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Course Overview
Accelerate your career with a digital marketing certification course. Designed by expert instructors that cover the latest industry trends, practical training, real-world case studies, and more. This digital marketing course with a certificate program covers all essential aspects of digital marketing, from SEO and content creation to social media and paid advertising.
This digital marketing certification course is a perfect fit for business owners who are looking to grow online and students who want to grow careers in digital marketing.
Why Digital Marketing Certification?
A digital marketing certification course opens the door to a thriving career. In the growing digital landscape, every company needs sound professionals with a solid understanding of online marketing. If you want to stay ahead in your career or with your competitors, you must join a digital marketing course with a certificate program.
Checkout What it Offers:
- Enhanced Job Prospects: Become a top applicant with the most in-demand skills.
- Career Advancement: If you are a freelancer or beginner, digital marketing certification can push you to higher-level digital marketing roles.
- Higher Earning Potential: A certified digital marketer has the right skill set and knowledge that command attractive salaries.
- Entrepreneurial Opportunities: Looking to start your digital marketing firm, join the digital marketing certification course to learn in-depth concepts that help you to start.
- Stay Ahead of the Curve: It always helps you to stay one step ahead, whether it’s your career or business.
Who Can Join?
We invite diversified audiences to join the digital marketing certification course that includes:
- Aspiring candidates who want to become digital marketers.
- Entrepreneurs and business owners
- Digital marketing professionals who want to upgrade their skills and knowledge.
What You Will Learn
- Foundations of Digital Marketing: The course starts with the basic concepts of marketing, digital vs traditional marketing, components of digital marketing, and more.
- Brand Building: Learn how to build and grow your brand with basic elements like a logo, tagline, SWOT analysis, and buyer persona creation.
- Canva: This digital marketing certification course equips you with graphic designing skills by using Canva.
Website Development: Get an in-depth understanding of website development that teaches you about hosting vs domain, CMS vs framework, WordPress setup, and customization. - Web Content Creation: Learn about the various types of content like blogs, landing pages, infographics, and more. Master the art of creating engaging content by using different tools.
- Search Engine Optimization (SEO): From keyword research to SEO audits, gain the skills to optimize your website and content. Explore tools like the search console, Yoast, and more.
- Content Marketing: This course helps you learn how to promote your content, use content marketing tools, conduct content audits, and more.
- Pay-Per-Click (PPC) Advertising: This digital marketing certification course also increases your skills in PPC ads.
- Social Media Marketing: Accelerate your social media advertisements by learning social media marketing to build brand awareness and engage with audiences.
Skills You Gain
Ready to excel in your knowledge by acquiring different skills with this digital marketing certification course:
- Digital Marketing Strategies
- Digital Marketing Tools Utilization
- Data Analysis Skills
- Optimization Techniques for both Paid and Organic Search
- Data-Driven Decision Making Skills
Why Choose IDCM for the Digital Marketing Certification Course?
- Industry Expert Faculty
- Flexible Learning
- 20+ Digital Automation Tools
- 15 LIVE Projects
- 100% Practical Training
- Mock Interview Sessions
- Personality Development Sessions
- Flexible Learning
- Mock Interviews.
- Group Discussions.
Digital Marketing Certification
Job and Industry Growth
Once you complete the digital marketing certification course you have the right skill set to apply for the 158177 job opening on Naukri.com only.
The industry is growing rapidly, with an approximate CAGR of 12%. Incredible growth that opens many opportunities and scope in the coming future.
Career Opportunities
With a digital marketing certification, you can explore various career paths, including:
- Digital Marketing Analyst
- Digital Marketing Manager
- SEO Specialist
- Social Media Manager
- PPC Specialist
- Content Marketing Manager
- Web Analyst
- Grasp the Basics of Marketing
- Unravel the 4P’s of Marketing
- Digital vs Traditional Marketing: Decoded!
- Explore Various Digital Marketing Channels
- Digging Deeper into Components of Digital Marketing
- Navigating the Buyer’s Journey
- Elements of a Strong Brand: Logo, Tagline
- Sculpt Your Brand’s Identity
- Identify Competitors and Analyze
- Creating Target Personas
- SWOT Analysis for Informed Decisions
- Unleash HubSpot’s Buyer Persona Creator
- Demystify Logos and their Influence
- Introduction to Canva Design Platform
- Master Canva’s Features
- Design Logos with Canva
- Bonus Tools: Remove.bg, PixlR Pexels, Freepik
- Understand Website Basics
- The Dynamic of Server-Client Relationship
- Hosting vs Domain: A Guide
- CMS vs Framework: Making the Right Choice
- WordPress Setup and Customization
- Design with Elementor
Themes, Templates & Plugins: A Hands-on Guide - Craft Pages on WordPress
- Dive into Diverse Content Types: Blogs, Landing Pages, Infographics, Videos, Podcasts
- Identify Your Audience and Create Buyer Personas
- Essential Tools for Simple Content Writing
- Steps to Create Engaging Web Content
- Avoiding Common Web Content Pitfalls
- Craft Website Images with Canva
- Comprehensive Keyword Research
- Master Optimization with Yoast
Unveil Powerful WordPress Plugins for SEO - Content Creation and Optimization Techniques
- Image Optimization for Enhanced SEO
- Conduct Effective SEO Audits
- Harness the Power of Google Search Console
- Understanding Accelerated Mobile Pages (AMP)
- Navigate the Content Marketing Process
- Explore Ebooks, Podcasts & Content Audits
- Strategies Leveraging Google Search Console & Keyword Data
- Evergreen Content: Creation and Maintenance Strategies
- Craft Effective Content
- Essential Content Marketing Tools
- Master Headline Formulas
- Understand Content Marketing Metrics
- Repurpose Content for Different Formats and Platforms
- Create Impactful Videos with Repurposing
- Build a Robust Presence on Facebook
- Dominate Instagram for Your Brand
- Leverage Twitter for Social Media Success
- Tap into Instagram’s Growth Potential
- Establish Your Presence on LinkedIn
- Utilize LinkedIn’s Business Tools for Leads, Revenue and More.
- Demystifying PPC Advertising
- How PPC Advertising Works
- In-Depth Keyword Analysis
- Implement Conversion Tracking for Optimal Results
- Master Ad Scheduling and Location Targeting
- Identify and Utilize Negative Keywords
- Amplify Your Ads with Ad Extensions
- General Students – 10+2, Graduate, Post Graduate in any discipline with the drive to upskill in Digital Media
- Working Professionals – Full-time professionals who want to switch to Digital Marketing or upgrade their skills
- Businessmen/Freelancers – Entrepreneurs or Freelancers who want to reach & convert their clients through Digital Media
