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Course Overview
IDCM expert instructors have designed the Google Ads Certification Course for beginners and business enthusiasts. This Google Ads course equips you with the latest knowledge and skills needed to thrive in the world of PPC advertisement.
Enroll to scale up your knowledge, and grab the upcoming opportunity of a PPC specialist, or else accelerate your business growth by mastering Google Ads.
Who is this For?
This Google Ads Certification course is ideal for:
- Digital Marketing Professionals who are interested in learning Google Ads for career advancement.
- Business Owners seeking to accelerate their online sales through PPC.
- If you are a freelancer or entrepreneur interested in offering Google Ads services to clients.
What You Will Learn
- Fundamentals of Google Ads: Learn the basics of search engine marketing and a solid understanding of the platform’s interface and terminology.
- Keyword Research: Dive into the world of Keyword research by understanding the concept of identifying and targeting relevant keywords.
- Bid Strategies: This Google Ads course enriches you with all the bid strategies and their optimization techniques for maximum ROI.
- Ad Creation and Optimization: Learn the art of creating compelling ad copy and visuals.
- Campaign Structure and Management: Set up and manage efficient Google Ads campaigns.
- Conversion Tracking and Attribution: Accelerate your learning path by mastering how to measure campaign performance and attribute conversions accurately.
- Google Analytics Integration: This Google Ads certification course guides you through Google Analytics integration for campaign improvement.
- Advanced Features: Learn the latest performance marketing, remarketing, and audience targeting techniques in our Google Ads certification class.
- Doubt-Clearing Session: The power booster in the Google Ads course is a doubt-clearing session that resolves your queries and challenges.
Skills You Gain
- In-depth understanding of the Google Ads platform.
- Gain campaign management skills like setup, creation, and optimization through our Google Ads certification.
- Excellence in bid strategy and conversion tracking.
- Data Analysis skills for improved decision-making and campaign optimization.
Gain Specialization in Different Ads Types
This Google Ads certification course equips you with the knowledge of the following campaign types:
- Search Ads: A simple text-based ad that is displayed on Google Search results based on user-specific queries.
- Display Ads: Different ad variants like Image, text, and rich media ads which you can display on websites within Google’s Display Network.
- Video Ads: YouTube and other video platforms run video ads before, after, and in between your Video playing time.
- Shopping Ads: Emphasize your particular product with images, prices, and product details in search results.
- App Ads: Design to promote mobile app downloads and engagement.
- Performance Max: The newly launched AI-powered campaign type that automates your task of ad placement across multiple Google platforms for maximum reach.
Why IDCM for Google Ads Certification
Get extensive support through the course, once you enroll in Google Ads certification with add-on benefits of:
- Practical Training.
- Industry Expert Faculty.
- Work on Industry-Relevant Projects.
- Affordable Learning Option.
- Placement Assistance.
- Doubt-Clearing Session.
- Mock Interviews.
- Group Discussions.
- Networking Opportunities.
Google Ads Certification
Career Opportunities
A Google Ads certification allows you to join any of the given opportunities in your locality:
- PPC Specialist.
- Google Ads Specialist.
- Digital Marketing Analyst.
- Search Engine Marketer.
- E-commerce Marketing Manager.
- What is SEM ?
- Why SEM is important in Digital Marketing?
- Difference between SEO and SEM.
- Introduction of Google Ads.
- Google Ad account set up.
- Basic Understanding of Ad Structure.
- Basic understanding of Keywords.
- Importance of Keywords in Google Ads.
- Keywords Match Types.
- How to research keywords for Google Ads?
- Use of Keyword Planner Tools in Keyword Research.
- What is bidding?
- Why bidding is important?
- Different types of bidding in Google Ads.
- How to do bidding?
- Proper bidding strategy for lead generation.
- Understanding Conversions.
- Setting up Conversion Tracking
- Conversion Types.
- Conversion Optimization Strategies.
- Integration With Google Analytics.
- Campaign Objectives and Goal Setting
- Choosing the Right Conversion Actions
- Attribution Model Selection
- Landing Page Optimization for Conversions
- Campaign Budget Allocation.
- Effectiveness of Ad Extensions.
- Monitoring and Analysis
- Definition and calculation of CTR.
- Understanding conversion rate and its calculation.
- Managing and optimizing CPC for efficient budget allocation.
- Monitoring impressions and reach metrics for brand visibility and awareness.
- Strategies to improve Quality Score for better ad placements and reduced costs.
- Strategies for optimizing ad position based on campaign goals.
- Post-Session Recap and Q&A
- Doubt Resolution Demonstrations.
- General Students – 10+2, Graduate, Post Graduate in any discipline with the drive to upskill in Digital Media
- Working Professionals – Full-time professionals who want to switch to Digital Marketing or upgrade their skills
- Businessmen/Freelancers – Entrepreneurs or Freelancers who want to reach & convert their clients through Digital Media
Ready to get started?
