Whenever students appear for PPC interviews they have lots of confusion and doubts in their mind. This thing happens due to a lack of knowledge and confidence in handling these 50 important PPC interview questions & answers.
Now, if you also face the same issue then this article can prove to be helpful for you. If you can read this article till the end then you can understand the PPC interview questions that you can face in an interview board.
I cannot guarantee that all the same questions will be asked in the interview but similar kinds of questions around it you can get from it. Additionally, you must get through the details of the concepts as well to get clear insights into it.
List Of PPC Interview Questions & Answers In 2025
There are several PPC interview questions and answers that you must be well aware of while appearing for an interview. Additionally, you cannot just make your choices on the incorrect end.
1. What Is PPC Marketing?
PPC’s full form is Pay Per Click Marketing. This is one of the most common marketing strategies to drive traffic to any business website from search engines or any other website to the company’s website. When someone clicks on your ads then the advertiser is paid. Hence, the payment is Paid per click.
2. What Is Meant By Campaign Management?
Campaign management is preferred as the process of managing and creating an advertising campaign for a company on Google Adwords. The entire responsibility of the campaign manager is to manage the entire campaign to prove the ultimate return on investments.
3. What Is The Difference Between Direct Marketing & Branding?
In the direct marketing campaign in most cases, the advertiser is interested the targeting the audience who are most relevant to the business. The major metric you will need to consider is the type of conversion rate. Along with these, you need to explain about ROI. Furthermore, the most common types of campaign networks are shopping campaigns, search networks, and dynamic search ads.
In the case of Branding, an advertiser needs exposure to your brand on major sites as well as applications. However, the most popular methods of branding are YouTube ads, remarketing, custom ads, and target ads.
4. Which Settings Cannot Be Changed After Ads Account Is Created?
Currency and Time Zones cannot be changed after the account creation. So, you need to be careful while you set up the settings for the PPC campaign.
5. What Is Google Ads Double Serving Policy?
It actually means that an advertiser cannot advertise from the same keyword or the websites from multiple accounts. It, the main purpose of this policy is to avoid showing ads from the same companies or from companies with some common ownership. However, users can see the ads from multiple providers.
6. What Do You Understand By Quality Score?
Quality Score is a metric that is calculated within each keyword starting from 1-10. In most of cases, the QS defines the quality of keywords that you can compare with the landing page and ads. In most of the cases, this metric is used to calculate Ad rank. It is also used to create the ad position.
7. What Is The Impact Of Quality Score In On CPC & Ad Position?
Quality Score is basically directly proportional to ad position and inversely proportional to CPC. Higher QS means lower cost and higher position. This is the impact of quality scores on the CPC and AD positions.
8. What Is Actual CPC?
The actual cost of a click for an advertiser in an auction. In most cases, the actual CPC is calculated in real time as we cannot know the actual CPC. On the other hand, we can know the average CPC. Actual CPC = (Adrank To beat/ QS) +$0.01.
9. What Kind Of Quality Score Can You Achieve For Keywords?
You can achieve a quality score between 7-10. Just you need to keep on improving on it from time to time. This is one of the fundamental 50 important PPC interview questions and answers that you must be well aware of before the interview.
10. How Can You Improve Conversion Rates?
By creating all the ads that match perfectly with the keywords. It comprises tightly themed ad groups so that you can get the targeted keywords to your best landing page. This will also help you to improve the landing page quality. Along with it, this can improve the rate of conversion.
11. What Are The Factors That Affect Quality Score?
During your PPC interview questions and answers, there are certain factors that you should consider while judging the quality score. So, the answer to this question will be as follows:-
- Relevance of the keywords and ads.
- CTR of the keywords.
- Landing Page quality.
- Historic Account Data.
12. How Can You Improve The Conversion Rate?
You need to just follow certain simple steps to improve the rate of your conversion. It will help you to create tightly themed ad groups so that you can get targeted users according to your landing page. However, you need to improve the landing page quality to improve the rate of conversion.
13. Does PPC Advertising Affect The Ranking Of Websites In Search Engines?
No, the search engine does not mix these two concepts. In most cases, Google and other search engines rank in both PPC and organic and PPC results separately. This is one of the crucial fact that you must be well aware of.
14. Can You Tell Me A Limit Of Character Used For PPC Ads?
The simple answer to this question depends on the type of expanded ads or expanded text ads that you must be well aware of. 30 characters for headline 1 and 30 characters for headline 2 and 80 characters for description.
All the standard ads have a maximum limitation of 25 characters in the area of headlines and 70 for your description 2 and 1 combined. However, this is the character limit that you must be well aware of.
15. What Is An Invalid Click And How Does Google Determine The Invalid Clicks?
In most cases, invalid clicks are fake clicks these are unintentional and malicious clicks. Google comprises some sophisticated mechanisms as well as algorithms to filter automatically all the invalid clicks from your user account.
16. What Are PLA Ads?
PLA stands for Product Listing Ads. All these ad strategies are used to advertise all the product ads on Google Search Partners. This campaign is also known as a shopping campaign that is mostly used by E-commerce websites. These 50 important PPC interview questions and answers can be asked to you.
