Marketing has changed a lot in the digital age. Businesses now use the internet, social media, and e-commerce to reach their customers and sell their products and services. The process of reaching out to customers through digital platforms and selling products or services is called digital marketing.
Nowadays, a day most industries use digital marketing platforms to target their customers. Thus there is a high demand for skilled digital marketers. This guide will teach you the best ways to learn digital marketing so you can get a job in this field.
Before moving on to the different ways to learn digital marketing. Let’s understand first What is digital marketing.
Table of Contents
- What is Digital Marketing?
- Learning Paths in Digital Marketing
- Skills that Every Digital Marketer Must Know
What is Digital Marketing?
Digital marketing is a way to promote products, services, or brands online. It uses digital channels and technology to reach and connect with people who might be interested in what you have to offer.
Digital marketing includes many different strategies and tactics, such as:
- Content marketing: The process of creating and sharing valuable content to attract targeted customers and engage them.
- Social media marketing: The only platform where you can directly connect and engage with customers.
- Email marketing: You can use this method to send emails to potential and existing customers. You can target both audiences to promote your products or services.
- Search engine optimization (SEO): The process of Optimizing your website and content so that it ranks higher in search engine results pages (SERPs) is called SEO. This method will help you to engage with most of the audiences that are searching for products/services that you are offering.
- Pay-per-click (PPC) advertising: If you have a budget, then PPC is the best option for you. You can run and display your ads in multiple Google and their partner platforms when people search for relevant keywords.
The main objective of digital marketing is to use digital platforms and tools to:
- You can drive traffic to your website or landing page
- You can generate leads from potential customers
- You have the opportunity to increase sales of your products or services
- You can create brand awareness
Hope now you have basic knowledge of digital marketing. Now if you are interested in exploring a career in digital marketing then keep reading. Here we will explain to you the best ways to learn digital marketing both online and offline platforms.
Learning Paths in Digital Marketing
Digital marketing offers a variety of learning paths to suit different interests and goals. This means that there are many different ways to learn digital marketing. You can choose the best platform to learn digital marketing depending on your interests and what you want to achieve.
Online Courses and Certifications
The best way to learn digital marketing is by joining Online courses and certification programs. This is a great way to learn digital marketing at your speed. Here are some reputable platforms and courses to consider:
Google Digital Garage: You can learn from Google’s free digital marketing courses. The course will teach many topics of digital marketing from the basic level to advanced. They have designed their modules that are easy to understand and learn.
Coursera and edX: Both of these online learning platforms partner with top universities and institutions to offer comprehensive digital marketing courses. For example, you can enroll in the “Digital Marketing Specializations” on Coursera or the “Digital Marketing MicroMasters” on edX.
HubSpot Academy: HubSpot an another platform that offers many free courses and certifications. It includes inbound marketing, content marketing, email marketing, and more. Their certifications are highly respected in the industry.
Offline Course and Certifications
Many institutes are offering classroom courses on complete digital marketing. You can join those institutes and learn digital marketing from basic to advanced levels. These institutes not only equip you with the fundamental concepts but will give you live practical training. Let’s check out the few institutes mentioned below for both online and offline courses.
In addition, it comes with 100% Placement Assistance, 3 3-month paid internships, and mock interview sessions. You can learn 30 + digital automation tools.
Digital Vidya: Digital Vidya offers excellent digital marketing training programs in India. It has years of experience helping students and professionals learn about digital marketing.
If you are looking for more institutes to explore then read
BEST DIGITAL MARKETING INSTITUTES 2023
YouTube Tutorials and Webinars
The most popular video platform that is widely used by digital marketers. There are many renowned digital marketing experts and companies who create and share their knowledge through YouTube. Here are some popular YouTube channels to check out:
- Neil Patel: Neil Patel’s channel covers a wide range of digital marketing topics, including SEO, content marketing, and social media strategies.
- Moz: Moz’s Whiteboard Friday series offers in-depth explanations of SEO concepts and strategies.
- Backlinko: Brian Dean’s channel focuses on SEO techniques, link building, and content marketing.
- SEMrush: SEMrush’s webinars provide insights into SEO, PPC, content marketing, and competitive analysis.
If you are a reader and love to read books, ebooks, and podcasts then for sure you will like the next part.
