The Best SEO Courses For 2023: A Page From The SEO Executive’s Diary

SEO is not rocket science. That is the most important factor to keep in mind. Although that does not mean it is easier than learning your ABABCDsHonestly speaking, SEO is tough, but not impossible to attain. As one of our instructors says— SEO is simply a way of getting found online. In fact, digital marketing itself is a way of getting found online. Although, if that statement was enough, we would have ended the article right here. Unfortunately for all of us, SEO is not just getting found online. 

For beginners, that can be a way to look at SEO (in order to understand it). Since you are here to find information on what the best SEO Courses are, we thought it would be wise to tell you about what your job might be like in the SEO Field. To explain better, we thought it would be better to tell you what an SEO Executive does. 

The Best Free SEO Courses For 2022

There are a lot of free and paid alternatives when it comes to learning SEO. In fact, there are over 10 best free SEO Courses in 2021. Although, it goes further than that. Let’s chalk down the best SEO certifications you can obtain in 2022:

1. HubSpot Academy Courses

Hubspot Academy is one of the best free SEO courses you will ever undertake in your lifetime. We say this because Hubspot just doesn’t cover your standard SEO, but also overall digital marketing in general. Hubspot coaches and certifies you on SEO, Email Marketing, and Inbound Marketing. 

Hubspot is one of the best marketing tools out there, and its certification holds value over time. This course is among the best SEO courses for bloggers as it teaches the value of content in bringing business. 

2. Semrush Academy Courses

SemRush is a paid tool and provides the best SEO certifications you will ever need. With a range of videos to help you learn, Semrush’s certifications are a must-have. There is an entire series built of 14 videos for a total of over three hours. 

Once you are done with the videos, you can read further materials from experts or you can take the test. However, if you do feel confident, you can take the test before the videos too. 

3. Advanced Google Analytics by Google

Google provides a lot of certifications for a range of topics including:

    • Ad Words
    • Analytics
    • Google Marketing Platform 
    • Search Ads 360 and much more

However, the closest certification to SEO is the Advanced Analytics examination. This course is essential for all those who want to learn how to handle data with care. This is a qualification that will pave the way for you to become a complete digital marketer.

4. Fundamentals of Digital Marketing by Google

This is a course we recommend you to start with. This course will teach you the overview of digital marketing with case studies. This course can be completed in as little as two days. With quizzes at the end of each module to test your knowledge, this course will most definitely help you in building your base in digital marketing.

However, this is a course that does not specifically focus on SEO. Instead, it takes a broad approach to digital marketing. However, if you want specialization, there are other courses that will do the same for you. 

5. The Beginner’s Guide to SEO by Moz 

This is the best course from the leaders on SEO, and this is the best SEO course for beginners. For text-book lovers, this is the course for you. With hardcore material on SEO, Moz imparts the best possible introduction to beginners. You can learn how search engines work along with developing the roots for keyword research. 

With On-page SEO and Technical SEO combined, Moz teaches it all along with Off-Page SEO Activities like:

    • Link building and establishing authority
    • Measuring and tracking SEO success

6. Yoast SEO Academy Courses

If you have a bit of idea about WordPress, you will have heard about Yoast, and it offers a lot of freemium options when it comes to certificates. Yoast’s courses are the best SEO Courses online. Yoast is all about SEO, and the best specialization certifications in SEO can be found from Yoast.

Yoast Academy is an awesome place for bloggers as Yoast can also track performance. The range of topics covered include:

    • International SEO
    • Local SEO
    • Keyword Research
    • Structured Data (Technical SEO)
    • Ecommerce SEO
    • SEO copywriting techniques, 
    • Site structure training, and loads more. 

With optional assignments and quizzes to help your learning progress, Yoast is among the best SEO Courses for 2021.

The Secret To Getting Jobs With The Best SEO Courses

By now, you should know—There are lots of ways to learn SEO. However, when it comes to interviews, it’s a different story altogether. Why is that so?

The answer is deceptively simple. In fact, it’s staring you in the face. This blog itself is an optimized blog, and every aspect of it has been built while keeping in mind the Google Algorithms and You. 

If you are confused by what we meant to say, think again. An SEO Executive’s job is not merely optimizing a page. It’s way more than that. An SEO Executive’s job is to get a page to rank and generate leads. 

Unfortunately, all of the courses we mentioned above will teach you every aspect of getting leads, but no one will tell you everything changes every day. 

In fact, there have been over a million different changes to the ways search engines work. This is where we ask you, do you think getting certified with the best SEO Courses will work for an interview?

In a perfect world, your certifications will get you the job, but what about the job? Now, you may ask— How do I become an SEO specialist?

The answer is—Learn from the experts! 

If you are looking to get all these certifications, and actually get a job with 100% assured placement, go no further!


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