17. What Is Meant By Converted Clicks?
Converted clicks is a metric that tracks the total number of clicks that results in conversions. In most of the cases, the metrics are depreciated by Google. It is one of the crucial PPC interview questions and answers you must know well.
18. What Is Remarketing Audience To Generate This List?
All the remarketing audiences are the users who visit our website. Whenever you make use of Google remarketing tag in your website you can add users to your audience list.
19. When Will The CPV Will Be Charged For Instream Ad For A Video Of 60 Seconds Length?
If the user watches 30 Seconds of any video then CPV will be charged to that account. So this is one of the important as well as crucial questions that can be asked during the interview.
20. What Is Meant By Search Terms?
Search terms are some of the exact keywords for which your ads need to be triggered. This is one of the crucial facts that you should be well aware of. All the search terms need to be in proper parity with each other.
21. What Is Meant By Price Extensions?
Price extensions are a new format of extensions to display all the prices of relevant products. This is one of the crucial facts that can assist you in meeting your requirements with complete ease.
22. What Is Affiliate Locations Extensions?
The location extension is useful for all the brands to display the names of retail stores where all the products are available online. Additionally, this can boost the chances of your location extensions to a greater extension to a higher level.
23. What Is DFA?
Double Click For Advertisers is an ad server that is used to track impressions as well as clicks for your networks. Additionally, you cannot buy inventory through DFA as you can only track the performance of your campaigns. The main functions of DFA are ad trafficking as well as reporting.
24. What Is DFP?
DFP basically stands for Double Click For Publishers. If the publishers prefer to manage themselves then ads will be broadcasted on your website. In most cases, they make use of DFP. For Example, most public sites like W3Schools, Ways2sms.com, etc can be used for DFP ads.
25. What Is DBM?
Double Click Bid Manager is a demand-side platform from Google. This helps in buying display media ads while using a programmatic strategy. It is one of the crucial facts that you must be well aware of from your counterpart.
26. What Is Ad Trafficking?
Ad Trafficking is a process for setting up an ad campaign from a technical aspect. It means setting up the campaign, creatives, and tracking links. This is usually performed using an ad server or any kind of ad platform. For example, Ad Trafficking is used in DFA/ DFP.
27. Do You Think DFA Is An Ad Exchange?
No, DFA is not an AD exchange. The purpose of DFA is to analyze or track all the impressions or clicks received present in Ad creatives. Additionally, this can boost the chances of your impressions/ clicks that are received on Ad creatives.
28. What Is Click Tag?
Click tags are used to track the number of clicks based on the links from different sources. These are the PPC interview questions and answers that you must be well aware of. Additionally, this can boost the chances of your selection in the interview to a greater extent.
29. What Is Google Publisher Tag?
GPT is an ad-tagging dynamically built ad requests. GPT takes key details from you such as unit ad code, key values, and ad size, builds the request, and displays the ad on web pages or mobile apps. It is based on tracking purposes.
30. What Is AD Rank?
Ad Rank is the position of a particular ad that is present on the Google page. It is present on the Bid Placed on any keyword for that ad. In most of the cases, the quality score will help you to determine the ad rank. However, it is one of the crucial PPC interview questions that can be asked during the interview.
31. Is PPC Only Appropriate For Big Brands?
No, businesses of any size can make the perfect utilization of PPC. The most essential aspects of the PPC campaign are used for relevant as well as targeted keywords. This is one of the most crucial aspects of PPC interview questions and answers.
32. What Are The Settings That Can Be Changed Once An Ad In An Account Is Created?
You cannot alter the time zone and currency after the account is created so you need to fill in the details very carefully. Additionally, this can boost the scope of your brand development to a greater level. However, you cannot make your selection and choices incorrectly while meeting your needs with ease.
33. What Is Google Ads Double Serving Policy?
The Google ads double serving policy states that advertisers cannot make use of different accounts to advertise the same websites and keywords. Google enforces this policy to avoid showing the same company to the users. Despite that, they will view the ads of different service providers to choose from them.
34. How Can Conversion Rates Can Be Improved?
You can easily improve the conversion rates by creating all the ads that perfectly match your keywords. All the Tightly themed ad groups must be designed so that all the target audiences are directly sent to the best landing page. The quality of your landing page will also enhance the conversion rate.
35. How Does Google Adwords Auction Work?
All the Google auctions run a billion times a month. Advertisers select which keywords they want to bid on. Along with it how much they are willing to spend. Then they pair groupings of these keywords with the help of their ads. After that Google aggregates these bids and these will help you to determine the winning bid. Thus it establishes its value.
36. What Is Impression Share Metric?
Impression Share is a metric in digital advertising that shows the percentage of times an ad appears compared to the total eligible impressions. So, you must be well aware of it while reaching your goals with complete ease.
37. What Is The Character Limit Of Destination URL?
A destination URL can have a maximum of 1024 characters. This is one of the crucial aspects that you must be well aware of before the PPC interview questions and answers. Additionally, you cannot make your choices on the incorrect end.
38. What Is The Difference Between Managed & Automatic Placements?
You can easily decide the location of the ad for your managed placements. On the location network, managed ads can be placed. For your automatic placement, this option is not available.
