4 Must Have Skills To Ace Up Your Digital Marketing Game

Given the multi-dimensional outlook of the digital marketing industry, it can be a tad bit difficult for newbies to find their track. 

Honestly, there’s a lot to grasp. 

Data Analytics, SEO, SMO, Content Marketing–these are all vital doings to get your digital game going. 

Now, you must be thinking, well I can learn all that online in a matter of months. So, what’s the big deal? 

Well, you’re not wrong. 

One can have a comprehensive idea about several facets of digital marketing by enrolling in an Digital Marketing online course. However, the catch is, digital marketing is one such arena where it is more about doing than mugging up theories. Thus, enrolling in a digital marketing institute where you can learn from the industry’s seasoned professionals is a different ballgame altogether. For what it matters, a degree or a diploma in digital marketing from a reputed institute opens up its doors towards a host of benefits: 

  • Excellent placement options 
  • A chance to master industry’s in-demand skills 
  • Extensive knowledge of key concepts and their application on a real-time basis 
  • The confidence to do things right from Day 1 
  • Adapting to the culture of working with cross-functional teams and diverse range of clients 
  • Lead a functional team in the future 

Multiple research studies suggest how forward-thinking organizations are willing to hire candidates who bring forth a fine combination of talent and technology. In other words, they prefer working with newbies with digital know-how compared to someone with just another university degree. 

In this post, we mull over 4 such must-have skills that will help level up your digital game.

Read on! 

The Power of Video Marketing

From Instagram reels to YouTube shorts, video content has taken the Internet by storm and in the coming years, the trend is just going to get bigger and better. 

Industry reports show how purchase decisions of eight out of ten people are directly affected by a brand video. According to The State of Video Marketing research, 93% of content marketers prefer using videos as a part of their marketing strategy, while another 87% believe videos make way for a positive ROI. 

Now, such statistics could be loose ends at times, given the fact that preferences vary from one individual to another. However, the point is majority of statistics point towards three key factors where videos rule the roost: 

  • Higher Search Engine Rankings 
  • Higher Conversions
  • Maximum Engagement

So, what is it about videos that makes them so popular? 

The answer is personalization and relevancy. A video enables a brand to connect with their customers on a personalized basis, where you can actually see a human face who promotes the brand and thus becomes the face of the business enabling trust and confidence. Think about TikTok and Instagram reels, and you will understand why videos are all about versatility on a cross-platform basis.

Now, although a digital marketing professional need not know how to make videos, there’s no harm if you can pick up the skill. With tools like Camtasia and Promo, there’s no stopping you from learning. As you slowly master these tools, you can gradually move a step ahead and start working with other professional tools like Adobe Premiere Pro and Apple Final Cut Pro X.

SEO and SEM-Functional Digital Marketing Starts Here 

It almost goes without saying how SEO (Search Engine Optimization) holds the key to all levels of online marketing. 

Thus, knowing the best practices and content optimization techniques are absolutely vital to plan, design, and run a successful digital marketing campaign. 

Now, it is imperative to understand that SEO and SEM are nothing but opposite sides of the same coin. However, the main point of difference is SEO focuses on optimizing a website to gain a profitable ranking organically, whereas SEM goes a step beyond with paid tactics like PPC advertising. 

However, contrary to popular belief, SEM in no way helps SEO. If you aim at a specific set of keywords and use a PPC to pull search traffic, whatever be the outcome, it does not affect your existing SEO efforts. Instead, SEO rankings come into effect by taking into consideration a truckload of factors and SEM does not form any part of it. No denying, concepts like this can only be explained better by live examples and data analytics, and this is where a digital marketing institute can help you gain the right knowledge. 

Learning to Work and Analyze Data 

No matter what level of digital marketing you refer to, analytics will always be at the center of your game. This is precisely because digital marketing decisions are always data-driven.

Using Google Analytics as a reporting and monitoring tool for your digital marketing efforts might seem pretty easy. However, gathering the right kind of info about consumer behavior and subsequent application to boost conversions is where things become tricky. 

Several businesses, the smaller ones even, generally have huge volumes of data to be tracked, and seasoned digital marketer can lead the game by using the dataset to his advantage. In other words, organizations will always be on the lookout for people with skills to read and comprehend üseful data and extract value to enhance future marketing strategy. Hence, the more innovation you bring on board to direct campaign success, the faster you will become a valuable asset to the organization.

Enrolling for a professional digital marketing course will help you learn the basics right, factor out the positives and negatives, try alternative analysis platforms and gradually master the skill of working with data.

Design Thinking Goes A Long Way 

Otherwise a fancy term, Design Thinking generally has to do with adopting a user-centered perspective (and thus more human-like) to suggest a solution for a recurring issue. 

In essence, Design Thinking directs and encourages one to think like a customer when looking to find a way to deal with large scale problems. 

According to the Interaction Design Foundation, Design Thinking includes 5 key phases, namely empathize, define, ideate, prototype, and test. And such factors seem to work well because it is wholly centered on creating the best user experience, which in turn, holds the key to a successful digital marketing campaign strategy.

Besides, Design Thinking can also be used in a non-linear way which enables one to skip all phases and directly jump to testing, only to return to a middling phase where ideas can be reconsidered. 

Both developers and designers are fond of Design Thinking as an approach. Thus, as a digital marketer, it only makes sense to grasp the concept to be insync with your team and also flex up your resume. 

It’s Time to Enroll for an In Demand Digital Marketing Certification  

Undeniably, digital marketing is a game of possibilities and IDCM’s Diploma in Digital Marketing is designed in a way that offers a comprehensive experience. Six months of personalized teaching approach with 10+ extensive modules where you get to learn from industry’s finest minds. 

Curious to know more?  Click here to get started today! 


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