Blogs and Podcasts
Reading industry blogs and listening to podcasts are great ways to stay up-to-date on the latest digital marketing trends. Here are some blogs you can follow:
- Moz: Moz’s blog covers SEO, content marketing, link building, and industry news. They often share practical guides and best practices.
- HubSpot Blog: HubSpot’s blog provides valuable insights into inbound marketing, sales, and customer service.
- Search Engine Journal: SEJ offers a mix of news, guides, and expert opinions on SEO, PPC, social media, and content marketing.
- Content Marketing Institute: This blog focuses on content marketing strategies, best practices, and case studies.
- Marketing Over Coffee: A weekly podcast that discusses marketing news, trends, and strategies in a casual, conversational format.
- Online Marketing Made Easy: Hosted by Amy Porterfield, this podcast focuses on online marketing strategies, list building, and course creation.
- Marketing Smarts: MarketingProfs’ podcast features interviews with marketing experts, covering a wide range of topics and trends.
If you are interested in learning more about digital marketing then read these articles:
4 Must-Have Skills to Ace Up Your Digital Marketing Game
How AI is Shaping The Future Of Digital Marketing
Social Media and Networking
Learning digital marketing is more than just gaining knowledge. It’s also about building relationships and networking within the industry. Here are some tips on how to leverage social media and professional networks to do that:
- Join LinkedIn and Facebook groups:
There are many professional digital marketing groups on platforms like LinkedIn and Facebook. You can join these groups and discuss with the other members about industry news, new updates, job opportunities, and more.
Some popular groups include “Digital Marketing,” “Content Marketing Institute,” and “Digital Marketing Mastermind.”
- Follow digital marketing influencers on Twitter:
Twitter is a great platform to follow digital marketing influencers, agencies, and professionals. After joining you can follow different experts in the industry to get real-time updates, news, and trends.
Some influential digital marketers to follow include Neil Patel, Rand Fishkin, and Ann Handley.
While theoretical knowledge is important, practical experience is just as important in digital marketing. Here are some ways to gain hands-on experience:
Create your website or blog.
The best way to learn is by doing practice and learning from mistakes. Yes, you can do this by creating your websites, publishing content, and experimenting with different digital marketing techniques. You’ll learn by doing and by tracking the results.
Manage social media accounts.
Set up and manage social media accounts for your brand or a hypothetical business. Create content calendars, engage with followers, and analyze performance metrics. It will help you to learn social media marketing with data.
Run Google Ads and Facebook Ads campaigns.
Consider setting up and managing Google Ads and Facebook Ads campaigns. This practical experience will help you understand paid advertising, targeting, and campaign optimization. Be prepared to experiment and learn from your ad performance.
Get an internship or freelance work.
If you want to learn under expert guidance then join the internships, work as a freelancer, or join part-time opportunities. It will give you real-world experiences in learning digital marketing skills. These roles will give you exposure to actual client projects and campaigns.
Online Communities and Forums
Online communities and forums provide valuable opportunities for learning and networking. Here are some platforms to explore:
Reddit is a website where people can discuss different topics. There are many digital marketing communities on Reddit where professionals and beginners can have discussions, share insights, and ask for advice. Some popular subreddits include r/digitalmarketing and r/SEO.
Quora is a website where people can ask and answer questions. The best place to ask different queries about digital marketing from experts in the field. You can also follow relevant topics and engage in discussions to learn more about digital marketing.
- Specialized Forums :
There are many specialized forums for digital marketing, such as the Moz Community, Warrior Forum, and Digital Point. These forums offer a lot of information, discussions, and resources on digital marketing topics.
Analytics and Tools
Data analysis is a very important part of digital marketing. To learn this completely you have to learn the different analytics tools and marketing automation software. Here we have mentioned below a few tools:
- Google Analytics:
Google Analytics is a powerful tool for tracking website traffic, user behavior, and conversions. If you want to be a champion of digital marketing then you must learn how to use Google Analytics. It will help you to get your customer’s insight that ultimately helps you to achieve your goal.
- Google Ads and Facebook Ads:
If you plan on using paid advertising, you need to learn how to use Google Ads and Facebook Ads. This includes learning about keyword targeting, ad creation, and campaign optimization.
- SEO Tools :
SEO tools like Moz, SEMrush, Ahrefs, and Screaming Frog can help you with keyword research, backlink analysis, and competitor research. These are all important skills for digital marketers to have.
