{"id":68,"date":"2021-12-09T16:38:21","date_gmt":"2021-12-09T16:38:21","guid":{"rendered":"https:\/\/demo.myidcm.com\/blog\/digital-marketing-training-institute\/"},"modified":"2025-05-24T09:40:21","modified_gmt":"2025-05-24T09:40:21","slug":"digital-marketing-training-institute","status":"publish","type":"post","link":"https:\/\/www.myidcm.com\/blog\/digital-marketing-training-institute","title":{"rendered":"A Free Online Digital Marketing Course Vs A Digital Marketing Training Institute: A Stand-Off"},"content":{"rendered":"<p>What happens when you pit an online course versus a digital marketing training institute? If your answer is\u2014chaos, then you dear reader, are on-spot! There was a time when we had classrooms and schedules to follow. Sitting at home and studying at your own time was a fantasy of the highest order. Meanwhile, within a country that shall not be named, a single organism was working on reversing the tables.<\/p>\n<p>In three months, going to a classroom was a luxury. Although, in the middle of time, there existed a field named digital marketing. It is the hero of this story who was slowly gaining recognition. Subsequently, with this pandemic, the demand for digital transformation burst through the roof! Likewise, the need for a digital marketing training institute increased.<\/p>\n<blockquote><p><b><i>There must have been online digital marketing courses to fill the gap, right?\u00a0<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Well, yes, but what gap are we talking about here? Is it the <\/span><\/i><b><i>Skill Gap<\/i><\/b><i><span style=\"font-weight: 400;\"> or the <\/span><\/i><b><i>Education Gap<\/i><\/b><i><span style=\"font-weight: 400;\">? Or is it the<\/span><\/i><b><i> Learning Gap<\/i><\/b><i><span style=\"font-weight: 400;\">? <\/span><\/i><\/p><\/blockquote>\n<p>It must be kept in mind that many were forced to take their livelihoods online, and learning had to follow suit. Yet, 2020 saw a whole bunch of people losing their jobs. Why was that? We answer this question later in this article. Although, we take a first-hand look at what led to the rise of the <a href=\"https:\/\/www.myidcm.com\/\">digital marketing training institute<\/a> and why you need one too!<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-weight: 400;\">Digital Marketing: A Rewind<\/span><\/h5>\n<p>Digital transformation is undoubtedly one of the fastest-growing sectors of employment. In our years of existence, we have seen a triple-fold growth in the need for skilled digital marketers. Yet, digital marketing itself could not be contained or limited to a single curriculum back then. When\u2019s it? We are talking about the 2010 era. The Google Algorithm was pretty loose, and having a website was just enough. The E-Commerce giants were growing, and there weren\u2019t enough people buying online.<\/p>\n<p><b>Cut to 2020<\/b><span style=\"font-weight: 400;\">\u2014Everything here is chaos. Right in the middle of it is a workforce that does not have the required training to work online. <\/span><i><span style=\"font-weight: 400;\">So, what do you do with a workforce that can\u2019t work online? (and there was no offline)<\/span><\/i><b>\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">You lose jobs.<\/span><\/i><span style=\"font-weight: 400;\"> This means a digitally ready workforce became highly in demand. Digital Marketing is a feather in the proverbial hat that is your career. That is why you need a digital marketing training institute.<\/span><\/p>\n<div class=\"block\">\n<table style=\"padding: 0; border: 0!important;\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"padding: 0; border: 0!important;\" colspan=\"2\" align=\"center\">\n<h4 style=\"background: #3E4095; color: #fff!important;\">Grow Your Digital Marketing Skills<\/h4>\n<h5 style=\"font-size: 17px!important; color: #3e4095;\">Learn Practical with Expert Instructors<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0!important;\" colspan=\"2\" align=\"center\"><a class=\"btn btn-primary\" style=\"color: #fff!important; text-decoration: none!important; font-weight: 700!important;\" href=\"https:\/\/www.myidcm.com\/courses\/diploma-in-digital-marketing\" target=\"_blank\" rel=\"noopener\">Diploma Course<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0!important;\" colspan=\"2\" align=\"center\">More Learning Options for you:<br \/>\n<a href=\"https:\/\/www.myidcm.com\/courses\/advanced-digital-marketing-course\" target=\"_blank\" rel=\"noopener\">Advanced Diploma Course<\/a> | <a href=\"https:\/\/www.myidcm.com\/courses\/facebook-ads-course\" target=\"_blank\" rel=\"noopener\">Facebook Ads Certification<\/a> | <a href=\"https:\/\/www.myidcm.com\/courses\/digital-marketing-certification-course\" target=\"_blank\" rel=\"noopener\">Certification Course<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h5><span style=\"font-weight: 400;\">Why Do Digital Marketing Training Institutes Make All The Difference?<\/span><\/h5>\n<p>If you are thinking\u2014 I don\u2019t need digital marketing training or a digital marketing training institute.