.

• Qualified Traffic: A visitor who comes to your websites organically has a higher chance of converting because they are already looking for such products or services that you offer.
• Lower Bounce Rates: If a user lands on your website after an organic search, have a higher chance to stay, if they find relevant content products, or services. This reduces the bounce rate of the website.

Long-Term ROI and Cost-Effectiveness

Like other marketing efforts that offer a short-term ROI. SEO aligns with long-term growth and is very cost-effective, that’s why SEO is important for marketing.

• Sustainable Growth: Unlike paid advertisement, which lasts till you pay to advertise. Once you work with SEO and your website starts ranking on top, it stays for a long time without investment.
• Higher Return on Investment: While initial SEO efforts require investment, the long-term benefits often outweigh the costs.
• Competitive Advantage: If you rank on the top, it shows your brand credibility and gives you an advantage over your competitors.

We have covered each aspect of SEO that directly or indirectly impacts your business growth. Hopefully, we have explained each concept in depth so that you can understand why is SEO important for marketing.

If still any confusion left in your mind, then clear your doubts by reading the real-life case scenario of why SEO marketing is important.

Why SEO is Important for Marketing: A Real-Life Case Scenario

Let us consider Mr.Mohan, who is the owner of a small business that sells handcrafted jewelry. We have described the challenges that Mr. Mohan is facing in scaling his business online with the SEO strategy that he can implement to resolve it.

Challenges

The business, Crafted Jewelry Pvt. Ltd has been running an online business for a long time and even maintained websites. The website is beautifully designed showcasing its unique pieces. However, the business has failed to attract customers and generate sales.

Let’s dive into the SEO solution that help you to understand why is SEO marketing important for Mr.Mohan and his team.

SEO Solution

Keyword Research: First, the marketing team of Crafted Jewelry has to identify the relevant keywords such as “handmade jewelry,” “unique jewelry,” and “custom jewelry.” Most probability there potential customers are searching with these terms. Based on research and after checking the search parameters. The team successfully set the primary keyword to target for ranking.

On-Page Optimization: After keyword selection, they are all set to optimize the website pages with product descriptions, image alt text, and website content.

Content Creation: They started a blog featuring jewelry-making tutorials, care tips, and styling advice.
Technical SEO: To make the website user-friendly, the team has worked on mobile optimization and page load speed.

Link Building: To give a boost, they started working on link building by collaborating with fashion bloggers and jewelry enthusiasts to earn backlinks.

Results

The cumulative work started delivering the results. After implementing these SEO strategies, a significant increase in organic traffic is noticed. Now, Their website is visible in SERP and even started ranking in the top positions. As a result, they saw a boost in sales, improved brand visibility, and a loyal customer base.

Now, you can understand why is SEO important for marketing from the above example.

Conclusion

There are various components of digital marketing are there, but SEO plays a vital role in business growth. If it is implemented effectively, it can drive a significant no of leads, generate traffic, and boost sales. It gives you long-term growth with a better return on investment(ROI).

Hopefully, now you don’t have any confusion to answer why is SEO important for marketing.

• About
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Priyanka Kumari

I have completed a Bachelor in Technology in 2018 and started working as a digital marketing professional. Now with 5+ years of experience contributed my expertise in driving growth for SaaS, event management, and Edtech sectors. 
Proven expertise in deploying digital marketing strategies, like SEO, content marketing, and social media. I am eager to contribute to a dynamic team and deliver exceptional outcomes.

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