Digital marketing is a dense river you can dive deeper to explore the new advanced skills. We have tried to explain to you the best ways to learn digital marketing and become experts in the field.
But still, if you want to explore the courses then check out the courses here
Explore Digital Marketing Courses
Be confident! Learn Digital Marketing from Industry Experts
|Diploma in Digital Marketing||Advanced Diploma in Digital Marketing|
Online Marketing Communities
- Online marketing communities can be a great way to learn, get help, and connect with other digital marketers. Here are a few communities to consider:
- Moz Community: The Moz Community is a hub for SEO and digital marketing professionals. It offers discussion forums, Q&A sessions, and valuable resources.
- Warrior Forum: The Warrior Forum is a platform where internet marketers discuss strategies, share experiences, and offer advice.
- Digital Point: Digital Point features forums on various digital marketing topics, including SEO, social media, and affiliate marketing.
- Staying Updated: Digital marketing is always changing, so it’s important to stay up-to-date on the latest trends, algorithm changes, and best practices. Here are a few ways to do that:
Subscribe to newsletters.
There are many great newsletters from industry leaders, marketing blogs, and software providers. You can Subscribe to these newsletters which will give you the latest updates and news that you can get directly by mail.
Attend webinars and conferences.
There are many conferences and webinars organized by different companies and digital marketing experts. You can take part in these types of programs and learn from experts. Even it will allow you to network with other digital marketers.
Follow influential figures on social media.
There are many great digital marketing experts and thought leaders on social media platforms like Twitter and LinkedIn. Following these people will help you stay up-to-date on the latest industry news and insights.
Till now we have explained to you the best ways to learn digital marketing. Let’s move and know what are the skills you need to become a perfect digital marketer.
Skills that Every Digital Marketer Must Know
In the ever-changing digital industry, you must possess the 5 essential digital marketing skills: Search Engine Optimization & Search Engine Marketing
SEO and SEM are two ways to get your website to the top of search engine results pages. SEO is free, but it takes time to see results. SEM is paid, but you can see results immediately. Both SEO and SEM are important skills for businesses to have. They can help you reach more potential customers and grow your business.
8 out of 10 people tend to purchase a product after watching a brand’s video. As per the State of Video Marketing Research, 93% of marketers state that video marketing is a crucial part of their strategy. 87% of them reported it to be a high return on investment. Not only that, people tend to trust brands by the face used to promote it.
Content marketing is a way to build trust with your customers, teach them about your products or services, and get more visitors to your website. You can do content marketing by writing blog posts, creating videos, or making podcasts.
The main goal is to create content that matches searchers’ intent. If they will find your content relevant and useful then it will give you a boost.It is an important skill that every business should learn to engage with their targeted audiences and to grow their business.
Data analytics lies at the heart of digital marketing and will drive you to make better decisions. You can monitor the performance with tools such as Google Analytics, Semrush, and many more.
That is why, as a digital marketer, you must know how to leverage data. Companies will want to hire people who not only can extract customer insights for driving business growth but strategies accordingly.
Digital marketing is a rewarding field, but it requires dedication, continuous learning, and a passion for innovation. digital marketing is not a one-size-fits-all approach. The best strategies for one business may not work for another. It’s important to be adaptable and creative in your approach.
With hard work and dedication, you can become a successful digital marketer and contribute to the success of businesses in the digital age.
Frequently Asked Questions
Digital marketing courses focus on aspects such as SEO, Email Marketing, Social Media Marketing, Content Marketing, Web-Development, and many more.
There are no such eligibility requirements for a digital marketing course. Anyone can join the course with a minimum qualification of 10+2, graduation, or relevant educational qualification from a reputed institution.
Yes, anyone can take a digital marketing course online.
Yes, anyone can learn digital marketing as the courses spans from 6 months to a year.
Yes, it is a high paying job. Some of the career opportunities in the digital marketing domain are – digital marketer, SEO specialist, content writer, Social media marketer, PPC marketer, etc.
You can learn Digital Marketing from the Institute of Digital & Content Marketing.
You can practice Digital Marketing with the use of 30 + Digital Automation tools that you will have access to when you enroll in a course in IDCM.
Learning SEO is easy when you are taught by experts in IDCM.
Yes, you do not need a degree to enroll in a Digital Marketing course.
Freshers in the digital marketing domain make around 3-4 Lacs per annum