\u00a0 I specialize in this, and I studied that! Let us correct you because digital marketing surrounds your life, and you are not aware of it. Marketing and its concepts remain pretty much the same, yet adding a digital prefix to the word marketing changes everything we know about Marketing. Even though the basics apply, the behaviors of consumers change.<\/p>\n<p>If you have realized what we are trying to draw out of this story, Kudos to you! If you have not, let us tell you that digital marketing needs special attention and ultimate mastery.<\/p>\n<p>Remember, we asked you a question\u2014 What Gap? Skill, Education, or Learning?<\/p>\n<p>Well, we answer this and settle this, in a stand-off between Online Courses vs Digital Marketing Training!<\/p>\n<p>There exist three kinds of gaps in the employability of the people in India. The First is the Skill Gap, the second is the Education Gap, and the third is the Learning Gap.<\/p>\n<h6><span style=\"font-weight: 400;\">The Skill Gap: Explained<\/span><\/h6>\n<p>To understand the skill gap, you have to take a look back at the pandemic. When Covid-19 caused massive lockdowns:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No generation was adequately prepared to handle what was to follow.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is sufficient to draw a summary that everybody suffered.\u00a0<\/span><\/li>\n<\/ul>\n<p>The only people who did not suffer severely were digital marketers. However, they had to upskill.<\/p>\n<p>It must be kept in mind that digital marketing was simply a module in a Master of Business Administration Degree Course. Yet, the whole MBA Curriculum was forced online. People who were Digital Marketers before 2020 operated on experience and core learning. They might have been hired originally with their business degrees and their online degrees.<\/p>\n<p>However, their hands-on experience made all the difference. When the demand for a skilled workforce arose, there weren\u2019t enough qualified people to handle the demands of an industry that changed every day. The parameters of the Key Performance Indicators and the core concepts change with each Google algorithm update.<\/p>\n<h6><span style=\"font-weight: 400;\">The Education Gap<\/span><\/h6>\n<p>It is no secret that there aren\u2019t enough people qualified to work in India. This happens solely because higher education isn\u2019t a priority in a country whose majority of the population lives in the agricultural sector. Thus, there exists a large number of people; who don\u2019t continue their education after passing their 10+2 Exams. Currently, the <span style=\"font-weight: 400;\">definition of literacy<\/span><span style=\"font-weight: 400;\"> in India is a person above the age of seven who can read as well as write in any language. This explains in one sentence the kind of ever-widening gap between education and skills.\u00a0<\/span><\/p>\n<p>However, there has been active adoption of education. The Indian government is actively working on several <span style=\"font-weight: 400;\">outreach programs <\/span><span style=\"font-weight: 400;\">like Skill India and the NSDC.\u00a0<\/span><\/p>\n<p>The path to closing the gap is a Herculean task. Yet, a digital marketing training institute is one step forward in the pathway to closing the education gap.<\/p>\n<h6><span style=\"font-weight: 400;\">The Learning Gap<\/span><\/h6>\n<p>This is a gap that can only be explained by taking a look at 2019. Online Programs and Distance Learning were concepts that were familiar to people working jobs. Yet, to the masses, this mode of learning was completely unfamiliar. Thus, when the shift happened, everything crashed. People came out bearing certificates, but learners suffered. Grades rose, but according to a report, <a href=\"https:\/\/www.dw.com\/en\/india-covid-dashes-career-hopes-for-young-graduates\/a-58263612\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">everyone faces unemployment in some form or another.<\/span><\/a><span style=\"font-weight: 400;\"> Fresh Graduates are viewed as a result of a system that lets off everyone easily.\u00a0<\/span><\/p>\n<p>To make the rotten icing of a rotten cake, COVID-19 is an ever-present hurdle. People do not possess the required skills or degrees, and the inability to learn makes it a greater challenge. People who could not afford the internet had to buy devices and go online to learn.<\/p>\n<p>The need for hands-on training was always present. The pandemic did not change that fact. However, there is a silver lining, and digital marketing training institutes have a huge role to play.<\/p>\n<h5><span style=\"font-weight: 400;\">A Silver Lining: A Tale of Digital Marketing Training Institute<\/span><\/h5>\n<p>The silver lining comes in the form of sectors that grew despite the pandemic. Those sectors were: a) BFSI b) Digital Transformation<\/p>\n<p>Digital Marketing is a large part of Digital Transformation. The pandemic caused a rethink for most businesses that used to outsource their digital marketing requirements to agencies. Platforms like Upwork and Fiverr have seen a burst in terms of marketers and small to large businesses trying to get their digital marketing jobs done.