39. What Remedies Can You Apply If Your Ads Get Disapproved?
You will receive a notification if the ads get disapproved. If these things happen then you can easily work on the ads and you can fix the problems that may cause disapproval. Additionally, you cannot make your choices on the incorrect end.
40. What Is Phrase Match?
Phrase Match is a keyword match type in Google Ads that allows ads to show when a search query includes the exact phrase or close variations with additional words before or after.
41. Which Are Better Broad Matches With Negative Keywords Or Exact Matches Keywords?
Broad Match with Negative Keywords gives wider reach and captures more search variations while filtering out irrelevant traffic.
Exact Match Keywords provide higher precision, better control, and improved conversion rates but limit reach.
42. What Does Click Through Rate Mean And How It Is Determined?
Click-Through Rate (CTR) is a metric that measures the percentage of people who click on an ad after seeing it. In terms of advertising CTR is the percentage of people who click on your ads after viewing them. It is one of the important PPC interview questions that you must be well aware off.
43. How Do You Intend To Manage Google Quality Score?
Keywords play a vital role in managing a Google Quality score. Some of the key techniques that you can employ here are as follows:-
- Optimize Ad Relevance – Ensure your ad copy closely matches the keywords.
- Improve CTR (Click-Through Rate) – Use compelling headlines, CTAs, and ad extensions.
- Enhance Landing Page Experience – Make it fast, mobile-friendly, and highly relevant.
- Use Targeted Keywords – Focus on high-quality, intent-driven keywords.
- Refine Ad Groups – Keep tightly themed ad groups for better relevancy.
- Utilize Negative Keywords – Filter out irrelevant traffic to boost CTR.
- A/B Test Ads – Continuously test and optimize ad creatives.
A high-quality Score lowers CPC and improves ad rankings!
44. What Third Party Keyword Finding Tool You Employ?
There are lots of Third-party keyword-finding tools available online today. Some of the prominent keyword-finding tools that you must look forward to from your end are as follows:-
- SEMrush.
- Ahref.
- Google Keyword Planner.
- MOZ.
Apart from these tools there are several other tools are there you can make use off.
45. Ad Ranks Affects On Cost Per Click Do You Agree?
Yes, Ad Rank affects Cost Per Click (CPC). A higher Ad Rank (determined by Quality Score × Bid) helps you achieve better ad placement while often paying a lower CPC than competitors with lower Quality Scores. If your Quality Score is high, you can win higher positions at a lower bid, reducing your overall CPC.
46. What Does On Schedule Indicator Mean?
The On-Schedule Indicator in digital advertising or project management means that a campaign, project, or task is progressing as planned and is expected to meet its deadline without delays.
47. Why Is It Suggested To Keep The Display Network And Search Network Campaigns Separately?
It is suggested to keep Display Network and Search Network campaigns separate because:
- Different User Intent – Search users have high intent, while Display users are more passive.
- Better Budget Control – Allows separate budget allocation for each network.
- Optimized Bidding Strategies – Different networks require different bid strategies.
- More Relevant Ad Formats – Search uses text ads, while Display focuses on visuals.
- Improved Performance Tracking – Separating them provides clearer insights and optimizations
48. What Are The Advantages Of Managed Placement?
There are several advantages of managed placement that you must be well aware of before your PPC interview questions and answers. Some of its key advantages of it are as follows:-
Managed Placement in Google Display Ads offers several advantages:
- Full Control – You choose specific websites, apps, or videos where your ads appear.
- Higher Relevance – Ensures ads are shown on highly relevant platforms for your audience.
- Better Performance – Typically leads to higher engagement and conversion rates.
- Optimized Budget Use – Avoids wasteful spending on low-performing placements.
- Improved Brand Safety – Prevents ads from appearing on inappropriate or irrelevant sites.
49. How Long Would Advertisers Wait To Evaluate Its Effectiveness After Launching A New Display Campaign?
Advertisers should wait at least 2 to 4 weeks to evaluate the effectiveness of a new Display Campaign. This allows enough time to gather data, analyze impressions, clicks, conversions, and CTR, and make informed optimizations for better performance.
50. How Can I Get My Ad To Rank Higher In Bing?
- Improve Quality Score – Optimize ad relevance, CTR, and landing page experience.
- Increase Bids – Competitive bidding can boost ad placement.
- Use Relevant Keywords – Focus on high-intent and well-structured keywords.
- Leverage Ad Extensions – Add site links, callouts, and structured snippets.
- Optimize Landing Pages – Ensure fast load time, mobile-friendliness, and relevance.
- Refine Audience Targeting – Adjust location, demographics, and device settings.
- Monitor & Adjust – Regularly analyze performance and tweak bids, keywords, and ad copy.
Final Take Away
Hence, these are some of the crucial interview questions you must know well are off. Whenever you face the PPC interview then these PPC interview questions and answers can help you to assist your requirements with ease.
You can share your views and comments in our comment box. This will help us to know your take on this matter. Ensure that you follow the correct solution from your counterpart while reaching your requirements with absolute ease.
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