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Course Overview
Interested in growing your business with Facebook ads or want to elevate your Facebook marketing skills? If you are searching for these, you are in the right place. Yes, IDCM has curated the Facebook Ads course that equips you with the right skills and knowledge needed for effective Facebook advertising.
This Facebook marketing course is designed under expert guidance to fulfill the demands of both beginners and marketing professionals.
Who is this for?
- Students: Beneficial for those wanting to grow their career in paid advertising and needing more experience.
- Business owners: This Facebook ads course is recommended for every business owner who wants to learn the art of lead generation and sales through Facebook.
- Entrepreneurs: If you have just started your business and are looking for brand awareness, then this Facebook marketing course will help you in the same.
- Freelancers and Marketing Professionals wanting to expand their skill set.
How a Facebook Marketing Course Helps Students and Businesses
Students
Students after learning Facebook marketing can work as freelancers and start their ventures. Even they can join the digital marketing industry as a social media marketer.
Currently, the industry needs Facebook ads experts, which opens approximately, 29848 openings in the market, according to naukri.com only.
Businesses
A Facebook ads course can help business owners increase leads and sales. Businesses can increase their brand visibility and reach through Facebook marketing. Now, it’s a good time to start investing your time in learning Facebook marketing, which boosts your business growth.
What you’ll learn
- Ad Account Setup & Basic Understanding of Ad Structure: This Facebook Ads course helps you to learn the basics of ad account setup and how to design the ad structure.
- Complete Campaign Setup: Gain the skills of designing compelling ad copy, setting campaign budgets, and optimizing your bids for maximum reach and conversions. This Facebook marketing course equips you with all the necessary skills.
- Various Metrics to Measure Performances: Learn data analysis skills for campaigns like impressions, clicks, conversions, and cost-per-acquisition (CPA) that help you to measure a campaign’s success.
- Doubt-Clearing Session: The most important segment of the Facebook ads course is the doubt-clearing session. This allows you to ask any questions you have throughout the course.
Skills you learn
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- Crafting and executing winning campaigns: Learn the art of strategic campaign planning respective to your business objective.
- Audience targeting: By joining the Facebook ads course, you can refine your targeting skills. Yes, the course helps you to learn how to reach the right people at the right time.
- Creative development: Yes, the Facebook marketing course focuses on elevating your creative skills. You can create compelling ad copy that grabs attention and drives results.
- Data analysis and optimization: The most important section of the course, which equips you with the skill of data analysis. You can optimize your campaign to get maximum ROU by monitoring campaign performance and analyzing data.
Why IDCM For Facebook Ads Course
- Affordable Learning Option.
- Doubt-Clearing Session.
- Mock Interviews.
- Group Discussions.
- Networking Opportunities.
Facebook Ads Certification
Career Opportunities
After completing the Facebook marketing course, you are eligible to apply for:
- Paid Media Specialist
- PPC Specialist
- Social Media Marketing Manager
- Marketing Consultant
- Introduction to Basic Ad Manager
- Ad account set up.
- Basic understanding of Ad Structure
After completing this module, you will be capable of independently setting up and managing ad campaigns. Even this will create a strong knowledge base that you can utilize further for exploring more complex ad strategies.
- How you can define Ad Objective?
- How to set target audience?
- How to define ad budget?
- Ad Placement
- Different types of Ad Formats
This module prepares you to effectively manage campaign structuring, audience targeting, budget allocation, ad placement, and ad format selection. All these strategies can be applied to campaign optimization, which helps you save your resources and budget to generate maximum ROI.
- Tracking and Measurement
- Custom Conversions
- Bid Strategy
- Ad Set Optimization
The third module will guide you in campaign tracking, conversion optimization, bid management, and ad set optimization. After learning this, you are all set to start your Facebook ad campaign.
- Post-Session Recap and Q&A
- Doubt Resolution Demonstrations.
The last session is completely designed for discussion. Yes, if there are still any doubts or confusion, you can ask the faculty.
- General Students – 10+2, Graduate, Post Graduate in any discipline with the drive to upskill in Digital Media
- Working Professionals – Full-time professionals who want to switch to Digital Marketing or upgrade their skills
- Businessmen/Freelancers – Entrepreneurs or Freelancers who want to reach & convert their clients through Digital Media