<\/p>\n<p>However, the number of in-house digital marketing departments is increasing. It is undeniable that every institution needs a digital marketing department. What can take you there? A free digital marketing course or a digital marketing course with placement from a digital marketing training institute?<\/p>\n<h5><span style=\"font-weight: 400;\">An Online Course And A Digital Marketing Training Institute Walk Into A Classroom | What Happens Next?<\/span><\/h5>\n<p>This is the moment we have all been holding our breath for. On one corner stands celebrated and established gunfighter named Free Online Digital Marketing Courses. On the other corner stands a once-famous samurai named a digital marketing training institute.<\/p>\n<p>It is said that it is never ideal to bring a knife to a gunfight. Although no one said anything about a Samurai with a sword? The showdown begins, and in an instant, the gunfighter misses all the shots he takes as the digital marketing training institute takes cover and works to launch a surprise attack.<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Soon enough, the samurai executes his plan and emerges as the victor. What should not have happened has happened.\u00a0<\/span><\/p>\n<p><b>The cost heavy digital marketing training institute wins against the free version. Why did that happen?<\/b><\/p><\/blockquote>\n<h5><span style=\"font-weight: 400;\">Analyzing The Outcome Between A Digital Marketing Training Institute vs. a Free Online Digital Marketing Course<\/span><\/h5>\n<p>It is simple enough when the outcomes are measured after taking the moves of each respective fighter into account. For example, the gunfighter misses all the shots because most online courses in a classroom don\u2019t work. Or for that matter, most online courses do not offer personalization. Simultaneously, a digital marketing training institute designs its courses based on the actual needs of a learner. The advantages of live training(online\/classroom) can never be downplayed.<\/p>\n<p><b>Before the pandemic, digital marketing training institutes took personalization to a new level. Although with the pandemic personalization went online after the pandemic. <\/b><span style=\"font-weight: 400;\">Most assume that digital marketing course fees from a digital marketing institute are quite high, but that is a misconception.<\/span><i><span style=\"font-weight: 400;\"> Most global online courses are wildly expensive.<\/span><\/i><span style=\"font-weight: 400;\"> Although, these courses are all pre-recorded, and offer little to no personalization.\u00a0<\/span><\/p>\n<p>Thus let\u2019s draw out a tab between the advantages and disadvantages of a digital marketing training institute and an online course.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Free Online Courses<\/b><\/td>\n<td><b>Digital Marketing Training Institute<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u2714\ufe0f Cheap And Fast To Consume<\/span><\/td>\n<td>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Offers Personalization<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Live Videos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f The Latest Updates Are Included<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f 1:1 Student To Mentor Ratio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Internship And Placement Support<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Knowledge Is Tested Thoroughly<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Dedicated Placement\/Doubt Support<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Physical Locations to Knock On<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u274c Offers No Personalization<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c Pre-Recorded Videos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c Remains Outdated\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c No Internship Or Placement Support<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c No Student To Mentor Ratio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c Lack of Physical Locations<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c No Proper Test Of Knowledge<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u274c Relies On Students To Learn On Their Own<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u274c Cost Heavy<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>We hope we have made the advantages of a digital marketing training institute clear. If you are looking for a digital marketing training institute that fulfills all of the checkboxes above, look no further. <a href=\"https:\/\/www.myidcm.com\/\"><span style=\"font-weight: 400;\">Know more!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when you pit an online course versus a digital marketing training institute?<\/p>\n","protected":false},"author":2,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Training Institutes vs Free Online Course<\/title>\n<meta name=\"description\" content=\"Who wins in a battle between an online digital marketing course and a digital marketing training institutes? 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