Brand positioning is an essential part of business development. Proper brand positioning can grow your business perfectly, which is why businesses are searching for professionals who can position their brands perfectly in the market.
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A brand that is consistently presented has witnessed an average revenue increase of 10-20% with successful branding yields. Efficient brand positioning forms the backbone of any business. As it increases customer loyalty improves the image and offers a relatable identity.
You need to identify the best process that can help you to build your career in the right direction. This can boost the scope of your brand value to a greater level. However, the selection of the right brand.
What Is Brand Positioning?
Brand positioning is a process of positioning your brand within the minds of your customers. It’s not just a tagline or the fancy logo but brand positioning is a strategy that helps to set your business apart from the rest. Additionally, it can boost the scope of your brand value to a greater level.
Why Is Brand Positioning Important?
Today, most of the brands are working in an environment where cutthroat competition exists. There are several factors that you need to consider while positioning your brand in the market.
- Differentiation.
- Building Target audience connection.
- Developing a clear brand identity.
- It helps a brand to develop its pricing power.
- Assists you in maintaining consistency in marketing.
- Offers long-term growth.
- Helps in proper decision-making.
- Offers Competitive Advantage.
Types Of Brand Positioning Strategies
There are several types of brand positioning strategies that you can employ to build your brand in the correct order. Some of the effective brand positioning strategies that you can employ from your end are as follows:-
1. Customer Service Positioning Strategies
In most retail outlets the customer positioning strategies are maintained in proper sequence. All the retailers, restaurants, and other service providers at least offer customer service at once.
Most of the time, the verticals are known for inattentive support as well as the benefit of highlighting quality customer support. Additionally, most of the big brands gain a competitive edge in the market due to their great customer support.
If any brand offers great customer support then it can charge a high price from its customers due to it. This will help your brand to position itself in the market. It is one of the effective means of brand positioning.
2. Convenience-Based Positioning Strategies
Convenience-based brand positioning is another one of the best strategies that you can employ to improve your brand position. Here, are three simple strategies you can make use of make use ease of use, increase your accessibility widely, and use multiplatform support.
The convenience is due to the product design. It will automatically attract busy customers. This is why it is one of the effective brand positioning strategies that you should follow. Without knowing the facts you cannot implement them in a practical field.
A compelling brand story will help you to gain insights into the brand positioning of your business. Additionally, you should ensure that things work in the right direction.
3. Price Based Positioning Strategies
A company makes use of position-based marketing to develop a product-based marketing strategy within the most affordable option. When your brand offers the cheapest product in the market then it can easily attract a wider customer base.
All these strategies come with their share of risks and drawbacks. Sometimes, low prices of products and services can raise questions about the brand’s prestige. This is why it is essential to boost your prices as per the market rates to keep your brand name intact in the market.
It can hinder your brand position as well as you have to develop your brand in the right direction. Lowering the price of your brand product may not always be the best option for you.
4. Quality Based Positioning Strategies
Companies implement these strategies whenever they want to emphasize the quality of their product. Sometimes, you may know the name of any brand depending on the quality of the products that they offer.
Now, today 80% of the brands are following the same strategy to build their business in the right direction. Ensure that you follow the correct strategy that can help your organization to grow at a rapid pace.
In this case, you must consider the buyer persona to build your brand name in the right order. Here, proper planning matters a lot.
5. Differentiation Strategies
A differentiation positioning strategy relies on uniqueness or innovative qualities in comparison to traditional competition. The USP of your brand sets you apart from the crowd and forms part of your differentiation strategy.
Brand Positioning Example
One of the burning examples of a differentiation strategy is the example of Tesla Motors. Before the Tesla vehicles came into the market all the vehicles ran on fossil fuels. After the launch of EV vehicles, the entire scenario of the automobile industry changed.
Kotla’s opinion is clear “If you offer solutions to your customer’s problems uniquely then their pockets will sure to open”. Additionally, you cannot make your choices in the dark while meeting your requirements.
6. Social Media Positioning Strategies
Digital storytelling can fuel your business at a rapid pace. It can boost your brand value to a greater level. Furthermore, immersive websites, interactive ads, and social media narratives can boost your brand to a greater level.
Here, proper planning holds the key. Additionally, you cannot make your choices on the incorrect end. Furthermore, it can boost the scope of your brand value to a greater level. So, you should not make your selection and choices incorrectly.
Storytelling on Social media platforms can help you in proper brand positioning in the market with ease. However, you need to follow the correct strategy that can boost your brand image in the market.
7. Other Positioning Strategies
These are not only the strategies that you must follow but also the ways to position your brand in the market perfectly. It will be a narrow approach from your end if you just rely on only one or two brand positioning strategies.
Therefore, you must explore all the strategies that can boost your brand image in the market. You can employ the flank strategy to directly hit your competition in the market. Here, you can highlight the advantages of your brand over your competitors.
All these factors play a crucial role in developing your business in the right direction. Especially if you try to do perfect brand positioning of your brand.
Seven Components Of Brand Essence
There are several components of brand essence that you should be well aware of. Some of the core components of your brand essence are as follows:-
- Attributes.
- Benefits
- Personality
- Source Of authority and support
- What it Says about you the customer
- How it makes you the customer feel
- Positioning or having brand essence
What Things To Learn In Brand Positioning?
There are several things you can learn in brand positioning that can boost the scope of your brand value to a greater level. Some of the key factors about brand positioning that you should know are as follows:-
- Elements of a strong brand like Logo, and Tagline.
- Sculpt your brand identity.
- Analyze and identify your competitors.
- Developing target personas.
- SWOT Analysis for informed decisions.
- Unleash Hubspot buyer persona creator.
How To Write A Brand Positioning Statement?
There are several ways you can write a brand positioning statement. Therefore, you just need to get through the process that can boost the scope of your brand value to a greater extent. Additionally, this can boost the scope of your brand value to a greater level.
- Lead with empathy.
- Understand your customers.
- Look to your brand values.
- Keep it concise.
- Be transparent.
Final Takeaway
Hence, these are some of the core factors that can help you to boost your brand value to a greater level. Brand positioning will help you to build your business in the correct order. It can assist you in meeting your needs with complete clarity and transparency.
You can share your views and opinions in our comment box. This will assist us to know your take on this matter. Additionally, proper planning will help you to boost your brand value to a greater level.
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